Marketing goes beyond brand visibility, it’s about attracting your ideal clients. When they understand the true value of what you’re offering, it motivates them to take action. In this revealing coaching session, Melissa stresses the importance of positioning yourself as an authority and leading with value. She underscores how educating your audience is the key to gaining credibility. This one’s a must-listen. Topics discussed in this episode: small businesses entrepreneurs promotion promote you...
Mar 12, 2024•11 min•Season 2Ep. 195
When you’re running an online business you must grow your community before you can build your bank account. In today’s sizzling coaching session, Melissa is coming in hot with some tough love! Forget about your professional titles and multiple degrees; in the digital realm, it’s all about rolling up your sleeves and getting to work if you want to establish authority. This is a whole new ball game, and Melissa’s here to guide you through with some straight talk and actionable steps. Tune in! Topi...
Mar 07, 2024•11 min•Season 2Ep. 194
Identifying ready-to-buy customers involves taking a strategic approach. In today’s hot seat coaching episode, Melissa explores the ins and outs of generating, qualifying, and tracking leads. Your best customer could be right in front of you! You don’t want to miss this invaluable advice. Topics discussed in this episode: organic connections batching making connections network growth content marketing entrepreneurs small business efficiency quality checks engagement habits networking CEOs qualif...
Mar 05, 2024•24 min•Season 2Ep. 193
Don’t waste your precious time trying to find a needle in a haystack. When it comes to growing your ideal audience you’re going to miss a lot of golden opportunities if you can’t see what’s behind the curtain. In this episode Melissa explains how expanding your top of funnel will uncover unimagined possibilities. Join her in today’s hot seat to get the full scoop! Topics discussed in this episode: organic connections quality over quantity qualifying your leads content creation strategic connecti...
Feb 29, 2024•15 min•Season 2Ep. 192
You’re growing in followers but your engagement is dismal. What gives? In today’s hot seat coaching Melissa talks about understanding your audience better. It’s all about tailoring your engagement strategies to match their habits and preferences. She’ll discuss the importance of choosing the right power partners and knowing when it's time to let connections go. If your DMs are full of tumbleweeds, this is a conversation you’ll want to hear! Topics discussed in this episode: ideal client reaching...
Feb 27, 2024•11 min•Season 2Ep. 191
Racking up a million followers is great, but if they’re not connecting with what you’re putting out, it doesn’t really benefit you. Melissa gives her expert-driven advice as to how to get a more engaged audience. Today’s coaching hinges on simplicity. If you don’t know where you’re going wrong with your outreach, this one’s for you! Topics discussed in this episode: niching coaches and consultants content success target market authority building customer persona CEOs modern entrepreneur target a...
Feb 22, 2024•11 min•Season 2Ep. 190
Did you know that making launches profitable is a bit of a science? During today’s featured coaching session Melissa will shed light on effective strategies for boosting your conversion event, so that you nail your projected numbers. You don’t even have to be good at math! Business owners who stay on top of their data are the ones that get ahead. Be sure to catch this episode. Topics discussed in this episode: coaching conversion events running a business revenue goals launching marketing tips m...
Feb 20, 2024•14 min•Season 2Ep. 189
Things don’t have to be complicated. When it comes to naming your products, services and events, Melissa’s suggestion is to not overthink it. In today’s hot seat she emphasizes keeping things simple so your audience can easily recognize your name. Never underestimate the importance of brand recognition. Listen in! Topics discussed in this episode: umbrella brand mini-series talking live consistent and recognizable brand consistency talk show simplicity in branding continuity with messaging promo...
Feb 15, 2024•12 min•Season 2Ep. 188
Trying to sell steak to a vegetarian is going to get you nowhere fast, right? That’s because it’s almost impossible to get someone to buy what they don’t need or can’t afford. Melissa dishes out some kick-ass coaching in today’s episode. She talks about the importance of building a curated network by targeting the right audience. Melissa will convince you that serving and growing your community on a daily basis is as crucial as brushing your teeth. When it comes to marketing this may be the best...
Feb 13, 2024•19 min•Season 2Ep. 187
Creating consistent content is the best way to get in front of more eyes. In this informative hot seat, Melissa takes questions about building your impressions. Her spot on advice about putting yourself out there will leave you wanting more. Get pro tips on how to really grow on LinkedIn in today’s episode! Topics discussed in this episode: networking expanding contacts content consistency target market analytics and data engaging your audience going live connecting marketing modern entrepreneur...
