Business Brain Food - podcast cover

Business Brain Food

Welcome to the Business podcast that gives you direct access to the worlds leading experts on everything you need to know to help you build a better business. Be the first to know about future shows, access free downloads and exclusive business content by subscribing at maxmyprofit.com.au today! Business Brain Food is the podcast devoted to taking you, and your business to the next level. It doesn't matter if you’re brand new to business or you've been in business for many years, there’s always something new you can learn to take your business to the next level!
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Episodes

BBF205: Building a business to fit your life with Richard Triggs

Listen up for a frank interview about business and about life with our guest Richard Triggs. Not only does Richard have a successful recruitment company - he has absolutely nailed the lifestyle to go with it. His company Arete Executive derives its meaning from the Greek word for fulfilling one’s full potential, “Arete”. Richard has certainly done that, but not in the sense of millions of dollars of revenue. He’s done it his way. See some of Richard’s top tips below: ** Properly assess your life...

Mar 06, 201941 min

BBF204: Going global in just 3 years with Anneke Van Den Broek

It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus & Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries. See some of Anneke’s top tips below: ** Don’t always assume you know exactly what the customer wants from the beginning. Get out there and m...

Feb 27, 201940 min

BBF203: Riding to the top of Everest with the Million Dollar Bogan

Before Daniel Hayes found online fame as the Million Dollar Bogan, he was a record-breaking sales consultant. In his first 12 months of selling Real Estate in Victoria he did something that had never been done before, which was to sell 82 of his own listings. He then went on to break more records when he opened his own office. His 506 property sales netted more than a quarter of a billion dollars and made him the number one office in the area. He now has 5 boutique offices, his Million Dollar Bo...

Feb 20, 201940 min

BBF202: How Steve Brossman built a 7 Figure Global Business selling 4 Million plastic BUMS

Steve Brossman is a truly inspirational guy. He turned his hand at many different things and absolutely smashed it, but what is even more admirable is the way he did it. Steve goes against the grain of common thinking but does so in a pragmatic way. The entrepreneurial streak was in him from a young age. At 15 he set up a surfboard-making business in his Dad’s garage which was to plant the seed for decades of success in business, but first he had to learn the hard way. While training for the LA ...

Feb 13, 201937 min

BBF201: Curator of TEDx Melbourne shares why the numbers are so important

Jon Yeo deconstructed every aspect of business to become a winner. A self-confessed introvert, he worked tirelessly to improve the way he communicated, and now he actually advises professional speakers! Jon is behind TEDx Melbourne so he really knows what it’s like at the cutting edge of business. He is also past chapter president of Professional Speakers Australia. See some of Jon’s top tips below: ** You can’t grow a business without the right mindset. ** Have the courage to be wrong. You won’...

Feb 06, 201933 min

BBF200: Building the Business you Imagined with David Carlin

Happy 200th birthday to us! And what a treat we have for you this week: a free coaching session from one of our top dogs, David Carlin. It was David who first persuaded Ben to form the partnership that eventually became MaxMyProfit, so it was great to hear them have a chinwag about the fundamentals of business. See some of David’s top tips below: ** Be careful not to eat your house. If you can’t pay yourself in your business for an extended period, then you should think about getting out. ** Mak...

Oct 31, 20181 hr 3 min

BBF199: Turn your Social Media into Sales with Jess Colusso

We’ve got a full-on BBF love-in this week as we welcome one of our own to the BBF chair. Jess Colusso is our excellent new Digital Excelerator, so we thought we’d pick her brains and tap into her immense knowledge of digital marketing. What you’re getting in this episode is free advice that she would normally charge for, so listen up and take note! See some of Jess’ top tips below: ** Social media is good for more than just sales. See it as communication with your public. ** Remember that no soc...

