Business Growth Lab - podcast cover

Business Growth Lab

Samantha Rileysamanthariley.global
Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out. Share your takeaways and questions on IG with @thesamriley and @leonflitton
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Episodes

How To Stand Out in Your Niche and Build a Business That Lights You Up with Milana Leshinsky

Have you ever wondered if success is more than just chasing financial goals? What if it’s really about building a business that energises you, where each day feels exciting and inspired? In this episode, Samantha sits down with Milana Leshinsky, a thought leader and entrepreneur who has built a seven-figure business, only to discover that true success isn't measured in dollars, but in joy. Together, they dive deep into the journey of creativity, burnout, and the quest to awaken your inner though...

Oct 28, 202443 minEp. 601

Moment #29: Transform Your Team’s Dynamics to Achieve Major Revenue Milestones

Did you know that showing up consistently can transform your business culture overnight? In this moment, Samantha and Margy Feldhuhn discuss the art of collaboration and how to transform rigid team dynamics into a thriving, idea-filled environment. Margy shares her leadership evolution and reveals the key to empowering your sales team and leveraging hidden talent within your organisation. If you’ve ever wondered how to hit big revenue milestones without burning out your team, this is the convers...

Oct 23, 202412 min

600: A Simpler, Smarter Approach To Sales and Marketing with Lindsey Anderson

Forget exhausting launches! Here is a simple, repeatable path to more sales and profits. Today, Samantha sits down with Lindsey Anderson, the mastermind behind the Unlaunch Method. If the thought of launching makes you break out in a cold sweat, this fresh approach to marketing will be a game-changer. Together, Samantha and Lindsey dive into reality TV escapades, the dark side of social media fame, and the art of doing business with authenticity, not gimmicks. Lindsey spills her secrets on how t...

Oct 21, 202426 minEp. 600

Moment #28: Go from Unknown to The Standout Expert in Your Industry

Ever wondered what it takes to become the go-to expert in your niche without needing millions of followers? In this moment, Samantha and Ron Reich dive into the secrets of becoming a micro-celebrity in your niche. From understanding who your true fans are to crafting your superhero persona, they reveal the exact steps to elevate your business and presence to the next level. Discover the power of aligning with your values, defining your unique character, and creating a proprietary framework that ...

Oct 16, 202414 min

Merging Energetics, Psychology, and Strategy for Maximum Impact with Azra

Feeling stuck despite your efforts? Learn how Vedic astrology can transform your approach by blending energy, psychology, and strategy to elevate your business. In this episode, Samantha dives deep into the mystical world of Vedic astrology with Azra, a corporate strategist turned spiritual guide. Together, they explore how this ancient practice can bring clarity, alignment, and growth to modern businesses. From finding your niche to aligning launches with cosmic timing, Azra shares her unique b...

Oct 14, 202433 minEp. 599

Moment #27: Why Your Marketing Isn’t Working (And What to Do About It)

Are you chasing shiny objects instead of optimising what already works? In this moment, Samantha challenges you to take a hard look at your marketing and sales efforts. Would you be earning a raise or facing a performance improvement plan if you were employing yourself as the Chief Marketing Officer of your company? Dive into the magic of the “Three Rs” — Record, Review, and Refine — and discover why chasing shiny new ideas might be the biggest trap in your business growth strategy. It’s all abo...

Oct 09, 20246 min

Lean Into Your Zone of Genius and Scale With Ease with Jason Lee

Ever feel trapped by your own success? Like your business runs your life? Well, working harder isn’t always the answer, and today we’re going to discuss how to scale, minus the burnout. In this episode, Samantha sits down with Jason Lee, founder of Concierge Business Advisors, to uncover the secrets to building a lifestyle business that scales to seven figures. Jason shares his own transformative journey from burnout to thriving entrepreneur, offering actionable insights on designing a business ...

