# 410: Finding Your Voice with Story Lab

In this special episode, produced in conjunction with the Sanger Leadership Center at Michigan Ross, we explore the power of storytelling. What can a good story accomplish, and how do we go about crafting one? We hear from a storytelling expert from Wolf & Heron as well as two student storytellers at Michigan Ross involved in Sanger’s Story Lab program, one of whom shares a compelling story of her own developed during the program.

Have thoughts about topics we should cover or just want to get in touch? Send us an email at bbupodcast@umich.edu.

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Business Beyond Usual is brought to you by the Ross School of Business at the University of Michigan.

• Episode Producer/Host: Stephanie Simpson
• Guests: Stephanie Judd, Sarah Raney, Kelley Sousa, Evan Marie Allison, Gui Ruggiero
• Executive Producers: Adam Fasher, Andres Fuentes-Afflick, and Bob Needham
• Producers: Stephanie Simpson, Jason Rock, Saba Alemnew, Katie Coleman, Jeff Church, Alexander Perrin, Patricio Rivera, and Joshua Troger
• Audio Engineer: Jonah Brockman

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