Human Centered Design - Understanding Your Customer with Oscar Chavez - Episode 70

Oscar Chavez has a remarkable story about losing 169 lbs, being on The Voice TV show and now running a successful health coaching company. In this interview Oscar and Spencer talk about why understanding your customers language and mindset is so critical and why he’s focused on building a community for his customers.

Episode Highlights

• What he did after a complete stranger told him he should get weight loss surgery
• Battling the subconscious fears of being overweight and finding ways to quiet those fears
• How he overcame the physical weight and emotional weight
• Why eating less and and working out more isn’t the solution to the problem
• How the wrong information in the health industry sets people up for failure when they don’t even know it
• Why you need to be obsessed with intimately knowing your customers
• The principle of focusing on getting to basecamp first
• When you have the right accountability in place it’s hard to fail
• Human centered design - Understanding the customers language
• Why you need to cut out separation between you and your customers

Connect with Oscar Chavez

• https://twitter.com/fattofitfoodie  
• https://www.instagram.com/fattofitfoodiecoach

Links and Resources Mentioned

• http://healthwithresults.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw
• Email Spencer at spencer@businessgrowthpodcast.com

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