Oct 07, 202452 minEp. 598

Moment #26: How Small Gestures Can Create Huge Impact in Your Business

Can simple gestures create deep, authentic connections in business? In this moment with Alyssa “Twist” Light, Samantha shares a personal story about trust, connection, and going the extra mile, literally! Find out what led one business coach to row out to the middle of a lake just to answer a crucial question. Let’s dive into how deep, authentic connections shape relationships, business opportunities, and unforgettable moments. Plus, find out why small gestures, like circling back after introduc...

Oct 02, 202410 min

How to Attract Premium Clients and Charge What You're Worth with Ann Carden

Tired of playing small? Ready to sell like a luxury brand? Here’s how to step into the expert spotlight and land premium clients. In this episode, Samantha sits down with Ann Carden to unpack a hot topic, stepping into the expert spotlight and selling premium services. While the market may seem flooded with low-cost options, Ann and Samantha reveal that there’s always demand for first-class service and clients who are willing to pay for it Listen in if you're ready to elevate your business, char...

Sep 30, 202435 minEp. 597

Moment #24: Break Your Stress Cycle with Nutrition and Prevent Burnout

Feel like you're running on empty despite working harder than ever? It might be time to take a closer look at burnout. In this moment, Feng-Yuan Liu uncovers the sneaky pitfalls that high achievers fall into and why simply taking a holiday won’t fix the issue. Discover the role of nutrition, especially protein, in rebuilding resilience, improving energy, and escaping the endless loop of stress. Plus, hear insights into why most people are undereating — leading to fatigue, burnout, and even weigh...

Sep 25, 202417 min

Mastering Sales With Trust, Not Deals with John Lester

Mastering sales isn't just about the product — it's about building trust. In this episode, Samantha dives deep into the art and science of sales with the insightful John Lester. John’s story is anything but ordinary — a hardware technician thrown into the deep end of sales by necessity. With no formal training and only the bare minimum of resources, he developed a unique understanding of what truly drives a sale and it’s not the product, but the problem it solves, and more importantly, the perso...

Sep 23, 202438 minEp. 596

Moment #23: How to Build a Million-Dollar Offer That Practically Sells Itself

Are you tired of launching webinars, managing funnels, and spending more time marketing than delivering your service? In this moment, Samantha and Elizabeth Purvis dive into the art of scaling your business to seven figures without the usual marketing grind. Elizabeth shares her innovative approach to creating a “seven-figure offer” that doubles as both a service and an enrollment mechanism, allowing you to focus on what you love — coaching and transforming lives. Discover how to create cash flo...

Sep 18, 202411 min

Crush Your Next Networking Event Without the Cringe with Tish Times

Are you shy or introverted but still want to crush your next networking event? If the thought of networking events with typical sales pitches and awkward small talk drains your energy and makes you cringe, this episode is your new secret weapon. Join Samantha as she chats with the amazing Tish Times, an expert in authentic networking, to help you connect with others without feeling drained or losing your authenticity. Tish breaks down how you can build meaningful connections that naturally lead ...

Sep 16, 202438 minEp. 595

Moment #22: The Secret to Influence? It’s Not All About You!

Do your values shape your influence, or sabotage it? Can stepping back actually move your influence forward? In this moment, Samantha sits down with Ian Crawford to analyse the nuances of influence. They explore how our values and beliefs play a crucial role in how we connect and lead. Ian offers eye-opening insights on striking the perfect balance between asserting your influence and respecting others' values — without stepping on toes. They also tackle the challenge of self-sabotage, especiall...

Sep 11, 202414 min

The Surprising Power of Vulnerability In Effective Leadership with Serena Mastin

Do you think hiding your struggles will make you a better leader? Hiding your struggles might actually hurt more than you think. In this episode of Influence By Design, Samantha sits down with Serena Mastin, owner of Pulse Marketing, to discuss a topic that’s rarely explored with such raw honesty — visibility through vulnerability. Serena’s story is anything but ordinary, from surviving a traumatic childhood to leading a thriving marketing agency. What happens when issues you thought you had suc...

