Business-First Creatives - podcast cover

Business-First Creatives

Colie Jamescoliejames.com
Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living! 

Episodes

Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson

Are you leveraging the power of artificial intelligence for your business? With the advancements of AI, it can feel scary to explore, but once you embrace the mindset of using these tools to go from stuck to started, you'll find how beneficial they can be for your business. In today's episode, Dawn Richardson joins us to share how anyone can maximize their business with AI, along with some of her favorite tools to use! Today’s episode is brought to you by DIY Template Shop ! Grab the exact email...

Jul 11, 202435 minEp. 161

Crafting Compelling Copy in Your Marketing with Sara Gillis

While you may understand the value and importance of copywriting on your website for sales and SEO, what about all of the other copy you need in your marketing? In today's episode, copywriter Sarah Gillis joins me to share how you can craft compelling copy in your marketing. From planning and organizing to tools and storytelling, Sarah is covering it all! Today’s episode is brought to you by DIY Template Shop ! Grab the exact email, form, and workflow templates that I include inside the CRM Blue...

Jul 02, 202437 minEp. 160

Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg

If you've been signed up and sitting with a CRM that hasn't been officially set up for your business, you're leaving time and money on the table. Today's guest was doing exactly that—Brittany Herzberg has had an account with HoneyBook for the last 6 years, yet she never took advantage of the built in features that could save her time and money. Listen in as we discuss the importance of simplification and automation of business processes and how Brittany's new HoneyBook setup has saved her time a...

Jun 27, 202442 minEp. 159

Scaling Your 1-to-1 Service into a Digital Product with Angela Tan

Have you considered adding digital products to your business? In today's episode, Angela Tan of The Systems RX joins us to share her journey to creating digital products! From failed to scaled products, Angela is sharing some of the most valuable tips she found in developing her systems and funnels shop! Today's episode is brought to you by DIY Template Shop ! Grab the exact email, form, and workflow templates that I include inside the CRM Blueprint Course. Steal my templates and customize them ...

Jun 20, 202428 minEp. 158

Optimizing Your Program Promise for Measurable Results with Ashley Pendergraft

Are your students meeting their goals through your program? Maybe you're not even sure! In today's episode, Ashley Pendergraft joins us to share how you can optimize your program promise to measure the results of your students' successes. Listen in as she highlights how you can automate with Airtable, gather data, and get the most information from your students! If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to in...

Jun 13, 202436 minEp. 157

Celebrating 2 Years of Business-First Creatives with Sabrina Gebhardt and Annemie Tonken

Sometimes celebrating a major milestone calls for bring together your business besties for a honest conversation about business. That's exactly what we're doing in today's two year celebration episode of the Business-First Creatives Podcast. Sabrina Gebhardt and Annemie Tonken join me to share the realities of being a business owner, explore what they would do different in their businesses, and share what they think makes the biggest impact on a small business! Today's episode is brought to you ...

Jun 06, 202451 minEp. 156

Creating Customized, Yet Automated Systems for Your Inquiry Responses with Megan Grove

One of the most efficient systems to build in your business is automated inquiry responses, yet many people hesitate to do so as they want to be intentional and customize their emails. In today's episode, Megan Grove joins us to share how she incorporated the learnings from the CRM Blueprint course to create customized responses to her inquiries that are still automated and don't take any extra time to send! If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utiliz...

May 30, 202426 minEp. 155

CRM Blueprint Case Study with Katharine Calderwood

Are you organized and automated with your CRM? One thing that holds business owners back from setting up their CRM is that time it takes to explore and learn all of the features. That was why I built my CRM Blueprint, the course to help you efficiently book and onboard your clients inside Dubsado or Honeybook in just 10 days. In today's episode, photographer and CRM Blueprint student Katharine Calderwood joins us to share her own experience inside the CRM Blueprint and how it's changed her busin...

May 23, 202446 minEp. 154

Expanding Your Business through Virtual Summits with KP & Jessie of Inkpot

As you're considering your next big project for your business, have you considered hosting a virtual summit? In today's episode, KP and Jessie of Inkpot join us to share how they found success in their first virtual summit, along with some of the important lessons they learned! Listen in as they share their goals from the summit, what their time commitment looked like, and if they'd do it again! Today's episode is brought to you by DIY Template Shop ! Grab the exact email, form, and workflow tem...

May 16, 202443 minEp. 153

Community Memberships: Leveraging Free and Paid Tiers for Lasting Impact with Katelyn Dekle

Community memberships are wonderful for creating a recurring revenue stream, but something Katelyn Dekle does sparked my interest. Inside of her club , a membership for business owners, Katelyn offers both a free and paid tier. She saw value and benefits of serving the needs of both audiences by offering them separate benefits and access within her club. Listen in as she shares how she set up her membership on Circle , what tips she'd give to you, and how she's attracting her members. Today's ep...