Oct 24, 20181 hr

BBF198: Baby means Business with Angela Henderson

We have a truly inspiring guest on the show this week. Angela Henderson started her first business from scratch whilst working full-time and raising children. She is an author, entrepreneur and business consultant, while her previous career as a mental health clinician has enabled her to be insightful about the human meaning of the business journey. See some of Angela’s top tips below: ** Strive not be the smartest person in the room. You can learn so much from others. ** Websites don’t need to ...

Oct 17, 201847 min

BBF197: Building a lifestyle business with Craig Schulze

In this week’s episode we speak to one of the world’s leading lifestyle entrepreneurs. Having run a chain of gyms in Australia, Craig decided it would be better for his wellbeing to create a global business that meant he didn’t have to leave his front room. Now he makes a profit of over a million dollars per year. His business: network marketing. Read on for how he did it… See some of Craig’s top tips below: ** Find something to do in your daily commute. See this as learning/development time. **...

Oct 10, 201850 min

BBF196: Why being busy is holding you back with Johnnie Cass

Is your sub-conscious holding you back? Few people will admit it, but sub-conscious insecurity is often the reason why businesses fail. This week we speak to a man who can help you find that winning habit. Johnnie Cass is an international keynote speaker and transformational coach with 20 years of experience in human behaviour. He is quite simply obsessed with the minds of people! See some of Johnnie’s top tips below: ** See a mid-life crisis as a mid-life awakening. A sharp focus on where you’r...

Oct 03, 201856 min

BBF195: Generating leads online with a tight budget with James Polidoras

This week we speak to James Polidoros, founder of a novel marketing concept called ‘The Compilator’. They specialise in digital transformation for their clients. Rather than focusing on individual media channels, they see all parts of the marketing mix as an entire eco system. James 360-degree approach has delivered some great results for his clients. See some of James’s top tips below: ** Don’t focus on a marketing channel until you’ve cracked your overall strategy. Strategy first, messaging se...

Sep 26, 201847 min

BBF194: How to profit on Social Media with Corinna Essa

This week we have some straight-talking advice on how to play the game of social media. Corinna Essa has really been there and done it, having used social media to save her skin after she was made redundant FIVE consecutive times! She miraculously managed to replace her income by marketing products on twitter, and now she runs a business helping people around the world use social media to boost their sales. See some of Corinna’s top tips below: ** People think social media is an ATM machine, but...

Sep 19, 201849 min

BBF193: Building wealth is a marathon with David Hazlewood

This week we talk financial planning with a man who has a great take on life. As an obsessive marathon runner himself, David Hazlewood specialises in empowering athletes and adventurers live life to the full but still retain their financial security. He is the founder of Knightswood House, an author and a speaker on all-things financial, but he is also a fun-loving guy who doesn’t believe you should sacrifice your day-to-day fun in order to save for a rainy day. See some of David’s top tips belo...

Sep 12, 201853 min

BBF192: Copy Thinking trumps Copy Writing... Listen in to learn why with Alexi Neocleous

On the show this week we have one of the leading copywriters in Australia on the show. Alexi Neocleous has generated hundreds of millions in sales and has tutored a whole host of rockstar writers down the years. It was great to hear from someone with such a no-nonsense approach – anyone in business can take something from what Alexi said to Ben. See some of Alexi’s top tips below: ** Every business needs more ‘copy thinkers’, i.e. thinking about the audience, thinking about the market, thinking ...

Sep 05, 201849 min

BBF191: How to increase E-mail deliverability with Erik Harbison

How do you make email marketing a relevant part of your marketing mix? We find out from Aweber’s head of overall strategy, Erik Harbison. With 20 years of experience in marketing and advertising behind him, Erik really knows his way around. Although we hear horror stories of open rates down below 10%, Erik shows us what you can do to engage your email lists and achieve open rates of up to 80%. See some of Erik’s top tips below: ** Don’t be scared of email marketing. It’s a lot more simple than p...