Feb 08, 2024•9 min•Season 2Ep. 186
You can’t expect someone to ask you to marry them on the first date. The same goes for buying your product or service. Growing and establishing a relationship has to come first. This hot seat coaching session centers around making that sale. Melissa discloses her valuable knowledge on the importance of building authority, establishing trust and giving value before expecting anyone to invest. This episode is a great reminder that patience is a virtue. Listen in! Topics discussed in this episode: ...
Feb 06, 2024•9 min•Season 2Ep. 185
Becoming a brand new entrepreneur involves bringing a mix of tenacity and dedication to the table. In today’s quick coaching session, we’ll catch up with a client who’s just getting her feet wet in her new business. Melissa’s shares her insights about the value of taking imperfect action and embracing the learning process. Get the scoop on how to handle the inevitable wall-kicking and learning moments of startup challenges. Topics discussed in this episode: health and life coach customer avatar ...
Feb 01, 2024•14 min•Season 2Ep. 184
Kicking off the new year with an inspiring, strategic, and soul-soothing get-together is the best way to put rocket fuel into your goals. Get ready to seriously level up your business game. In this episode, Melissa shares all the good vibes from her January retreat and the awesome insights she gained. Melissa will give you the scoop on planning your own retreat, from who to invite to all the fun stuff you can do! With the right cheerleaders behind you, success is gonna be so much easier. You def...
Jan 30, 2024•22 min•Season 2Ep. 183
The older you get, the more lessons you learn. As you progress along your journey, it’s important to take the time to look back and understand where you are and why you’re there. Join Melissa in celebrating another year of her life in her special birthday episode. She’ll talk about how her business skyrocketed by 380% despite taking more time off for family and rejuvenation. Plus you’ll hear about her spiritual journey, learning to work smarter, practicing forgiveness, finding zen through medita...
Jan 26, 2024•28 min
The fortune is in the follow-up. The secret is how you do it. Want a whole lot of insight in a snap? In this hot-seat episode, Melissa shares her best tips on keeping tabs on your leads in a way that not only makes sense but saves you time. If your leads are falling through the cracks, this one’s for you! Topics discussed in this episode funnels CMRs lead tracker warm leads follow-ups decision cycles hot leads organization delegation scaling entrepreneurs business expert LinkedIn Submit your que...
Jan 25, 2024•10 min•Season 2Ep. 182
Making a conversion event click depends on a lot of factors but timing is what holds things all together. In this no-nonsense hot seat coaching session, Melissa spills the beans on launch timelines and how to sync them up to get the best results. Got something big brewing on the horizon? This gem is exactly what you need. Topics discussed in this episode: launch timeline conversion event launching launch dates marketing entrepreneurs launch success know your audience target audience launch timin...
Jan 23, 2024•7 min•Season 2Ep. 181
You’ve heard the saying your net worth is your network. And it’s not wrong. But are you limiting opportunities by being too narrow in your search? Join in on this rapid-fire hot seat as Melissa unveils her pearls of wisdom to guide you in the art of making strategic LinkedIn connections that have the power to transform your business. If building a network that truly delivers feels like an uphill battle, this one’s for you! Topics discussed in this episode: local businesses avatar network power p...
Jan 18, 2024•12 min•Season 2Ep. 180
If you’re hearing crickets after dropping your latest offer, you’re probably not nurturing your audience enough. People invest in who they trust. Would you give $5,000 to someone you met yesterday? Melissa drops some killer knowledge in this episode’s hot-seat coaching session. She’ll teach you how to motivate your customers to jump at the irresistible opportunities you have to offer and feel good about the plunge. Listen in and find out why building rapport is your best business strategy. Topic...
Jan 16, 2024•20 min•Season 2Ep. 179
So, you’ve taken a little tumble from the social media wagon. I get it. Life happens. Now, how do you bounce back and get people to sit up and notice? Melissa’s coming in hot with incredible tips on how to refocus on your marketing. She's diving into the nitty-gritty of engaging content, perfect post timing, leveraging AI, and the magic of newsletters. Imperfect action always wins the day. So listen in and find fresh motivation. Topics discussed in this episode: business coaching gold nuggets bu...
Jan 11, 2024•20 min•Season 2Ep. 178
It’s amazing to start off the new year with an exciting set of goals. But looking back is essential to making your intentions come true. Melissa expertly unveils a captivating review of the goals and objectives she meticulously crafted in 2023. She offers invaluable insights into how she manifested incredible achievements and the powerful strategies that propelled her success. This is the episode you need to start 2024 with a bang. Topics discussed in this episode: goal setting intentions and em...
