How can you get your clients better results — and use those results to get more clients? The A+ Client Results Framework is what you need to get better results for your clients over time , resulting in more clients for you . And in this episode of Business Is Good, host Chris Cooper shares the four phases that create this framework. It starts with assessment and how you measure and track what your client is doing. You then have to hold your client accountable to do the work, which will then lead...
Mar 06, 2023•16 min•Season 1Ep. 15
Ask yourself: what level of leadership are you at now and what influence do you need to build to get to the next level? Respect to Chris Cooper and the information he’s distilling for us in this luminary and logical episode of Business Is Good. We all know the term “influencer” from social media these days, but what does real influence have to do with leadership? And, more importantly, how can you grow your business, your family, and your community by becoming a better leader by wielding more in...
Feb 20, 2023•15 min•Season 1Ep. 14
What can we learn about our business when teaching tomorrow’s leaders? Business Is Good has never been better in this beautifully philosophical episode with our host Chris Cooper as he reflects on what he teaches teenagers about entrepreneurship. Considering that most of what teenagers will learn today will become outdated and obsolete by the time they finish high school, Chris reminds us that it’s the values and principles that underpin entrepreneurship that will make the biggest impact on the ...
Feb 06, 2023•15 min•Season 1Ep. 13
Why do we need business coaches? What is the difference between a coach and a mentor? And how do coaches earn the permission and trust to help someone grow their business? These are the questions Chris Cooper is answering for us today on Business is Good. He provides us with personal stories from his early days in business that illustrate the value of having a coach who can support you in growing your business faster than you ever could on your own. Chris’s advice is invaluable as he shows us ho...
Jan 30, 2023•14 min•Season 1Ep. 12
Business is Good has never been better with ‘The Simple Six’ and Chris Cooper as your business mentor. The Simple Six is a process where you can grow any service-based business using the principle of incremental growth and compounding gains over time. Join Chris as he outlines The Simple Six, explains the difference between strategies and tactics, and how to use The Simple Six every day to snowball your business growth. Chris has been mentoring entrepreneurs worldwide on how to get better result...
Jan 23, 2023•12 min•Season 1Ep. 11
What are the 11 things you must have to grow your business exponentially? Business and marketing are evolving so fast these days; there are tools needed to track your growth and help figure out where you and your business are going. Chris Cooper is back with an episode that is bursting at the seams with tools that you can apply to your business as you try to grow exponentially. And fear not – you don’t need to remember 11 complicated growth strategies or philosophies. Chris has distilled the 11 ...
Jan 20, 2023•18 min•Season 1Ep. 10
Greg Glassman is the Founder and former CEO of CrossFit, a gym franchise that is popular all over the world for how it revolutionized the fitness industry. Our host, Chris Cooper, was fortunate enough to spend many years working for CrossFit, which gave him an eagle-eyed perspective on what it takes to be a successful entrepreneur. In this episode, Chris candidly offers us the six lessons he learned from someone he describes as the ultimate disruptor. Some lessons were harder to learn than other...
Jan 19, 2023•27 min•Season 1Ep. 9
How much does being the best matter? In this episode of the Business is Good podcast, Chris Cooper illustrates why being the best business in your industry is 10 times more important than being second. Chris lays it out for us with 3 key reasons that involve appreciating exponential value (and understanding how it’s different from incremental value), ascension value, and why 'being the best' is actually a subjective metric. There's also actionable advice on how to compile a list of your best cli...
Jan 18, 2023•15 min•Season 1Ep. 8
In the old days, when you thought about a franchise, you probably thought about McDonald’s - the prototypical franchise model. Someone who wanted to be an entrepreneur, create wealth for themselves and have some freedom, but who really didn’t want to take the risk of starting from scratch with their own ideas (that might not work) would invest in a famous franchise like this one. When people invested in a franchise, they would get a reputable brand, massive advertising, precise information about...
Jan 18, 2023•17 min•Season 1Ep. 7
Have you ever been called a “slave trader” on social media? Chris has. And the business coach who did it probably got what he wanted from him - and that’s attention. This experience has led Chris to think about the efficiency of negative marketing and he goes in-depth about the controversial subject in this episode. Chris shares the definition of negative marketing and explains how it works—until it doesn’t. The truth is that negative marketing can get you a little bit of a jumpstart. It’s a val...
Jan 17, 2023•11 min•Season 1Ep. 6
Years ago, when Chris Cooper was powerlifting, he would go to a federal prison in the United States twice a year. There, he actually got to meet and compete with prisoners who, in most cases, were sentenced to life imprisonment. Chris and his team would get locked in from 6 in the morning until 4 in the afternoon, with a small break at lunch. Aside from all the amazing feats of strength that he witnessed from people with little training, access to quality nutrition, or equipment, he got a lot of...
Jan 17, 2023•13 min•Season 1Ep. 5
Are you looking for ways in your business to measure your value and, if possible, drive up your price? Chris Cooper is here to show you how – with 5 simple but effective tools that will help you as a business owner. Each tool involves appreciating an aspect of your business that demands your focus. That’s the hard part. The easy part is tuning in, right here, as Chris breaks it all down for us. What is your ‘Niche’ ? Because the narrower your niche, the higher your price because the greater your...
Jan 17, 2023•16 min•Season 1Ep. 4
In this episode of Business is Good, Chris shares a valuable mental exercise for CEO’s who want to grow their companies. Flip the script and think about what you would do if you definitely didn’t want to grow your company. This is a great way to identify the things that are holding you back. Chris breaks down the three things that most people do to sabotage the growth of their companies. The first of these is starting new ventures. As alluring as it can be to start a new business, it is a trap. ...
Jan 16, 2023•12 min•Season 1Ep. 3
Are you stuck trying to grow your business and don’t know where to start? Do you invest more in staff or spend more time on marketing? In this episode, Chris Cooper shows us how he grew his business from zero to $5 million in annual revenue in four short years – and in so doing, answers our questions about systemizing growth. The trick is in learning to appreciate that going from zero to $1 million is different than going from $1 million to $3 million and then from $3 million to $5 million. You ...
Jan 16, 2023•15 min•Season 1Ep. 2
Welcome to the Business is Good podcast with Chris Cooper. Chris Cooper is here to show you how he grew from a 200-word blog to a $20 million company. He speaks from a lifetime of lessons owning gyms and creating valuable business content, teaching us that it's about sharing experience and not just sharing opinion. Whether it's learning to adopt the 'help first' mindset when growing an audience or constantly auditing yourself to keep assessing what your audience wants, Chris has tips galore on h...
Jan 16, 2023•15 min•Season 1Ep. 1