May 09, 202439 minEp. 152

Where Parenting Meets Your Business with Daniel Moyer

If you're a parent and a business owner and you've ever found yourself struggling to find balance, this episode is for you. Dan Moyer joins us in today's conversation to discuss what it looks like when parenting meets business and how you can growth in both without sacrificing one or the other. Today's episode is brought to you by DIY Template Shop ! Grab the exact email, form, and workflow templates that I include inside the CRM Blueprint Course. Steal my templates and customize them to match y...

May 02, 20241 hr 3 minEp. 151

Knowing What Your Business Needs Based on the Stage of Business You're In with Jessica Dornieden

Your business needs change at every stage within your business. In today's episode, Jessica Dornieden joins us to discuss the different stages of business and what you might need in your current stage! From outsourcing to the tech and tools you're using, there are so many options and paths you can take for your business. Plus, we explore how you can use this knowledge to better serve your audience based on where they are in business! Today's episode is brought to you by my Love Your Leads privat...

Apr 25, 202449 minEp. 150

Grow Your Business by Hosting a Summit with Jenny Suneson

If you've played around with the idea of hosting a summit for your online business, this episode is for you. In today's episode, Jenny Suneson of Summit Success Squad joins us to highlight the benefits of hosting a summit, along with best practices for hosts and speakers. Listen in as she shares how she got started in summits and how beneficial they have been for her business! Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often ...

Apr 18, 202442 minEp. 149

Leverage Someone Else's Audience for Your Marketing with Amy Dangerfield

One of the more unique and unconventional approaches to marketing is leveraging other audiences. We see it in collaborations online, but today's guest has a more unheard of approach that I knew we had to share on the podcast. Amy Dangerfield took the idea of leveraging someone else's audience to a whole new level when she began to convert her public program attendees into paying clients. Listen in as Amy shares how she approached her local library about teaching a photography workshop, then leve...

Apr 11, 202434 minEp. 148

How Jess Built Her Business on Hawaiian Vacations with Jess Fernandez

When you're building a photography business, you're often focused on marketing to your local market—but what if your target audience actually consists of tourists who don't live near you? Jess Fernandez built her business on exactly that: Hawaiian vacations. Living in Maui, Jess realized that the best portrait market for her to dive into was within documenting vacations for tourists. Listen in as Jess shares how she built her business running Google ads for three months, investing time into her ...

Apr 04, 202440 minEp. 147

Getting the Most Conversions through Paid Advertising with Olivia Lawson

As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different campaigns, and how to determi...

Mar 28, 202440 minEp. 146

Sensory Storytelling that Connects with Your Audience with Zafira Rajan

Have you ever read a marketing email and connected on a deeper level with the creator? They likely used a personal story or anecdote to connect with you. Listen in as Zafira Rajan joins us to share how you can use sensory storytelling in your copy and marketing, plus what it actually means to incorporate the senses. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of diffe...

Mar 21, 202440 minEp. 145

Building Intentional Habits with Jess Joswick

Have you been intentional in the habits you've created in your business? Think beyond the bad habits and let's look at how valuable good habits can be. In today's episode, Jess Joswick joins us to share a few intentional habits you can incorporate into your business to set yourself up for success in both business and life. Listen in as we discuss habits around your calendar, task lists, priorities, and delegating! Today's episode is brought to you by my Client Hub Template inside the DIY Systems...

Mar 14, 202440 minEp. 144

Borrowing Audiences by Pitching Yourself as a Podcast Guest with Christina Lenkowski

When it comes to expanding your reach and growing your audience, one of the best ways to do that is through borrowing audiences. Podcasts are one of the most powerful ways to do this while sharing your expertise and building relationships through collaborations. In today's episode, podcast pitching pro Christina Lenkowski joins us to share why you should be pitching yourself for podcasts, what makes a great pitch, and how you can make the most out of your interviews! Today's episode is brought t...

Mar 07, 202446 minEp. 143

Gaining Photography Clients through Silent Auctions and Free Services with Rebecca Hunnicutt

You've probably been told that you can't gain anything more than visibility by offering your services for free. If you do it right, you can actually gain long-term, recurring clients and revenue! In today's episode, Rebecca Hunnicutt shares how she donated her photography services to silent auctions, which helped her gain new photography clients! Plus, listen in as Rebecca shares how she incorporated pre-school portrait services into her business, implemented the Simple Sales method for clients,...

