Welcome back to Building Billions. This is a weird one for me. I'm just going to be honest with you. I was very uncertain. And to be honest, I didn't even know that this video was going to be released to everybody on the interwebs. It is a speech that I gave. It was a first time speech that I gave never before shared content and stories for this event that I got invited to speak at, from the one and only Elena Cardone. She does once a year a ten lady speech or a ten x ladies event, and
I did a speech that was different. She asked me for some specific stories on things that she knows about me personally, and I decided to say yes and share that. And now it shared with the world. So this particular speech is less about business and more about how to become the person that you want to become. And it's taken a lot for me to get to where I am.
And I know most people don't believe that because all they see is how glitzy everything is and how successful the businesses are, and they don't really hear about the failures, the insecurities, and all of the real life hard situations that have come in order to actually have the success that I have today. And I share a little bit more of that story, I share a little bit more
of those insights in this particular speech. This originated from YouTube. Again, I did not know that my team was just like publishing this to the world, but I'm glad that they have because it got a remarkable response on YouTube. If you're not already on my YouTube channel and you're not subscribed, you should do that. The link is in the description for this episode and enjoy this ten lady speech.
I have a really important message that I want to share with you guys today. And this important message is we want you. Up on this stage. We've heard so many incredible stories from women who are kicking ass in their fields, and we're going to hear more. But we've heard so many incredible stories over the last day and a half, and what we've all been talking about this entire time. Back behind buying the stage, the conversations that go on is, what do we have to do in
order to get you guys? Not accepting anything besides greatness in your lives. How do we get you to take the exact same tools and resources and steps and hard decisions, and make the sacrifices that you have to make in order to demand greatness of yourself, and in order to be able to be in a position to say, wow, look at all these things that I've done, look at all of these ways that I'm able to impact my community. How do you guys want to make an impact on
the world? Right? You come to an event like this because you want to make an impact on the world. And I want to be honest with you guys, when when I first showed up to a ten x event, I sat in the audience and this entire time I was sitting in the audience, I had this pit in my stomach because I recognize I wanted to be best friends with every single person that was on the stage. Is there anybody up on the stage who you do
not want to be like buds with? You want to get like maybe a cocktail with them, go to happy hour. Like really be friends with these people. But what I had to sit with and what I had to really realize, was I had not become the person yet that they could be friends with. I even, weirdly enough, sent Elena Cardona a DM, a direct message on the Instagram. Back when I had like 600 followers. I sent her a message before I met her. This was back in 2018.
I sent you a direct message as a complete stranger and I said, one day we are going to be friends. I'm going to become the person that you would be friends with, because I recognize that I was not that person yet. And when she actually ended up following me, like a year later, I deleted the DM so she never saw it. You know how you can do that? Did you know you can delete DMs? Thank the Lord you can delete DMs. But the reality is, back five
years ago, before we started Carnal Ventures. I'm gonna get to my slides here. I have some pictures to show you guys before we start in Cartoon Ventures. If I can get my picture. This is one of the most important pictures that I've ever taken in my entire life. It's a picture that was a turning point. It was a pivot point for me. That's not the picture. That's the picture. This is a picture of Atlanta, GA down
and I at Growth Con in 2019. This is the moment that my life changed because I was finally in proximity. She still didn't know. It was like taking a picture. She's still a know who I was and it's not like we had this major, profound conversation. They're like. We smiled and there's like a line of 25 other people. But it was that moment where I was finally in proximity to this person that I wanted to be like. And the crazy thing about mentors, I don't know, have
you guys ever met your mentors before? We ever, like, in person, met somebody besides the cartoons? I'm putting them out of this camp besides them, and you meet them and they're just not they're not the person that you thought that they were going to be, you know? Have you ever. Has that ever happened to you? You think somebody is going to be great. You follow them on social media. You watch the YouTube videos, and then you have this interaction. Or maybe you hear about an interaction
that somebody else had and it lets you down. I've spent the last five years working alongside Grant and Elena and this family that they have, these children that they have, and I am more bodden and more like, how do I get a better mindset? How do I get more dynamic relationships? How do I how do I expand and design my life like I am still to this day, taking copious pages of notes because they're still evolving? Like there's ever this point where they stop evolving, they're continuing
to grow. And so for me, in 2018, I was not the person that I am today. Elena just wrote some really cool stats, some really cool things that we've been up to for the past five years. This is how Cado Ventures started. There was three of us. My husband, he was £40 heavier in this photo than he is today. He is looking great today because he started using this thing called ten x health that you guys heard of