Sep 09, 202442 minEp. 594

Moment #21: How to Shift from Overwhelmed to Magnetic

Ever feel like you're stuck in a cycle of endless stress, trying to balance ambition with everything else in your life? You're not alone. In this moment, Samantha and Tracy Yates explore the invisible chains that hold us back, from financial fears to subconscious blocks, and reveal the surprising truth about how easy it can be to break free. Discover the power of the “higher frequency of success” and how it can transform not just your business, but your entire life. Listen to the full episode he...

Sep 04, 202411 min

Beyond Referrals — The Game-Changing Power of Introductions with Bill Cates

Why settle for referrals when you could be getting killer introductions instead? Joining Samantha in this episode of Influence By Design is Bill Cates. They’re diving into the world of radical relevance in an exceptionally noisy market, exploring how you can sharpen your marketing message, cut through the noise, and win more ideal clients. Bill shares his expertise on referrals, differentiating them from introductions, and why the latter is the golden ticket to business success. Whether you're a...

Sep 02, 202430 minEp. 593

Moment #20: 68 Seconds to Success — The Power of Holding Your Vision

Can 68 seconds really change your life? The science says yes, and here’s how. In this moment, we're diving into the secrets of success with Joanne Antoun’s refreshingly simple yet powerful formula. Discover how a 68-second practice can transform your life by aligning your energy and attracting your deepest desires. Plus, learn why most of us fall short and how clearing self-doubt is the key to unlocking our full potential. Join us as we break down the acronym for success and uncover how to embra...

Aug 28, 202415 min

Bust Your Business Bottlenecks with Dana Earhart

Feel as if there’s something holding your business back but you just can’t put your finger on what it is? Ready to unblock your path to success? In this episode, Samantha and Dana Earhart dive into a critical but often overlooked topic — bottlenecks in business growth. Whether you’re in start up or you’re on the way to seven figures and beyond, identifying, understanding, and addressing these bottlenecks is key to your success. Dana shares her expertise on the nuances of growth versus scalabilit...

Aug 26, 202443 minEp. 592

Moment #19: Create Compelling Stories For Business Success

Did you know that mastering the art of storytelling can revolutionise your business? In this moment, Samantha and Lisa Bloom talk about the power of storytelling and how to uncover the tales we tell ourselves (and others) to shape our reality. Discover how to identify and rewrite these narratives to step into your true potential and bring your inner and outer worlds into alignment. What stories are you telling yourself that might be holding you back? How can a simple shift in perspective unleash...

Aug 21, 202413 min

Can Couples Really Work Together? Here’s an Inside Look Into What It’s Really Like with Joy and Brian Bufalini

Is working with your spouse a recipe for disaster or destined for success? In this episode of Influence By Design. Samantha is joined by her co-host and husband, Leon Flitton, and special guests Joy and Brian Bufalini. They dive into the intriguing dynamics of couples who not only share their lives but are also business partners. What happens when corporate veterans join entrepreneurial ventures? How do they navigate the complex interplay of professional and personal boundaries? Navigating the i...

Aug 19, 20241 hrEp. 591

Moment #18: How To Stand Out Like the Mona Lisa And Captivate Your Audience

What is the "Mona Lisa Effect," and how can it help you build an irresistible brand? In this moment, Samantha delves into the unique process of finding your authentic story with her guest, Gair Maxwell. Inspired by Steven Pressfield's concept from The War of Art and the fascinating story behind the Mona Lisa's fame, this episode offers plenty of insights on how to stand out and captivate your audience. Explore how to draw attention to your brand just like the Mona Lisa, and learn why your unique...

Aug 14, 202418 min

Organic vs Paid Marketing

Organic vs. paid marketing — What’s your winning strategy? In this episode of Influence By Design, Samantha Riley and Tim Hyde examine the timeless debate of organic vs. paid marketing. They share their unique perspectives, real-world examples, and actionable advice to help you decide which strategy best suits your business. Deciding between organic and paid marketing doesn't have to be intimidating. This conversation offers a wealth of information to help you evaluate your current position and ...