Feb 29, 202441 minEp. 142

Full-Time Processes for Part-Time Photographers with Lydia Fine

Being a part-time photographers doesn't reduce the need for systems and automated processes, it makes them even more important. In today's episode, Lydia Fine of Apollo & Ivy Photography and I discuss strategies for running your photography business on part-time hours. Lydia shares invaluable insights for those juggling a creative side hustle alongside a full-time career including how to: balance your time enhance your productivity set boundaries for yourself and your clients outsource editi...

Feb 27, 202449 minEp. 141

Creating a Cohesive Client Experience in Your CRM that Converts with Ashley Tindall

It's not too often that I bring someone on the podcast who does exactly what I do (let's be honest, I never have), but Ashley Tindall of Solution Integrators joins me in today's episode to discuss the value of systems from the perspectives of systems strategists. There is so much value in creating a cohesive client experience in your CRM that not only converts, but allows you to stand out to and connect with your clients. Listen in as we highlight some of the biggest struggles we see our clients...

Feb 15, 202449 minEp. 140

What Will Help You Create and Launch a Better Course with Mara Kucirek

Is creating an online course on your bucket list for 2024? In this episode Mara Kucirek chats with Colie about her experience in the course creation space. We talked about: - what current trends we are seeing in digital products - how to choose your online course platform (it's easier than you think) - what pre-launch strategies you can implement to have better sales - the importance of gathering student feedback - what I learned creating my course CRM Blueprint for Creatives and how that has in...

Feb 12, 202442 minEp. 139

Generating Monthly Recurring Revenue with a Membership (Beyond Services: Expanding Your Offer Suite) with Liz Wilcox

Have you fallen victim to believing the lies that low ticket memberships can't generate a six-figure income? In today's episode, Liz Wilcox joins me to share how she's bringing monthly recurring revenue (MRR) back through her $9 email marketing membership. Listen in as she explains how she decided on a membership, why she priced it at $9, and highlights both her successes and failures over the last three years. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Te...

Feb 08, 202439 minEp. 138

Insights on Diversifying Income Streams in Your Photography Business (Beyond Services: Expanding Your Offer Suite) with Maddie Peschong

What should you have in place before you begin diversifying income streams within your photography business? In this episode, Colie chats with returning guest Maddie Peschong about creating new income streams as a multi-passionate creative photographer. Listen in as she shares her unpopular opinion regarding what you MUST do before you jump into creating new income streams in your business. The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie e...

Feb 05, 202446 minEp. 137

Building a Successful Offer Suite for Multiple Audiences (Beyond Services: Expanding Your Offer Suite) with Elizabeth McCravy

When multi-passionate entrepreneurs dive into the digital product space, they're often met with the decision to focus on one audience. In today's episode, Elizabeth McCravy shares how she's been able to successfully grow her product suite to serve very separate audiences. Listen in as Elizabeth shares how she's built each of her offers, approached the beta tests and launches, and how she's cultivated an engaged audience who is ready to invest with her. Today’s episode is brought to you by my DIY...

Feb 01, 20241 hr 1 minEp. 136

Creating Offers that Generate Consistent Revenue (Beyond Services: Expanding Your Offer Suite) with Brittany McBean

While many business gurus will point you towards creating passive income through digital products and offers, for many entrepreneurs, that won't generate the revenue that your services do. In today's episode, Brittany McBean joins us to share why it's important to focus on your revenue generating offers while expanding your offer suite. Listen in as she shares why one-to-one services are her bread and butter, plus highlights how she's built successful offers that generate consistent revenue in h...

Jan 29, 202452 minEp. 135

Overcoming Money Mindsets to Generate Wealth as an Entrepreneur (Financial Stability for Creatives Series) with Natalie Bullen

Do you have a good relationship with money? Most entrepreneurs do not, which makes today's episode extremely relevant. Money mindset coach, Natalie Bullen joins us to share how entrepreneurs are already wealthy, even if our bank accounts don't reflect it. Listen in as she shares many money mindset blocks that entrepreneurs face, how they're hindering your business, and what steps you should take to align your goals and offers with your audience. Today's episode is brought to you by my Client Hub...

Jan 25, 202445 minEp. 134

Quickbooks for Small Businesses (Financial Stability for Creatives Series) with Crystalynn Shelton

Are you properly managing the numbers in your business and tracking your bookkeeping? In today's episode, Crystalynn Shelton joins us to share how and why small business owners and entrepreneurs should be using Quickbooks. Listen in as she share five tips to getting started with Quickbooks! Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard...

Jan 18, 202437 minEp. 132

Creating Business Productivity and ROI with Your Time with Brittnie Renee

Is it time to get your time under control? In today's episode, Brittnie Renee joins us to share how she's incorporated time blocking into her schedule to get her time on track. Listen in as she shares how to get started, when to perform seasonal time audits, and introduces you to her own techniques for business productivity. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety...

Jan 11, 202443 minEp. 130
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