Jan 09, 2024•16 min•Season 2Ep. 177
When you need to free up some time in your business, automation can be a game-changer. But you don’t want your business to come off all robotic. Sprinkling in that human touch is how you keep things real. In today’s hot seat coaching session, Melissa gives her valuable two cents on how you can save time while staying connected. If you’re feeling overwhelmed by the “high-touch” approach but still want to feel engaged with your audience, this one’s for you. Topics discussed in this episode: hot se...
Dec 28, 2023•14 min•Season 2Ep. 176
In this revamped episode, discover the top strategy to boost your sales. While this episode might be from 2022, Melissa’s tips and tricks still apply to your business strategies today. Melissa dives into the significance of content creation for your business. The focus is on generating valuable content that attracts clients, emphasizing authenticity in your communication and content delivery. If you've experienced past success but are currently facing challenges, Melissa advocates for a pivot in...
Dec 26, 2023•20 min•Season 2Ep. 175
Getting caught up in talking solely about your products is pretty common, right? The thing is that it's not just about your stuff - it’s how your stuff makes lives better. Melissa hits the bullseye in this week’s coaching session, dishing out her top-notch advice on how to enlighten your audience about your business by highlighting its awesome benefits. Are you struggling to clarify your content? This week’s episode will clear things up for you! Topics discussed in this episode: hot seat coachin...
Dec 21, 2023•12 min•Season 2Ep. 174
In this vintage episode retrieved from the archives, the impact of your selling skills on your business takes center stage. Are you unintentionally undervaluing or prematurely concluding sales with your clients? Melissa delves into the realm of high-ticket sales, prompting you to identify your target audience, understand their hangouts, and master the art of authentic conversations. Unveiling the four common mistakes hindering success in closing high ticket sales, Melissa highlights the surprisi...
Dec 19, 2023•41 min•Season 2Ep. 173
Proud of the fancy credentials that come after your name? You should be! But does your target buyer really care? In this quick but helpful hot-seat coaching session episode, Melissa breaks down when and where it makes sense to promote your higher education credentials in your content. You might be surprised by what you hear. If you’re not sure how to leverage all the degrees under your belt to position yourself in your industry, this episode will help you out! Topics discussed in this episode: c...
Dec 14, 2023•10 min•Season 2Ep. 172
What if what you’re missing isn’t another business plan or strategy? Imagine unlocking heightened focus, easing stress, and cultivating a resilient mindset to give you the mental clarity you need to thrive as an entrepreneur. Join Melissa in this life-changing conversation with Francesca Sipma, a certified breathwork coach and inspirational hypnotherapist, as they delve into the transformative world of HypnoBreathwork . Francesca’s innovative approach transcends conventional boundaries, harnessi...
Dec 12, 2023•52 min•Season 2Ep. 171
We all know the importance of cultivating and sustaining meaningful connections on LinkedIn. But how do you turn a casual conversation into a valuable relationship? Melissa guides you through the dos and don’ts of “the follow-up”, shedding light on the delicate balance between persistence and courtesy in this practical coaching session. Tune into this invaluable conversation and learn to turn your network into a powerful asset. Topics discussed in this episode: content pillars customer avatars g...
Dec 07, 2023•12 min•Season 2Ep. 170
Marketing to the wrong audience is like selling winter coats in the Sahara. No one’s going to buy. In today’s dynamic coaching sesh, Melissa gets real about how targeting the wrong people can lead to the death of your launch. If you’ve been hearing nothing but crickets when promoting your offers to your online audience, this episode will give you the breakthrough you’ve been looking for. Tune in! Topics discussed in this episode: updating your customer avatar building new audiences launch strate...
Dec 05, 2023•12 min•Season 2Ep. 169
Raise your hand if you’re an entrepreneur with a million ideas. Being innovative is great but how do you know what’s going to stick and what isn’t? In today’s helpful hot seat episode, Melissa offers up some solid advice on the most effective way to create a sellable offer — ask your audience! Never overlook your prime asset. Take a few minutes to listen in and you’ll find out why. Topics discussed in this episode: beta programs online coaching pricing offers group coaching templates beta test o...
Nov 30, 2023•11 min•Season 2Ep. 168
Another lesson from the vault! Did you know that you're basically a human reflection of the six people you hang out with the most? So, if you're itching for some serious personal growth, it's time to seek out the go-getters who can teach you a thing or two. And guess what? Masterminds are like the VIP lounge for meeting those awesome folks. In this episode, Melissa spills the beans on why she intentionally likes being the "dumbest" and "brokest" person in the room. It's a genius move, trust us. ...
Nov 28, 2023•27 min•Season 2Ep. 167
