Ditching the Algorithm: Shifting the Priority from Social Media to Email Marketing with Andréa Jones

Do you find yourself dreading content creation and waiting for the algorithm to feature your posts? In this episode, I sat down with Andréa Jones, mindful marketing strategist extraordinaire, to talk about why email might need to become your primary marketing channel. No more chasing social media algorithms: we're building connection, conversions, and clarity in the inbox.

Find it Quickly:

00:56 - Shifting from Social Media to Email Marketing

03:05 - The Challenges of Social Media

06:53 - The Power of Email Marketing

17:03 - Embracing AI in Marketing

24:09 - The Writing Process: Talk First, Write Second

24:35 - Using AI for Email Summarization

24:55 - Storytelling in Emails

25:37 - Stories and Email Writing

27:21 - AI for Organization and Focus

29:56 - Analyzing and Synthesizing Content with AI

32:53 - Repurposing Content Across Platforms

38:24 - Personalized Marketing Strategies

40:40 - Big Inbox Energy Training

Connect with Andréa:

Website: onlinedrea.com

Instagram: instagram.com/onlinedrea

Threads: threads.net/@onlinedrea

YouTube: youtube.com/@onlinedrea

onlinedrea.com/bie