We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising. Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to b...
Nov 30, 2016•1 hr 3 min
We had an interesting and profound discussion with Damion on this week’s BBF. Incredibly, he’s had over 30 different businesses, but the key message from this is not how he succeeded in business, but more how he succeeded in his life outside of it. The big moment for Damion came when he over extended himself as a real estate investor, and within one year went from a net worth of $5m to a debt of $2m. This set him on a path of self-discovery, and made him understand that the validation he was see...
Nov 23, 2016•55 min
We have some character on the show today. A man by the name of Travis Bell who travels the world inspiring people to create and achieve their personal bucket lists. Originally a personal trainer, Travis was actually a student of Action Coach himself. One day he sat down with his coach and said “I want to be the first guy to franchise personal training across Australia”, which is exactly what he did; opening up 21 outlets along the way. The confrontational nature of franchising didn’t suit him an...
Nov 16, 2016•56 min
Dale Beaumont is one heck of a character, and this week he is sharing with us a snapshot of the corporate future: his artificial intelligence app that will give portable business training to millions of people. Dale has already written 16 bestselling books, so he really knows his stuff. As well as giving us a whistle-stop tour of his revolutionary app, BRiN, Dale gave some excellent advice about how businesses can embrace technology of this nature in this day and age. Read the highlights below: ...
Nov 09, 2016•45 min
This week’s guest Steve Brossman is known as an authority catalyst – he makes it his business to empower people to sell their knowledge services in a crowded market, but everything he said is applicable to any business owner or salesperson. He’s written a book called Stand Up Stand Out, and once created a plastic ashtray shaped as a bum which sold over four million units worldwide. Steve has many great examples of how tweaking a marketing message in a certain way can massively improve business. ...
Nov 02, 2016•1 hr 8 min
It really is vital that companies today embrace the many benefits of being on the cloud. The days of the dusty server room should be long gone, and yet many companies are still holding off taking the plunge. This week’s guest will tell you all you need to know if you’re thinking about making the transition. Frank Debenedetto is a highly experienced operator in the field, having helped companies migrate their server space over the course of two decades. He knows firsthand just how exposed a compa...
Oct 26, 2016•43 min
You may have slaved over your business plan and every aspect of your day-to-day, but have you properly considered how exposed you might be to copyright violation? This can work both ways. Maybe your web-builder built your site using illegal images, or maybe somebody else ripped off your content. With either scenario, the consequences can be extremely costly, so that’s why we’ve invited Lin Eleoff onto this week’s show. Lin’s background is an interesting one, having originally started out as a la...
Oct 20, 2016•51 min
Back by very popular demand we have Siimon Reynolds for his third stint on the BBF podcast. Siimon will be talking to us about all things marketing, and there really is no one better qualified for the task. Siimon is still famous for being the brains behind the legendary “Grim Reaper” anti-AIDS campaign in Australia in 1987. From there he cofounded the Photon Group, which grew into a global empire containing 6,000 employees in 52 different locations across 14 different countries. Siimon then lef...
Oct 12, 2016•54 min
This week’s guest has certainly lived a bit, and what a privilege it was to hear his sharp philosophical insight into the importance of ‘why’ in business. Peter Docker has been all over the world as a pilot for the RAF (he even used to fly the UK prime minister Margaret Thatcher), not to mention work as a crisis manager and an international negotiator for the UK government. All of this experience has helped him become a highly respected motivational speaker, and as you’ll hear from his discussio...
Oct 05, 2016•58 min
You may remember Johnnie Cass from way-back-when on Big Brother One. Nowadays Johnnie travels around the globe as a motivational speaker, helping people understand human potential. He is also a successful entrepreneur himself, having successfully brought his own underwear brand to market. Johnnie faced some major battles after his flirtation with reality TV. It was impossible for him to resume the same life he had before, and the paths he chose afterwards didn’t always work out well. He knows fi...
Sep 28, 2016•50 min
We’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free. This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below: Time Management: P...