Aug 12, 202432 minEp. 590

Moment #17: Redefine Your Money Beliefs to Attract Wealth and Opportunity

Do you ever wonder why some people seem to attract money effortlessly? Your beliefs about money might be holding you back from financial freedom. In this moment, Samantha and Mike Agugliaro dive into the deep-rooted perceptions we inherit about money and how to break free from them. Prepare for some eye-opening insights and actionable tips to shift your financial frequency and help you achieve your dreams. Ready to reprogram your money mindset to transform your financial reality and unlock endle...

Aug 07, 202414 min

Overcoming Self-Doubt To Confidently Charge What You're Worth with Laura Catella

That little voice of doubt inside your head can be the biggest barrier between you and your goals. In this episode, Samantha is joined by Laura Catella and they dive into a topic often overlooked, but crucial for success. Laura shares her journey from aspiring investment banker to top-tier copywriter and coach, shedding light on how confidence and personal work play pivotal roles in attracting premium clients. Samantha and Laura explore various strategies to combat self-doubt, the fine line betw...

Aug 05, 202440 minEp. 589

Moment #16: Build Lasting Relationships with Experiential Marketing

Want to make your offer a no-brainer so you sign more clients? In this moment, we will dive into the magic of experiential marketing with Samantha and Michael Maidens as they explore how to create unforgettable moments for your prospects. Michael shares his insights on hosting impactful events, where the offer becomes a natural next step and experiences drive customer loyalty. Discover how to reverse-engineer belief systems to make your offers irresistible, and learn the art of crafting experien...

Jul 31, 202414 min

Crafting Cheat Codes for Business Success Using Numerology with Cindy Van Arnam

What if I told you the universe's secrets were hiding in plain sight — in numbers all around us? The thing is, numerology isn't just for mystics. These days, more and more savvy entrepreneurs are tapping into its power to gain an edge and transform their businesses.In this episode, Samantha delves into the fascinating world of numerology and Universal Laws with Cindy Van Arnam. Cindy shares her journey from a tumultuous past to mastering the cosmic forces that shape our lives and businesses. Thi...

Jul 29, 202448 minEp. 589

Moment #15: Mastering Your Workday - And It’s Not About Doing More

Are you always busy but feel like you’re getting nothing done? Distractions derail your productivity more than you think. In this moment, Samantha and Louise Ledbrook tackle the all-too-common struggle of being busy yet unproductive. Discover why distractions are productivity's worst enemy and how clear goals and boundaries can revolutionise your workflow. Louise shares actionable strategies to regain control of your time, focus on what truly matters, and avoid the pitfalls of self-sabotage. Tun...

Jul 24, 202410 min

The New Opportunity To Build Your Authority Positioning with Joshua B. Lee

LinkedIn has changed over the years, but right now there is a door of opportunity that will only be open for a short moment in time. Want to know what it is? In today’s episode of Influence By Design, we delve into LinkedIn like never before. Samantha sits down with Joshua B. Lee to uncover how LinkedIn is more than just a professional network — it's a goldmine for genuine human connections and business opportunities. Joshua, also known as the “Dopamine Dealer of LinkedIn,” has spent over 20 yea...

Jul 22, 202445 minEp. 587

Moment #14: Overcome Money Blocks And Transform Your Relationship with Money

Do you struggle to keep the money you make? What if your money struggles are more than just numbers on a spreadsheet? In this moment, Samantha and Emma Greyson dive into the money blockages that can hold you back from achieving personal and business growth. Anxiety around discussing finances, the inability to retain wealth, and the comfort zone trap can all be holding you back from your goals. Emma reveals the link between mindset, energetics, and practical skills in creating a healthy relations...

Jul 17, 202413 min
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