S2E1: Global Expansion

In this episode, we’re talking global expansion. In 2020, many small businesses had to delay or cancel their plans to grow internationally. But many CEOs and founders may now be thinking once again about overseas development and, alongside that, where and how to start.

We hear from Will Butler-Adams, CEO of Brompton Bikes, to learn more. Will’s London-based foldable bicycle company began as little more than a fever dream, but now boasts sales in over 50 markets and countries annually. Sharing his experience with international expansion, Will talks networking, supply chain logistics and his thoughts on the best new markets to explore.

For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/

Host: Sharmadean Reid @sharmadeanreid

Guest: Will Butler-Adams, OBE @will_butler_adams

Produced by Palm Tree Island - http://www.palmtreeisland.co.uk

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