ten x 12. So this picture was at the birthplace of ten or I'm sorry, at of Cartoon Adventures, there was this ten x here at this event, and we launched Cardinal Ventures here at the J.W. Marriott in 2019. And this girl that is standing next to my husband, me, I had very little confidence in myself. We're starting this business. But I was I'm I'm not the person I was not the person then that I am today. And now this is actually just a fraction of our team. So
it started with three. You have over 200 team members. With over 200 team members. And these are just a few of the stats like I can go on and
on about the staff. These are all the things that people see and hear about when when I come up on stage and I talk to you about owning a business and how you scale through people and, and 200 employees, and we have hosted 350 live events, and we have all of these businesses under management with our services who are winning with us, who are having success with us. But people see this person and they see all the stuff and they don't actually understand that. Back then when
this photo was taken, I was not this person. I had no idea how to become the person that I am today and what I was looking for when I showed up at a very similar event to this event. This ten ladies event where I showed up looking for were these four things. I recognized that I did not have a real purpose. How many of you guys sometimes, like Elena, talks about her purpose and you're like, I
don't know exactly what my purpose is. I feel like I'm floating around this universe and I'm not really sure what my purpose is. Anybody felt like that? Anyone want to cop to that? Am I the only one who's, like, just didn't get birthed out of the womb and be like, I am fighting for this for the rest of my life? No one else felt that. That felt like that. I'm gonna change my life. Can you guys hear me better now? Oh my gosh, why didn't you tell me? That was
real covert. They sent me a message on the TV screen. Okay, you can hear me now. You're supposed to say good. Remember that commercial? Can you hear me now? Okay, perfect. So at this growth con, I recognize I did not have a real purpose. I watched Elena on these YouTube videos because we were not homies at the time. Because she wouldn't hang out with somebody like me. If you're honest with yourself, you might not be in a position to be able to hang out with the people that
you want to be mentored by. You're not there. You haven't done the things. And part of that was I did not have a real purpose. I had no clarity around what my purpose is. Second thing was, I actually didn't have earned confidence. I had a lot of fake confidence. Fake confidence? Sounds like you like, figure it out. You. You show up to the events you like, throw your shoulders back. I'm sure some of you guys prepped yourself for this event. This was like my go to. I'm like,
I'm gonna throw my shoulders back. I'm a stand up real tall. I'm going to smile and I'm going to ask great questions. That's that's all I knew how to do. I didn't have earned confidence. I hadn't done something where I had earned this right, to walk into a room and knew and have strength and power with my confidence. I had no idea what I was doing. I was just like, figuring it out. The next piece was I had no support of friends I didn't really recognize. I
didn't have support of friends at that time. But my husband proposed to me and I had this really cool party, and I recognized that I didn't have any of the people at my party that I wanted to have be their beer throwing party. We were like, man, this would have been a great party, but I'm the only person at this party that I like. Everything in the party like that. That was me. I'll show you that in just a second. And then financial security. I was entirely
financially dependent upon my husband. Which is not a bad thing. Not a bad thing. But I was insecure about being financially dependent on my husband. My husband is a very powerful, successful, financially strong person, and I did not have that confidence and I did not have that strength. And so I showed up at this growth con like. I see this woman on the stage and she almost didn't seem real to me. Anybody feel like. Like, how can I become like Elena Cardon? I every time she still still to
this day I watch her. I'm like, how do I become more like you? I'm serious. I get to walk next to her often and I'm like, you are so amazing, and I want to be more like that. And when you're around somebody like that, every single one of you in this room. I know you feel the same way that I felt when I walked into their presence. When I walked into this family's life. I'm like, I want to be ten x she. You make me believe that I can be ten x. But at the time I
was nothing like ten x. I had no friends. I didn't have confidence, I felt financially dependent upon. My husband was very insecure about it. And I want to just tell you a quick story about my friends. So when I had the most incredible moment of a woman's life, supposedly this is what the movies tell you. The proposal. Isn't that supposed to be, like, the greatest moment of your life? You get engaged and you're supposed to just ride off into the sunset, and everyone's so happy for you. Everyone.
Everyone's so happy for you when you get engaged. And it's just life is supposed to be blissful. That was not how my engagement works. No one told. No one gave me the memo that that wasn't how my engagement worked. I love my husband. My husband just kind of jacked up our engagement. I'm sorry. Like, he's he's in the room. I won't harp on him too much, but it's the one night we have a we have an agreement in
our relationship. The one night that we have gone to bed mad at each other was the night of his proposal. The one night we've never, never since have we gone to bed. Managed other. We've been together for ten years now, which is pretty incredible. Pretty incredible. But because he jacked up the engagement, I was like, this can't be how it happens. So I'm going to throw a birthday party for the two of us. This was my idea. I
was like, this is great. I'm going to throw a birthday party and we're going to surprise all of our friends and family and tell them that we got engaged. And then I can make the party beautiful. And there's this picture I'm going to show you. There's this, like this video that'll just kind of made me play. It was the perfect part. Like it had the white flowers.
