How to get your copywriting done right with Margo White
Episode description
727- My name is Margo White, and I'm a serial entrepreneur. 4 years ago, I changed my business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before I entered this market. I help Fortune 500 companies to:
✔️ create their content strategy and a unique - as I love to call it - "Content DNA"
✔️ define "Customer Avatar" and other mysterious creatures in the world of marketing
✔️ prepare a special "content marketing package." ...and more.
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