An Authentic Retail Experience with Big Data

How is innovation shaping the in-store retail experience, and data decisions taken by the CxOs of these organizations? What impact does Big Data Analytics have on retailers? How can brands use insights from customer data to provide an authentic retail experience? Should the emphasis be on omni-channel or digital channel strategy? Frank Wammes (twitter.com/fwammes), CTO- Continental Europe and Max Tau (twitter.com/max_tau), Consumer Products and Retail discuss these and many other pertinent questions in this episode.