Like that. Oh, there's the lights. If you're watching this video on social media, it's like, oh, they had this nice proposal and they threw this party and it was so wonderful. It was nothing like the wonderfulness that you see. Oh, there we are. You know, we're so happy with all these people around us. And both of us went to
bed that night. And besides our family, who's sitting there next to us, there is not one person that was at that table that was rooting for Brandon and I, that was actually saying, I support the two of you. We want you to be successful. We will help you and just like, cheer you on. We had people who. Just weren't for us. Do you have people in your life who just aren't for you? And in those big moments,
those are actually the moments that you recognize it. So here we are, you know, like we're by ourselves there. That was a real happy moment. I love that moment with him. And, you know, my parents made these speeches. But we can go on to the next slide. The point is, I didn't even know that. I didn't have people around me who supported me until I got engaged. I didn't I didn't know until I had this party and really had to look at the people in my life.
I had no idea. And then being around Elena, this is Elena's definition of success or I'm sorry, definition of support. Actively interested in the success of. In your best moments, in your moment today, when you make the decision to move forward and spend time with Alena, having her help you build your blueprints. Do you have people in your life who are like you? Go girl like you go get yours. You've been struggling, you've been having difficult times.
You haven't been able to figure it out. You made this decision. We're proud of you. We're here for you. We're rooting for you. If you have people like that in your life, you don't actually have friends, which is hard because as women were told that we should have friends that we should go to lunch with. And you should tell your friends all of the problems that you have in your life. And there's this really warped idea
of friendship. And to be honest with you, when Elena first started talking about the definition of support somebody that is actively interested in your success, I was like, but I won't have any friends then. And I want friends like that. That can't be the definition, because I want friends and I don't have those people, but I want what society tells us that we're supposed to have, which is people. We just talk shit about other people, too,
and gossip. Right? Right. That's that's Real Housewives, Keeping Up With the Kardashians. All of the stuff shows us that, well, no, Ellen is like, hold, hold the phone definition of friend active interest in the success of. And so as I became closer to Elena and really looking at how she was spending her life, people in her life that are her friends are supporting her and are interested in actively
supporting her and rooting for her. So as I started to get my head around this friend thing, I recognized, okay, I don't have a purpose and I need to figure out this purpose thing. And I love this photo of my husband and I because this is like, this was my purpose. Anybody ever had that experience? I feel like you guys just know by me saying that, like, this was my purpose, this man, this relationship. It was my purpose and I love my husband. But my husband can't
be my purpose. I can't put that on him. Why is that fair to put on him? And at the time, I wasn't even interested in marrying him. We were engaged. But it's so weird. It sounds ridiculous. We were engaged, but when Elena asked me, so when are you guys going to get married? I was like, oh no, we're not planning on getting married. We're just engaged.
Dead serious.
This was this was four years ago and we were on the very first ten ladies call and Adrienne where is Adrienne. Adrienne. We pulled her up talking about her wedding dress design business. And Alena pointed to me and said, so when are you going to get married? And then after this call, the first lady's call ever afterwards, she's like, you can't not get married to your fiance. Do you realize how confusing that is? Are you in or are you out? Are you in or you out? And that's
what I didn't have in my life. See, I had all these rolls of things that Natalie was at the time. I wasn't a wife. I was a fiance, but I wasn't really owning. I'm a fiancé. What does it mean to be a great fiancé? What does it mean to be a great stepmom? I'm now the stepmom of three amazing, beautiful daughters of my husband. What does that actually mean? How do I own being a step? President. There's been no shortage of conversations. Marlene is like, hang on, what
are you of Cartoon Ventures? What are you of ten itself? You are the president. What does a president do? Like I had somebody that was in my corner as I've been working out my own confidence, my own self esteem to remind me like. What is my role? How are you guys are so clear on what your role is in your life and every relationship. I think most people
don't really know. I honestly like I talked to, I've talked to many of you over the last couple of days, and we're told about a lot of roles, and we're told that we have a lot of hats and we try to figure it all out. But like, if you knew what your actual role is as a daughter, as a friend, as a spouse, as a stepmom, all of these things that we have. And you could feel good about owning that hat and owning that responsibility in your life.