Aug 29, 201850 min

BBF190: What is inbound marketing? With James Gilbert

We were very lucky to be able to pick the brains of a leading inbound-marketing guru in this week’s episode. James Gilbert is the Marketing Director of Hubspot in the Asia/Pacific region, so he certainly knows a thing or two about inbound marketing. He spoke to us about some of the great success stories he’s seen in his time at Hubspot and the tricks of the trade you can use to your advantage. See some of James’ top tips below: ** You don’t want to advertise to people who don’t want to see your ...

Aug 22, 201850 min

BBF189: Entrepreneur Andre Borell shares his formula for business success

We have a real inspirational go-getter on the show this week whose path into business was quite a bit different to your average entrepreneur. Andre Borell spent his formative years as a hot prospect in V8 Supercars before making the tough decision to turn his back on motorsport and take on the electronic testing and calibration market. Somehow or other he managed to challenge the monopoly of his rival, eventually building a multi-million dollar business called Mobile Test ‘n’ Cal. It was great t...

Aug 15, 201855 min

BBF188: Why you need to untrain your brain with Rik Schnabel

In this episode we talk about the all-important concept of looking after number one. Rik Schnabel has been coaching people for 15 years, empowering them to throw away their baggage and achieve their ambitions. Rik has authored four books and is a certified life coach, so he certainly knows what he’s talking about. See some of Rik’s top tips below: ** We all need to be better sales people because all of us are basically selling something. ** Beliefs are your on and your off switch. They can total...

Aug 08, 201851 min

BBF187: How Lee accidentally started a Multi-Million dollar public company with Lee Martin Seymour

We had a really insightful conversation with Lee Martin Seymour about how to define yourself in a crowded marketplace, and how his company X Ref is revolutionising employee references. Martin’s company began as an idea scribbled on the back of a napkin, but now he has a global business that recently raised AUD 20m from a flotation. See some of Lee’s top tips below: ** Successful entrepreneurs love risk and have the ability to make a decision. If you’ve got a good idea, make that decision and run...

Aug 01, 201854 min

BBF186: How selling his girlfriend's 1996 Honda Accord helped Max build his business

We have a viral internet legend on the show today, and who knows, maybe he can help you become one too! Max Lanman shot to fame when a humourous advert he created to help sell his girlfriend’s second-hand car went viral (the original Youtube clip is at 6.7m viewers and counting!). Max also has a business that creates video content for clients around the world, so he’s a very good man to speak to about how to maximise the impact of your video campaigns. See some of Max’s top tips below: ** Find a...

Jul 25, 201849 min

BBF185: How to use Linkedin to grow your business with Adam Houlahan

This week you will learn from a LinkedIn superstar about how to win on LinkedIn without needing to spend a cent on advertising. Adam Houlahan is a world-renowned social media guru, having authored two Amazon bestselling books on the matter. He is also in great demand as a keynote speaker. At the latest count, Adam has helped 13,500 people fulfil their potential on LinkedIn. See some of Adam’s top tips below: ** Don’t be afraid to reach out to gurus. You might be surprised at how generous people ...

Jul 18, 201848 min

BBF184: Building a multimillion dollar tech company in a competitive market with Andrew Joyce

This week we will gain an amazing insight into the new world of disruption, with the founder of an app that completely redefines the way people apply for jobs. Andrew Joyce is the co-founder of Found Careers: the only job platofrm where prospects can instantly apply for multiple jobs from one tap on their phone. Starting in 2015, Andrew is now presiding over a multi-million dollar business, and has raised AUD 4.5m in funding along the way. See some of Andrew’s top tips below: ** Take action when...

Jul 11, 201844 min

BBF183: How to go from 1 Million to 10 Million in just 2 years with Alex Baro

Alex Baro really is not your average CEO. He’s only 28 and he’s never even had a full-time job! The trials and tribulations of his online fashion retailer Black Swallow serve as a great lesson for all of us. He built up his company from zero to 10m AUD annual turnover in year two, so how did he do it? See some of Alex’s top tips below: ** Price is the biggest differentiator in online retailing. ** Suppliers need to genuinely like you. If there is no rapport you won’t get a good deal. ** Do not u...

