Super Bowl LV ads play to a resilient American consumer
Feb 07, 2021•12 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
To air a 30-second commercial spot during Sunday night's Super Bowl LV costs a minimum $5.5 million in what is the world’s most expensive sales pitch. Although the advertising spend remains eye-watering, this year's crop will look a bit different amid the impact of the Covid-19 pandemic.
Brands in the US have 'leaked' their Super Bowl commercials ahead of time even as some of the biggest legacy brands such as Budweiser and Coca-cola sit this year out. Newcomers such as the Robinhood stock trading app and website maker Squarespace are getting in on the game. So what does the most-watched sporting event reveal about the state of American consumerism and advertising? Co-hosts Mustafa Alrawi and Kelsey Warner discuss.
In this episode:
What is the Super Bowl? (0m 38s)
What changed this year? (2m 56s)
Featured commercials (4m 05s)
The Weeknd's contribution (10m 54s)
Brands in the US have 'leaked' their Super Bowl commercials ahead of time even as some of the biggest legacy brands such as Budweiser and Coca-cola sit this year out. Newcomers such as the Robinhood stock trading app and website maker Squarespace are getting in on the game. So what does the most-watched sporting event reveal about the state of American consumerism and advertising? Co-hosts Mustafa Alrawi and Kelsey Warner discuss.
In this episode:
What is the Super Bowl? (0m 38s)
What changed this year? (2m 56s)
Featured commercials (4m 05s)
The Weeknd's contribution (10m 54s)
For the best experience, listen in Metacast app for iOS or Android