You wouldn't feel like you're out of balance all the time. Like this idea, we get people in our organization who are looking to come to our organization for this thing called work life balance. Because I nice. Like oh my gosh we like what is the what are we talking about work life balance. If you really got clear me and my role as a wife, my role as a mom, my role is these things you'd be able to then say, okay,
where am I not doing great in my role? And instead of being emotional about it, instead of being like, oh, roll with me, the world is coming at me. All this stuff is so difficult to be like, okay, I need to make this tweak in this one area because it's my role and I need to be this role. And so as I've gotten more clear on my roles, this next piece was like, okay, I'm a president, I'm a stepmom, I'm a wife, I'm a sister, I'm a friend.
And I and I started to get my life sorted out with the roles that Natalie Workman at the time had to be responsible for. But I still didn't have this thing called earned confidence that I was looking for. Now, today I've interviewed, recruited, and tired hundreds. While at this point it's thousands of people and there's a lot of success in stats that I've been able to focus on. But at the time, I didn't understand what confidence was and where people got confidence. I thought that it was
just this thing that everybody faked. You don't have to feel like you're constantly faking confidence. I didn't know that. And so stats. Do you guys measure things in your life? Like measuring stats for your life. Stats matter in your life. What are your stats? It's a hard thing to look at sometimes. What are your stats in your business? What are your stats with your friends? What are your stats and your health? What are your stats in the group
dynamics that you have? Are things growing? Are they staying the same or are they declining? Alena talked about ups and downs yesterday. Right. So if you were graphing things like what are you choosing to take on as a stats for yourself? This is what she taught me. She's like, Natalie, of course you're not confident you don't have stats in anything yet. You think that was like a really comfortable thing? I was like, oh, wow, I'm really that was nice.
I loved hearing that. There is so great. You're right. I haven't proven that I'm good in anything yet, but I hadn't, I really hadn't. And no one is willing to have this conversation. These days, I'm just like, I'm here. I'm going to be the truth serum. People pay us a lot of money to not lie to them about what's wrong in their businesses. And I'm going to be honest with you, most people are not telling you that you haven't been focused on stats in your life, and
you want the confidence you want. You want to be up on the stage. You want to be friends with Elena. You want to be like this person and you believe that you can. And I'm here to tell you we believe that you can. But then this thing, like, we skirt the stats, what are you going to become great at? What is the thing that you are known for that you are going to become great at? If you say I'm going to be the best long. What does that mean to be the best mom? What are the stats
relative to being the best mom? What about wife? What are your stats as a wife? How are you taking responsibility for those things? Because once you figure out what you're going to get stats in for me, I needed to get stats in recruiting and that was the first thing in our business. I was like, I don't have stats yet. I'm going to get really great at hiring great people. Like, okay, how do you get great at
hiring great people? Do you do it by hoping that great people are going to want to work for you one day? No, you got to hire a lot of great people, but you have to first choose what is the stat I'm going to then become great at? Because I'm not going to be okay with not being great at the thing that I'm saying I have stats in before we met Grant and Elena. This is a little bit embarrassing to talk about, but this is a ten
x ladies conference. And like, I feel like I'm at this family dinner right now, so I'm going to say it anyway. Before I met Grant and Elena, I was so insecure about Brandon. My age difference. Brandon I have a 25 year age difference and I was so insecure and so worried and just I didn't feel confident because I thought people would always look at my husband and think, oh, like she's just like some, like, blonde gold digger. And then Elena totally reframed what it is to be a
gold digger. Have you guys heard her talk about, oh my gosh, I saw that's the that's the video. I fell in love with Elena Cardone when she talked about reframing. Like, yeah, I do dig for gold. And people being a gold digger is a beautiful thing. I dig for gold myself. I dig for gold in my relationships. I dig for gold in every single opportunity. Well, being a gold digger and my insecurity around this when I was first trying
to figure out the stats issue. I was just nervous that people were going to find out that, hey, maybe I'm not as smart as I think I am. What if I can't get stats in this area? What if I put all this hard work into trying to build something, and then it still gets attributed to my husband? Is that okay? Is that a reason to not go for it and not go after it just because no one sees the hard work? I mean, in my head it made sense. But no, of course not. It's not a
good reason. And so stats matter. Demanding greatness and then committing. First I had to commit to. I'm going to suck at recruiting for a little while. Do you know in your life the thing that you have to suck at right now? Are you really clear on what that thing is? It's like that thing that probably gives you the pit in your stomach, because you can't just be great at everything at first. So are you clear on what you're going to suck at for a minute, what you have
to commit to first to figure out the rest? What does it say come first? Who knows the saying where my great cartoon fans figure the rest out later you commit first, you commit to the stat, you commit to being great, and you just have to figure it out because you're unwilling to do anything. Besides that, I was going to tell you a really great story that I was, like, nervous to share with you. And then I forgot what the story was. Our age difference. It'll come back to me.