Jul 04, 201849 min

BBF182: How to create online training that is fun with Isaac Tolpin

If you listen to our guest Isaac Tolpin, you will totally change the way you train your staff! Isaac is an EdTech disruptor and an expert in the relationship between human behaviour, technology and business. He knows exactly how to tap into millennials to get the best out of them in the workplace. See some of Isaac’s top tips below: ** Micro learning has been proven as the most effective form of learning in business. Bitesized content is the way to go. ** If you’re doing anything digital, don’t ...

Jun 27, 201850 min

BBF181: How to hire in a tight applicant market with Natasha Hawker

A common tale among business owners is how difficult it is to find the right people. Thankfully our guest this week knows all of the tricks of the trade to help you make the right hiring choices. Natasha Hawker is an old hand in the recruitment game. Her company, Emloyee Matters, works with clients across Australia, the UK, US and Asia to find the best candidates. She’s also written the highly acclaimed book, “From Hire to fire”. See some of Natasha’s top tips below: ** Your employees are your g...

Jun 20, 201859 min

BBF180: From selling firecrackers to Cracka Wines meet the entrepreneur Dean Taylor

Today we hear the amazing story of Dean Taylor; a man who started selling wine as a side hustle but who ultimately cashed in his business for 8m AUD! Since then he has etablished seven other successful businesses. Dean’s story really is an inspiration to all of us. See some of Dean’s top tips below: ** Find good people to run your business. If you are a serial entrepreneur, you can’t get bogged down in the detail. ** Hire long, fire fast. Don’t be shy about moving on if it isn’t working out with...

Jun 13, 20181 hr 1 min

BBF179: Simple, Scalable, Sustainable SEO with Greg Jeffries

This week we have some straightforward SEO advice from a man who calls himself “just a regular guy”. Like most of us entrepreneurs, Greg Jeffries has done his time trying to master SEO and has wasted a lot of money. But last year was Greg’s first year where he made a 6-figure sum, purely off the back of affiliate marketing using SEO. See some of Greg’s top tips below: ** Target the longer key-phrase suggestions using a tool like keywordtool.io. These tend to have lower competition than the short...

Jun 06, 201857 min

BBF178: The 5 new rules of business with Anne Bahr Thompson

We’re tackling some deep ideology this week with our very esteemed guest, Anne Bahr Thompson. Anne has been named America’s top thought-leader for 2018, having published a hugely successful book called “Do Good” which explains how modern-day business can do good for the world and still make profit at the same time. You will have to listen to the show to hear exactly what Anne’s five rules of contientious business are, but keep reading for some additional insight from the show. See some of the co...

May 30, 201856 min

BBF177: 9 Tips for generating leads with Facebook Ads

This week our host Ben will share some absolute gold about facebook marketing. This is the down-to-earth advice of a business owner who’s learnt the hard way, having wasted time and money on it for years. Now, MaxMyProfit makes millions of dollars from Facebook advertising, but it wasn’t always the case. You’ll have to listen to the show for all 9 tips, but you can read on for a few highlights. See some of the conversation points below: ** Be wary of agencies. They won’t know your business like ...

May 23, 201854 min

BBF176: Starting and growing a multiple seven figure business with Tom Kulzer

We’ve got a real winner on the show this week, so listen up! Tom Kulzer shares with us some great insight on how to build, grow and maintain a large business. Tom is the founder and CEO of AWeber: one of the leading small-business email marketing packages. Originally founded in 1998, AWeber now has over 100,000 customers around the world and a team of 120 people. Another remarkable part of the story is that Tom built up the business entirely from his own funding. Not one dollar of investment has...

May 16, 201853 min
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