Design for everyone - why inclusive design matters in business

Inclusive design is about more than accessibility. But how can organisations prove its value to make sure it doesn’t get prioritised out the design process? Raina Purba is joined by Charlotte Fereday, Business Design Director at Idean (part of Capgemini Invent), and Chris Owen, Capgemini Invent UK lead of Next Generation Financial Services. They discuss the challenges in practising inclusive design and why it’s only going to become more business-critical as consumer expectations and demographics change.