It'll come back to me. I have a couple of other good stories coming. So financial security. Financial security. My husband sold a business for $155 million. My husband has a lot of money. Natalie, when she was unwilling to marry, said husbands, who was fiancee was like, you have this money, but I don't have this money. That was a real thing for me. Like, I need to make my own money. That is your money. I'm going to stay a fiancee. Your money is not my money. So I had this
group of people for a second in my life. And all of these people were very wealthy. These women were very wealthy. And we went shopping one day. And they thought I was wealthy, but I was not wealthy. But I didn't want them to know that I wasn't wealthy. But it was like this whole messed up thing in my head, right? Because. Like I could. I could have married him, and I didn't want to marry him because I wanted to make my money. But I wasn't wealthy, but I wanted them, so I all sorts of twisted.
And we went shopping. And all of them are buying these clothes and they're shopping in the side of the department store I didn't even know existed. And they're like, Natalie, you have to try on these leather pants. Like, oh, of course I'll try on the leather pants. And what do women do in dressing rooms? Do they let you just, like, try on the pants and then not see them? No. You have to, like, show your women friends the pants and like, I'm new to this whole like, women friend
thing because it didn't make sense to me. And these were a new group of people. And I was like, okay, we'll just like, show the pants. And of course, what do women do when you are wearing the pants in the dressing room? What was it? What is it? What do we do? You have to buy them. Oh. They're perfect. Oh, they look so good on you. You'll wear them so many times. There was never a woman who's like that looks horrible on you. Don't buy it. This never happens.
So I didn't even. There was no way I was buying these pants. I was going to come up with every reason why not to buy these pants. I go in the dressing room to look at the price of the pants, but I was already like, I'm not buying the pants. The pants were $800. $800 buys $800 pants. At the time, I was making like $70,000 a year.
$800 pants was like, mind blowing to me. So as I was in the dressing room by myself, like listening to them like, drink champagne and do like what people do when they have a lot of money and they shop, which I was not familiar with. They like drink. They feed you alcohol so that you buy more. Right. And then women actually end up buying more because they drank alcohol. So. Cocktail reception. The cocktail reception. It's amazing you get to network on the hype. You up on the hype up.
You should join the Empire elites. Done. Let's toast on it over a cocktail. And so I'm sitting there in this dressing room and I see that these pants are $800. And I decide, okay, I'm going to buy them. But then tomorrow. I'm just going to return them. Like, haven't you? I cannot be the only person that's done this. I'm just going to return the pig like I cannot afford $800 pants. That is ridiculous. And I didn't have the strength at the time to know. Just Natalie, just say no.
I was 24 years old, 25 years old. So I go and buy the pants. And then I tell Brannon, when I get home, I'm like, oh my gosh, I bought these pants. They were $800. I mean, they look really cute, but I'm not keeping them. And he was like, okay, whatever. Like he didn't even didn't even matter to him. Go to the store the next day. Because they were leather pants. They wouldn't let me return the peanuts. I was stuck with these $800 pants. And you. I cried like I bawled.
I was like, I cannot afford. And Brandon's like, I can't tell Brandon this how ridiculous my life was five years ago. Guys. Like, I'm not even kidding. I can't tell this person that I've been in a relationship with for five years that I'm so financially stressed out because he has a lot of money. I don't have a lot of money, right? I don't want to marry him because that would be weird. Like, why would we do that? Because I don't like I don't want people to think
that his money is my. It was just so I was so turned around and they're in crying about these stupid leather pants because I had such bad financial data. I had such bad financial data. So I'm trying to figure this thing out on my own. I'm not willing to let my fiance, who should have been my husband, help me. But I wasn't doing the things that I needed to be doing to increase my financial status. So I was just stuck and I was petrified. And I was scared to spend money and I wouldn't spend money.
He could spend money on me as a gift. That was fine, but I was not going to spend my own money. And then getting around Grant and Elena. Change my whole life because they're like, okay, hang on a second. Create targets. What are targets? But let's not talk about what we don't have. Let's talk about what is the target. And then this thing changed my life. This. This is part of the blueprint. This is just like a fraction
of this blueprint. This thing changed my life. If I need to take responsibility, I'm going to sit down with Brandon. And instead of just assuming that he's going to handle stuff in our life, I'm going to say, okay, this is what we're spending. Spending. And this is like all of the items that we're spending money on. So at the time we were spending money on like just stupid stuff, clothes or spending money on food. We're spending money on, not rent. We owned a house mortgage.
More.
Or to your.
