"Ignition: Superior Communication Strategies for Creating Stronger Connections" - by Matthew L. Moseley

Episode 158 of the Business Bookshelf podcast - Matthew L. Moseley - co-author of "Ignition: Superior Communication Strategies for Creating Stronger Connections".

Matthew is a communication strategist, author, speaker, and he holds three world records for long-distance swimming. Spending his career at the intersection of public policy, business and government, he is principal and CEO of the Ignition Strategy Group, which specializes in high-stakes communications and issue management for organizations of all sizes.

Matthew is the author of “Ignition: Superior Communication Strategies for Creating Stronger Connections”. Ignition is a book of dispatches from the frontlines of communication strategy. Matthew draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Matthew identifies the principles that guide communication strategies toward their goals.

The book can be purchased here - https://amzn.to/3z7lH6w.

You will find Matthew Moseley's website here - www.matthewlmoseley.net.

You can contact the host Lance Peppler by emailing [email protected].