How To Get an ROI with LinkedIn Ads with AJ Wilcox - Episode 79
Aug 09, 2018•34 min•Ep. 79
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Everyone talks about how expensive LinkedIn ads are so they end up skipping the platform and hoping it works organically. AJ Wilcox is going to demystify the cost of LinkedIn ads so you can see how there is a massive ROI on that platform and why it may be the platform of choice to increase your customer lifetime value.
Episode Highlights
- Organic vs Paid on LinkedIn
- How LinkedIn has changed and what to expect right now.
- Why the magic number is a customer value of $15k for amazing ROI
- How to get the attention of CMO’s, Marketing Managers and other decision makers and segment them to get a higher LTV with lower CAC
Links and Resources Mentioned
- 8 point checklist on putting together your ads http://b2linked.com/checklist
- https://twitter.com/wilcoxaj
- www.b2linked.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Listen on Stitcher
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
For the best experience, listen in Metacast app for iOS or Android