Thank you, my ladies. And then this was the eminence and we like with list like okay what are we spending. As we started to take more responsibility. What are we spending a month on all of these things. And from Gary and Elena, I don't even know what this number was. This number was, like, ridiculous. Ridiculous. That it isn't. This number was ridiculous. You can't hear me. I'll keep talking in the mic. I won't turn, so I'll talk like this.
And what they taught us was like, hey, instead of thinking, I'm going to stop, I'm going to spend less money. I'm not going to buy $800 pants. I'm going to conserve. I'm going to restrict. I'm going to feel self-conscious. They're like, wait a second, hold the freaking phone. How do you technics this? Don't restrict the target guys. Don't think I need to conserve money. Don't think I can't have the freaking leather pants. You can have the leather pants. You
can have the home that you want. You can spend money. People are telling you you shouldn't spend money going out to eat. You should not have date nights that cost so much money. Let's look at affordable date night options. Screw that. Make your date nights freaking amazing. Figure out the top line then. Because my first reaction when I thought I need to take responsibility was, let's stop spending money on all of these things. Oh, I'm going to
be like fiscally responsible. And if you guys play this role in your house, you're the person that's like, we're not going to spend any money on anything. We're going to look at everything clothes, food, mortgage, everything that you're you're working with. And you're like, okay, this is where I can stop spending and I can get more skimpy here. And let's just let's just cut things. Well, somebody needs to be the influence in your life, and it might
not be the person that you're sleeping with. It might not be the person that your friends with. It might not be the people in your life that you have right now who are sitting there telling you, stop the freaking madness. Focus on the right thing. You have the wrong target. Because that's the other thing that I learned with this financial security piece I had. I didn't have
mentors who knew what they were talking about. Now, Brandon had a lot of money, but as soon as Brandon got this money, we started spending time with people who weren't pushing. And this is why Brandon and I picked up our entire lives five years ago to become closer in proximity to Grant and Elena Cardon. We moved away from the Pacific Northwest. We bought a condo here in Miami. We we just ditched our previous life, our friends, our identities, all the things that we thought we were doing pretty
well compared to the average person. But we still recognize that there was levels and there was this gap, and we didn't have it all figured out, and we needed to be around people who were not only saying, hey, I have this figured out for myself. Look at how great I am. We've all seen those people before. They just like they sit in their ivory tower and and they just flaunt all of the great things that they
do with their life and flaunt all their friends. But they're not telling you how to get there or they're not helping you get there. And so when, when we started to look at where we were spending money, my first guidance was, okay, we're going to cut money. And then we started spending time around Allen, who was saying, wait a second, why are you thinking of conservation? Let's think of expansion. What do you have to do in order to have the life that you want? Well, we
weren't really clear on the life that we wanted. How many of you guys feel like you're totally clear, crystal clear on the life that you want? A hateful. How many of you think that in order to become great at something, you probably got to get clear on what it is that you want to be great at? Like we all sit there and I was sitting there in this growth on that picture with Alan, and I was sitting there like, I know I am supposed to be
somebody someday. I know I'm supposed to be great. I know I have these things in me, and I had nobody in my life that was actually able to put the path in front of me and say, this is what you need to do. These are the steps that you need to take. And so what started as well I want to get confidence actually turned into what I now understand as mindsets. Like, what is the right mindset to get you to where you want to go? What's the right mindset? If you don't have if you're not
where you're at, I'm sorry. If you're where you're at right now and you're not where you want to go, do you think that it's possible that you have the wrong mindset? Even if you think you might have the right mindset, you're like, no, I'm pretty smart. Elena said, you know, I went to London School of Economics. I'm pretty smart, but hang on, I haven't actually done things that I want to do. I'm not. I'm not doing the things I don't have the life that I want yet. Like,
that is a hard pill to swallow. And I'm gonna let you sit there and swallow it, because what we can't afford to do is let you think that you're just doing fine. Because you didn't come here for us to tell you. Oh, you're doing a great job, sweetheart. We don't need more people telling us we're doing a great job. You need people that are going to kick you in the ass and say, hey, you're not doing so great. You're not doing so great stuff that I needed people in my life who were telling me, you're
not doing so great. And they still, I at one point think like, we're going to just like, Brian and I have schemes and we have these ideas of like, oh, we're going to do this and we're going to impress and surprise Grant. And later we do this great thing and they're like, yeah, but there's this next thing still because they're continuing to develop themselves. Like this game never stops. And so with needing mentors, who knew? My next. My next reality check was okay if I know that I
need mentors. If I know that I don't have the life that I want. What does my Empire mindset look like? If I'm going to be really honest with myself, what in my mindset needs to change? How am I going to get in proximity? The offer that she has put together for you guys. I'm telling you when I say that this is ridiculous. This is this is one x ridiculous compared to the ten ridiculousness of the offer that's
been put together. Because think about this. You have four different masterminds, four different events, one just specifically on mindset. Imagine your life. With the people in your life on the same page of where you want to go. Just that alone. If you can get your spouse, your kids, your business partners, your friends, if you all of a sudden had the data to allow you to get there. What is that worth to you? What is it worth to you to get people on the same page as you?
