Ep47 - MOTIVATION DURING A PANDEMIC
Episode description
Business as Unusual is a Podcast that inspires clarity and confidence by exploring innovation, creativity and entrepreneurship during a global pandemic.
How do you launch a car AND relaunch a global brand in 125 markets amidst a pandemic?!? Nissan Motor Corporation recently launched a new, fully electric SUV crossover named, Ariya. Being a huge fan of the brand, it immediately caught my attention, but what also caught my attention was the amount of personal stories that many Nissan employees were sharing about Ariya - wayyyy more than the usual corporate pride that MNC employees display. Turns out there’s an incredible story behind the launch of Ariya because it’s not just a car. This episode of Business as Unusual reveals incredible lesson in business strategy, innovation and creativity and a great case study on what is possible if we reimagine the way business could be done. Enjoy Entrepreneurs! 🙏🍀
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