Sep 08, 2016•57 min
We’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free. This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below: Time Management: P...
Sep 01, 2016•52 min
There’s a good chance you’ve already had some advice from our guest this week… it’s just you didn’t know it. Karen Jacobsen is the famous voice of Apple’s SIRI app as well as the voice of 400 million Sat Nav devices around the world, but here she is today, live and fully dangerous! As well as her massive success as a voiceover artist, Karen has written a self-help book called “It’s Never Too Late To Recalculate” which uses the instructions on a Sat Nav as a metaphor for how people can change dir...
Aug 24, 2016•49 min
Many people see customer service as something separate from marketing, but just think about it for a second: what better way is there to market your business than to give your customers such good customer service they spread the word about your company? After many decades as a public speaker and customer service guru, Martin Grunstein has seen all-too-often how much companies neglect customer service. Time and again they will pay big money for advertising, but when it comes to follow-up calls to...
Aug 17, 2016•51 min
This week we had the pleasure of speaking to James MacGregor, a man who’s been there, seen it and done it in the world of tech startups who is behind the brilliant online video-marketing tool biteable.com. Having worked for web startups and software companies for over ten years he decided it was time to create something himself, and with a bit of help from his brother who had been working on films with Peter Jackson, biteable.com was born. From a thousand users in year one, biteable now has over...
Aug 10, 2016•52 min
Whoo hoo, we’ve reached 100 not out! Thanks to every single one of you for supporting the show. Bring on the next hundred! For our centenary episode we really wanted to do something special, so we’ve pulled out all the stops to get Brad Sugars on the show, the man behind our whole operation, ActionCOACH. Brad is a multi-millionaire with businesses all over the globe in a variety of different sectors, but he is best known for his business coaching. Seen as that is what we’re all about, we thought...
Aug 03, 2016•44 min
We spend a lot of time and money on perfecting our brand and message, but do we really understand the minds of our audience? Bri Williams told us a few home truths this week about just how much businesses are missing out on because of a lack of understanding of behavioural economics. Bri has broken it down into a simple three-part process that anyone can apply across pretty much any area of their business. She has written a critically acclaimed book on the matter, but she was kind enough to shar...
Jul 27, 2016•57 min
Sharon Livingstone is a real psychological all-rounder. Her expertise stretches across hypnosis, life coaching, NLP and even as far as emotional marketing. There is a lot we can all learn from someone like Sharon. In every aspect of our lives, there is probably something we can improve with coaching. Sharon has certainly been there and done it. She has been president of both the QRCA (the largest qualitative research group in the world) and the ICCA (an organisation dedicated to the training of ...
Jul 21, 2016•49 min
Ed Dale first used the internet in 1984, so he’s a great man to speak to about digital marketing strategy. Ed certainly isn’t your usual technology geek. He actually spent time as an AFL commentator and then used his technical knowledge to develop a stats collection system that is still used today by the top clubs and associations in the league. He then built up an internet marketing company that he sold for AUD3.5m, and for the last ten years he has developed and internet marketing programme ca...
Jul 13, 2016•1 hr
Although Sue has made a career out of her own PR agency, she was kind enough to give us a whole load of tips about how you can get yourself great publicity without having to pay anyone else to do it. Sue spent her early career as a journalist, so she has a great understanding of what a business needs to do in order to persuade the media to cover their stories. What’s more, she managed to get her own business featured on the Australian TV show ‘A Current Affair’ which gave her 40,000 AUD of busin...
Jul 06, 2016•56 min
We’ve gone pretty out there this week on BBF as we welcome Business Futurist, Craig Rispin onto the show. Craig is a world expert on how advances in technology can affect business – he is basically using technology as his corporate crystal ball! He’s worked as a future consultant for some of the biggest companies in the world, like Toyota, IBM, Symantec, Kimberly Clark etc. And he even likes to do drone racing in his spare time… a futuristic sport if ever there was one! In a far-reaching discuss...