It actually is priceless. Ryan and I did not used to be on the same page. I wanted to be this fiance forever. I wanted to like, literally live in fiance land for the next 40 years of our lives. I had commitment issues. I really did for no reason outside of Atlanta being like, what are you doing? It's all she had to say. What are you doing? What are you doing? So what is it worth to get people on the same page in your life? How much does that cost you? A costume, potentially your dreams, your
goals and dreams and what we like to say. A Cardinal Ventures is your mission and your vision. Determine where your business is going well, your mission and your vision. Determine where your business is going and also determines where your life is going. But if you have people in your life who aren't helping you get to that mission and vision, how the hell are you going to get there?
And sometimes the people in your life are not going to be supportive of the decisions that you make in order to get yourself the confidence, get yourself like the sea legs, to take a stand, to do something different. Like when I first introduced Brandon to grants. He was not interested. He was like this dude on an airplane with his private jet. We were so offended by the private jet thing. I don't know why you were so offended by the private jet thing. It's just, like, irked
my husband. His hat was sideways. Anger. Do you want it? I know you want to come up on stage. Can you at least do that? Just give them. Give them a little. Okay, so what was the. This is the river. Brilliant bond. You know. What's the matter with this guy? That's the Brandon Dawson impression of Grant Cardone. But I'm serious. I'm like, I had to fight like. Legitimate argument. It sounds so crazy today, and I know it's hard to even picture this because it's it's not where we are
five years later. But when I first put Grant Cardone in front of him, he was mad at me. He was like, frustrated with me. Like, why do you think that we need somebody else to help us get to where we want to go? We're going to we need to go where we're going to go, and we're going to figure this out. And I have all these plans, and I knew it was like, we're missing something in our lives. We're entirely missing something in our lives. We do not have people around us who support us. I
do not have confidence. We're just floundering around. And so sometimes as women in our relationships, we're the ones who have to say, wait a second, this what I'm doing right now is no longer working for me. It's no longer working for me. And I need some new influence. I need somebody else who's going to help me get the tools in order for me to show up in a different way. And when you show up in a different way in your relationship, doesn't the relationship change? Does
a relationship ever say the same when you change? Never. It always changes. And you're like, it was that easy all along. All of a sudden it seems like it was so easy. But I'm just. I'm telling you guys, you're ability to change your life is based off of the decision to get close to people that you know
how what you want, and you're not too proud. You're not too egotistical to invalidate yourself, to know that that's the right decision for you to actually become closer and to get in proximity with the people that can help you. And so I would love to bring up an amazing person to share a little bit about how the Empire Leap program has entirely transformed her. My friend Mary, would you please come up, guys, give Mary a ten. Welcome to carry on marriage and go. Keep it coming. Keep
it coming. She's next. What's next? Hey, ladies. This is a wild that.
I'm up here.
Hi. She's so amazing. So tell us about why you made the decision to invest in the Empire Elite Mastermind program.
Yeah, absolutely. So I got to a place in my business where I knew that I wanted to go further, but I couldn't go alone. And how big was your business? So we did $16 million.
$14, $16 million.
So before that, you guys, I built the business, I partner with investors, and I lost my business. So when we found Grant Cardone, we were my husband, found Grant Cardone boyfriend in. And we were literally on an airbed. I was on an airbed above my retail store rebuilding my life. And we were listening to Grant Cardone videos. Well, I leave it to my husband. My husband was listening to Grant Cardone videos and I was like, turn it off. Like, I just need to focus on paying my four employees
on Saturday. He's like, no, this is what we need to get to where we're going. And it hit me years later once I hit 2016 million in my business, I said, okay, what is the next level for me? And it started with me wanting to give back to my husband. So I booked Grant for a conference in Atlanta. It was the most money I've ever seen in my life. But seeing how he poured into that audience with a conference that I planned in 50 days, I didn't know
what I was doing. But to see how how he poured and how he cared really made me care about what they were doing. And so I showed up to ten ladies and I was so nervous, y'all. I literally, if I'm not like to speak at the room, I'm not there. I never had a mentor before, I never invested in myself. And I looked at the thinking and I was like, okay, you can be you can pay this, you can pay this. And I was like, babe, I was like, should I do this? Should I go diamond?
He was like, if you're going to go, you got to go to the top. Because if you don't pay, you don't pay attention. And so I booked that diamond.
