Welcome back to Building Billions. Let's talk about the success elevator. Now, I know there's a bunch of quotes about there's no elevator to success. There's only stairs like stupid shit like that. That's not what we're talking about today. I heard this from a guy who recently sold his business for $2.2 billion and is unbelievably successful and has created this success
in all of the right ways through hard work. His story is unbelievable, but this particular part of the story at this particular thing that he does and thinks about as it relates to success, really has given me a framework for even some of the challenges that I'm working through with our team right now. And I just wanted to share this because it was mind blowing to me, and I would assume it would help you as well. So he describes life as an elevator. And if you
think about the elevator to success. Everybody can go all the way to the top. There's nobody taking you out of the elevator. There's no cap on this elevator. But as the elevator goes up. People decide to get off. There's something interesting on floor four, and they choose to get out of the elevator. And when you see other people getting off at floor four, you might think, oh, well, that's the floor that I should be getting off at two. And so you convince yourself to get off of the
elevator to success and hang out at floor four. Meanwhile, you have no idea that the penthouse is waiting for you up on floor 50 and the view is spectacular. The furniture is stunning. There's people who want to help you in and are going to help you do the
things that you don't like to do in life. Well, floor four seemed like a great idea because everybody was getting off on it and you didn't have to stay in this uncomfortable elevator because let's just be honest, most elevators that you get into, it's not like you're having a bunch of fun in the elevator. You're thinking, oh, shoot, is this thing going to stop moving at some point? Am I going to get trapped? Then you start to
feel like it's a little hot and stuffy. It's likely that your phone is not working in the elevator so you're not entertained. You're standing next to strangers that you don't know, and most people just don't even engage with other people in an elevator. Spending time in an elevator is not most people's ideal scene, but if you continue to stay on this elevator to success and you went to floor ten and 11 and 12 and 13 and you watch people get off because you think because they
think that that's what's available to them. They're like, I'm good with for 12 floors. 12 is amazing and that's okay for them. But if you know that you want something more than floor 12 and you have this inkling that, like, man, I think there's a penthouse here and what would that look like? And I think I deserve to live in a penthouse because if somebody else does, why can't I do what it takes? And why can't I stay in
this elevator? And so you watch people get off this elevator, and these people are likely friends of yours, family members of yours. And it's going to be very tempting to just follow them and to do what they're doing, all because they're comfortable at a different level than you're comfortable.
And so this analogy has just like, first of all, it's given such a good visual to me of what success really looks like, because you you start to think that maybe everybody else around you is doing the right thing and that you're crazy for going after your goals. I was actually just talking to a woman yesterday at the nine figure boardroom event that we just wrapped up. That was fricking fantastic. You should go to the next one. Uh, it was unbelievable. It was one of the best audiences
we've ever had. Every client I met was just amazing. And we brought in people who have created nine figure businesses. So over 100 million in revenue, many of them over a billion in net worth. And they were just sharing what they've learned, what they've done. The event is amazing. You can go to avengers.com/boardroom to come to the next one. We're having one coming up here and just a little while. So definitely be on the lookout for that. You would
not want to miss it because it was honestly life changing. Uh, but I was talking to this woman just yesterday afternoon, and she was telling me that they've her and her husband have been successful and they've done a lot of great things and created a lot of wealth. But they're at this phase in their life where most people are telling them to slow down and tell them that they have enough. And why continue to work? They should be comfortable and happy and and do these fun things. And
there's nothing wrong with doing fun things. There's nothing wrong with going to charity events or taking trips and enjoying moments of your life. But I really do believe that people who have the potential to go to floor 50, like why get off at floor 12 if you know that floor 50 is what's waiting for you and this elevator to success? Like they're just there. They're influenced by the people who are at floor 12. And she said,
it's so refreshing. She started crying. She's like, it's so refreshing to be around people who understand and are supportive of my desire to go to floor 50. It's not exactly how she said it. She wasn't using the elevator success or the success. The success elevator is where she wanted to go. But just this understanding in life that it's okay that other people are getting off the floor 12 because that's what their expectation of life is. But if you do have this higher expectation, you don't have
to apologize for it. You don't have to be influenced by other people who have made that choice. You can keep going, and there are other people who are making the choice to go to that next level, but there's fewer of them. There's more people who are at floor 12 and for 15 or for five and they're like, I'm good. I love it here. This condo is amazing. Because they don't have the desire or interest in going
to floor 50. But if you have the desire, have the belief that you want to go there and that that's available to you and it's exciting and what you want in this lifetime, don't let people who are getting off at 412 convince you that you have the same goals and desires that they do. You. Don't you want something different for your life? And that's okay. It is
more than okay. It's actually a wonderful thing. And the more you spend time with people who are comfortable getting off at 412, the more you might think that you don't really need to do what it takes to stay in the elevator and to be uncomfortable, and to have less people, and to maybe be lonely and to put sacrifices and time in like it's going to be harder the more you spend time with those people or you're going to succumb. And I never want you to succumb.
I know you don't want to succumb. So this elevator to success, my challenge for you today is what are you shooting for? What floor do you think you deserve? Are you a floor 12 person? You think? In floor 30 is what's available to you? Are you all in and thinking, man 450 is where I'm supposed to be. I'm not going to let anybody stop me from getting there. Well, if you're a floor 50 person, I'm with you, I support you. And even if you're a floor 12 person. Okay.
That's cool. That's what you want. You're looking for something different in life, and there's no need to be judgmental. I have no bias for somebody who chooses to get off at 12th floor or floor 12. But if you know that you are not a floor 12 person and you're a floor 50 person, but you're getting off the floor 12, that's where. We got a talk and. Don't be reasonable. That's my motto for 2024. Do not be reasonable. It's easy to be reasonable. It's popular to be reasonable.
It just kind of happens. You just get influenced by other people. No one's really rooting for you, supporting you, telling you that you are capable of doing something different and quite honestly demanding that you do create something different than. What you're currently producing, what you're currently expecting out of your life. But I'm here to tell you don't get off the floor 12. No matter how uncomfortable, how hot, how sweaty, how just difficult. Riding that elevator and staying
on your course is. You owe it to yourself to stay on that course. If you enjoyed this episode of Building Billions, it would mean. The world to me. If you share. Whether that's on Instagram, maybe it's on TikTok. Hit me with a LinkedIn share. I will repost you if you tag me and again, appreciate you listening to the show, sharing the show. That is how the show has grown and will continue to grow. I appreciate you.
See you next time.