Jun 29, 2016•1 hr 1 min
Greg Cassar is fast becoming a legend of the BBF podcast… we like him so much that we’ve invited him back for the third time! As one of Australia’s leading marketing coaches, there’s simply no one better at describing the technicalities of marketing in simple terms. This week we major on the world of Google AdWords, and how to use it best to get your business featured on google in order to generate leads. Here are some of the best snippets: ** Remember the power of advertising on a search engine...
Jun 22, 2016•56 min
We’re all trying to make money in our businesses, but do we really know how to handle the money? Joan Sotkin explains to us some of the emotional pitfalls related to the process of making money, and what you can do to avoid them. Joan is the author of the hugely popular book “Build Your Money Muscles” and hosts The Prosperity Show podcasts which is now over 200+ episodes old. We know firsthand just what an achievement that is! Joan is all about an holistic approach to business, having learnt fro...
Jun 16, 2016•57 min
We all want a better world, right? Our guest this week will explain just how easy it is for us to use our simple day-to-day business as a path towards a better world. And what’s more, we will discuss the enhanced power of connection that a giving company has with its customers, and just how valuable this can be. The man with the plan this week is Paul Dunn; a world-renowned business guru, known as “The Wizard of Wow”. It’s certainly the first time we’ve had someone on the show who’s given four T...
Jun 08, 2016•55 min
It’s always great to get one of our previous guests back on the show to give us a chance to get into even more detail. Alex Pirouz is something of a Linkedin legend, so in this episode we’ve asked him for his advice on how to use Linkedin to court the media. Alex did his own survey and found out that 94.5% of journalists in the publications he analysed were on Linkedin, so if you want a tool to connect you to the media, look no further. Below are some of Alex’s top tips for using Linkedin to con...
Jun 01, 2016•55 min
Are you enduring your career, or are you enjoying your career? Our guest this week has kindly given us the toolkit to make sure we enjoy our careers. Mark McKeon has become a master of the art of mind control and high performance, thanks to 20+ years as a performance coach in the AFL and beyond. What sets Mark apart from many gurus is that he is qualified in the physiology of performance, as well as the mental side. He’s just as comfortable talking about adrenaline and cortisol as he is about po...
May 18, 2016•57 min
We’ve said it before and we’ll say it again; if your company is not on Facebook, then it should be. If you are on Facebook, then you can benefit from learning about the many different advertising options on offer, so this week we’ve got Samuel Junghenn on the show: a man who knows Facebook advertising inside out. Samuel has used Facebook to push his own marketing business as well as for numerous different clients, so he has certainly been there and done it. He shared some great tips with Ben thi...
May 05, 2016•56 min
LinkedIn is hardly a new phenomenon, but do you really know how to utilise it properly for your business? Our guest this week, Jason Miller, certainly does. He’s the worldwide group manager for content marketing, so you can be pretty sure that he knows what he’s talking about. He came into the world of marketing after a career in music, first as a band member and then as an artist development professional for Sony Music. He became fascinated by the potential of the internet for bands/musicians t...
May 04, 2016•55 min
Richard Maloney knows what it takes to build a winning team. After having done his time as an AFL player, he became an expert on motivation and mind coaching in the sporting arena. He was so successful (to the tune of 25 Premierships) that directors and fans of the teams he worked with recruited him into their businesses, and he now has a worldwide business that helps companies maximize their potential through team building. Rich has seen proof that the main teambuilding techniques in the world ...
Apr 27, 2016•59 min
We’ve got an interesting twist this week, as we speak to one of our loyal listeners about how he’s helping businesses around the world. Paul Higgins has a great corporate track record after having worked 18 years at Coca Cola, and now he has his own business which helps other companies automate those fiddly day-to-day tasks in order to free them up the time to think big and scale up the business. What’s more, Paul somehow managed to listen to 80+ BBF podcasts in just a couple of weeks, with my v...
Apr 20, 2016•59 min
