So in planning this celebration in a few weeks, I want to launch the family membership option for people My goal is to get 20 families to sign up. Do I launch it on that day, or do I give my existing practice members lead time in being able to purchase that. And whenever I launch it, I need to brainstorm some incentives for them to be, like, 1 of the first 20, or do I say that one of the first 10, get an extra bonus, or what are your thoughts What is your capacity for
this offer? Is 20 your limit? No. But that would be, like, just about, like, 40% of my time and about 40% of my income. So I think that then leaves space to do individual memberships and a la carte. And I don't wanna make it confusing, but I wanted to have the family membership option or the individual membership option. I wouldn't share it, but I would have also, like, a two person option in case someone is coming in, they don't only have 2 people in their family, whatever.
And then if they wanted to buy a la carte because the membership would only cover 2 visits a month per person. And so if they wanted to come in for additional visits, I wanted to also have a package that they could offer at a discounted rate versus doing an a la carte but, yeah, I just don't wanna make it super complicated. And then, one point, Jackie has suggested that if they were gonna buy it, then have a buy in full incentive where they would get 1 month free.
But in addition to that for being, like, 1 of the first 20, 1 of the first 10, something like that, any thoughts on what would be a good incentive and then when I should launch it. Yeah. Okay. So let me go back to the original question around current clients and then at the event, right, if I understood you correctly, was the question Should I promote and sell this family membership to my current clients prior to, like, revealing it at the birthday party? Was that the question? Correct.
Okay. What anticipated percentage of your audience at the birthday party will be totally new versus current clients. Do you know? I don't know. I haven't actually even sent out the invitation yet. I was gonna send out this morning, but as part of that, I wanted to include some of the
verbiage on this stuff. So, obviously, our businesses are very different, but what I shared with our academy earlier today is that obtaining new clients, the conversion rate to a sale is much lower and much harder than selling internal clients. Right? So what
you're proposing is exactly what we do internally. So just to give you perspective, Angelie, when we go to market and we try to sell to the public, the LinkedIn method academy, the conversion rate on that to a cold audience is about 1 a half to 2% purchase. Once we get them, And then we pitch them business basics, the conversion rate goes up to between 25 33%
that an internal client then buys the next thing. And so what we've decided as a business, you guys have probably noticed, to this day, we haven't run any ads and we haven't pushed really hard publicly on business basics or our mastermind. We actually sell the hell out of it internally. Right? And then when there's spaces additional, we then sell it. Right? So, like, we just did our business basics launch, and sold 20 seats into our business basics
with internal clients. And we did the same thing with a mastermind. Believe it or not, we've actually already sold 2 seats into the mastermind next year, but my point is it's very valid to consider kind of a presale to your internal clients. and see what you get. I think the question would be, what does that presale look like? How do you market it? How do you create urgency around it, how do you get people to take action before you do go to market sale with your celebration
event, right, So, yes, I think you should totally do it. I do think there's probably some organized marketing you wanna do around that at your practice through email or text. However, you communicate, I know my chiropractor that, I mean, we're on. They send us text messages like every day. I don't know if you can you interact with them through SMS. And then the incentive. Right? Like, what do they value most? I know you and I, I think we talked about this last time, and we had a coaching call
is like surveying them. what do they value most in the practice? that you could gift them that would incentivize them. So for instance, slightly parallel to your practice, but similar model, the chiropractor I go to also does deep tissue massages. They have therapists there. And if I buy a bundled package, it's significantly less than if I pay per session. But it's also great for their therapist because it's like booked business and recurring revenue in the practice. Right? So every time
I go to check out, I just buy another 12 sessions. which is why I go every Wednesday. So is there a way that you like sweeten that? Right? What can you sweeten the pot on with them purchasing the membership, creating urgency around it. So I would create a deadline on it. Like, you can do a pre deadline. You can even say, give them this early bird special that ends on this day, before your celebration party. Right? You could even make it the day or 2 before the celebration party.
Right? Right. And then by all means, we love a a pay in full bonus. When I say pay in full bonus, it's more like, plus it's booked business, right, if they pay for 6 months' worth of therapy in advance, just like I was saying with the massage therapist, like, I get a significant savings. So I love that. and it creates a steady revenue stream, you know, book of business. Even if they don't show up, you got the cash in the bank. Right? yeah, the massage therapist in
the office is an independent contractor. She just runs out space. I know she's an independent contractor, but you could still contract her out. Could you make the buy now bonus something along the lines of, like, a massage, and then you just comp her, like, you pay her, or is that outside the realm of -- Oh, yeah. That's true. They could get an extra 30 minute
massage or something. So, like, in our business basics, we've had or even in the or in the mastermind a couple years ago, people who paid in full got, like, Jackie built them something on the back end, and then I just paid her the extra hours. They, like, she, like, built an opt in. And I paid her. Right? But it was, you know, it was a $15,000 investment to come in the mastermind, and then I paid Jack a couple extra hundred bucks to do
something for the client, and it was a win win for everybody. Right? Yeah. Yeah. That's a good idea. I can I can bad in massages and who doesn't want massages. So -- People love I know. Right? People love massages. Right?