And bring him in. If you pay. You know what? If you don't.
Pay, you don't pay.
Attention.
So I booked that diamond ticket. I've invested in the Empire Elite program, the mastermind, and it has changed my life. As a mom, as a wife, as a CEO. Literally you guys. When I joined tanks, I had 18 employees. We have 45 employees now. Natalie came to my building. Amazing. Like truly live in. If you're like me, right, a minority girl or anyone that feels counted out. If you feel like your dreams don't matter, if you feel like you're doing it alone. Like they didn't pay me, y'all,
I paid you. Okay, just sit right there. If you feel like your dreams don't matter. If you feel alone. If you feel like you want to be surrounded by like minded people, this is the community for you. And how was the same person? Like, when I came? I'm like, oh, they're trying to sell me. Oh, maybe, maybe, maybe. But it's you. When you're in that room and you're writing and you're writing down your dreams like I could cry.
Looking at my first mastermind mindset book about all the things that I said that would come true and now they're coming true. So listen, guys.
And how how big is your business now?
Yeah. So last year we did $20 million for that badass. I own a marketing agency. And we you know, one thing that I love about you guys is you actually help our businesses as well. Like you'll say, oh, do this or do that, like you guys. Seriously, if you're doubting if you are the person that's like me, where you're like, uh, is this for me? Is it do I have the confidence to actually go and implement the things?
If you simply write it out as Alana speaks over the next year into your life, I guarantee you a year later you will be a different person. And the room that you. I used to be sitting there and say, I want to be on this stage and look, I want to thank you. Amazing. I love you guys. Join. I'm telling you.
Thank you so much. Give him a round of applause. Round of applause. I would also like to find Mauricio.
Watching him. Where are you at, mortel?
Yes.
Yeah, yeah. Come on up. Give her a round of applause.
Keep. Guys. We're going to keep the ten round of applause going. Oh, Mike. Oh, yeah. They'll they'll help you right on up here. So good to see you. So tell us about your story over the last year with investing in the Empire Elite program.
Well, I'll back up.
I'll say like I'm a I'm a.
I'm a first generation American, so my parents told me, get good grades, go to school, go get a job in corporate. So I had all the wrong information and ten ladies was my first ten ladies was my first ten event. And I've never been in a room of such badass women.
So that's you guys.
And the other thing is, I've never been in a group of such a successful people that look like me too. Elena and Grant do such a good job of bringing such a diverse crowd. And so when I came to ten ladies, I was like, whatever they're selling, I'm buying.
Yeah. And was it scary for you to buy it?
Yes, yes. I've never spent so much money. Ever. Ever.
And what's been the result of that?
I've completely changed my mindset, and I knew the thing that I took away was empires are destroyed from within. And the person that I spent, you know, that was giving me the wrong information, not any fault to her was my mother. So the first thing that I did is I got to bring her in. So I brought her to a tennis event. I made her read the tennis rule, and I was like, you know, now you
can't tell me I'm working too hard. You can't tell me like I had to, I had to the information that I was getting, I had to bring that sauce in. So that was like the biggest change.
Amazing. What's happening in your business today?
Yeah, yeah. I mean everything that they give. And then I'll say to, like I said, I don't just I didn't just drink the Kool-Aid. I'm like swimming in it. Right back strokes. Um, so I became a I became
a licensee. It's a passion project of mine to get this information also to other people that look like me, that might not resonate with Grant and Elena, because when I first met Grant, I did it resonate with Grant, and it wasn't until later when I actually had a business that I was like, oh, now I need this, right? I read Be Obsessed or Be average way long before.
So I want to get this to other people that look like me, that don't maybe don't resonate with Grant and Elena, but that also need this information.
Amen, guys. Give her a round of applause.
That's it.
Yeah.
What I know from the last five years is Elena's unwillingness to compromise this offer for $14,000, to be able to bring your significant other and or your mom. Like, have you ever thought about how do I get my mom on the same page of this new growth, that I want this new me? That's that I am unwilling and unwavering in becoming and creating? This offer is allowing you to get the people in your life that you need. We're not saying like you shouldn't cut out your mom. No,
we want your mom on the journey. How can you change your mom's life? How do you change your spouse's? Like how do you become that person inside your environment that entirely transforms to allow for growth, prosperity, to flourish, to prosper? And what we know is we need you. We need each and every one of you to create the ten x community inside your circle of influence, because that is the only way that all of us become better. That is the only way that all of us become stronger.
That is the only way that we actually flourish and prosper is if people are bringing this to their homes, bringing this to quite literally with their spouses, with their with their families, with their friends, with the people inside your community so that we can make a change.
