In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms. We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original. How will you apply these insights to spark creativity in your marketing? T...
Aug 15, 2024•31 min
In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success. Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of bala...
Aug 08, 2024•8 min
In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to tu...
Aug 01, 2024•4 min
In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model. To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility. The takeaway? Manage risks by diversifying income and adopting flexib...
Jul 25, 2024•6 min
Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it. The takeaway? Stop delaying important tasks that will save you time and effort in the future. Full...
Jul 18, 2024•3 min
Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast. Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories. Tune in for a good laugh and a reminder to always double-check your kitchen tools! Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt...
Jul 11, 2024•3 min
In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success. We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning. How will you apply these insights to avoid pitfalls and enhance your entrepreneurial journey?
Jul 04, 2024•28 min
In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales. We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with creative content in your marketing efforts. How are you going to use these strategies in your marketing future?...
Jun 06, 2024•31 min
Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time. Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month...
May 28, 2024•7 min
Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business. So stop rehearsing your lines at your next networking event and make real relationships! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
May 21, 2024•6 min
Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples. Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures. The key takeaway from this Nugget? Communicate! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month...
May 14, 2024•9 min
In this episode, we dissect recent VIRAL marketing campaigns, from Specsavers' van stunt to subtle celebrity endorsements from David Beckham. We also discuss how AI programs, like Sora are allowing small-budget campaigns to challenge their high-budgeted competitors. Learn how brands leverage creativity to capture attention and gain valuable insights for your own business.
May 09, 2024•36 min
Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'. Have you noticed Dan doing this? Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month...
May 01, 2024•4 min
Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More...
Apr 16, 2024•6 min
In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities. We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns. The marketing space is constantly changing, and we're here to help you keep up! Try Adobe Express (pod sponsor)....
Apr 11, 2024•32 min
Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listeners to avoid comparing their entire lives to others' highlight reels. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
Apr 09, 2024•7 min
Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More...
Apr 02, 2024•5 min
Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Mar 26, 2024•7 min
Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today...
Mar 19, 2024•8 min
Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month...
Mar 14, 2024•4 min
Today's episode is filled with game-changing insights (we don't say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads. We also reveal strategies to multiply your profits, from leveraging undervalued attention to outsourcing expertise. Plus, learn the power of analysing data and an unbelievably effective strategy we've been testing to win more pitches! Try Adobe Express (pod sponsor)....
Mar 12, 2024•41 min•Ep. 167
Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today...
Mar 07, 2024•5 min
Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
Feb 29, 2024•5 min
Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
Feb 22, 2024•7 min
In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & how retention rate is the new engagement rate. If you want to pretend you know more about marketing than you actually do, this is the episode for you. Try Adobe Express (pod sponsor).
Feb 15, 2024•36 min
In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget
Feb 01, 2024•3 min
In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way. They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved. Dan and Lloyd emphasise the importance of not overlooking data and embraci...
Jan 18, 2024•33 min
In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer. We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conversation about alcohol and the limits we have set ourselves regarding drinking. Full episode: Having Breaks From Alcohol Can Change Your Life (An Hone...
Jan 11, 2024•4 min
In this Nugget, we explore the ' Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget
Jan 04, 2024•3 min
In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing). Try Adobe Express (pod sponsor)....
Dec 21, 2023•36 min
