Built to Sell Radio - podcast cover

Built to Sell Radio

John Warrillowbuilttosell.com
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

Episodes

Ep 349 How to Avoid Seller’s Remorse - Rory Fatt

Rory Fatt began his entrepreneurial journey running marketing seminars for restauranteurs. After several owners approached Fatt to do their marketing for them, he decided to launch Royalty Rewards in 2005. The business was a multimedia marketing platform that helped small businesses market their products and services by rewarding loyal customers. The company took off, hitting just over $2 million in revenue in its first year. Inspired to achieve financial freedom, Fatt began to explore selling h...

Aug 05, 20221 hr 8 min

Ep 348 Selling Your Side Hustle - Jeremy Nagel

Jeremy Nagel started his entrepreneurial career teaching clients how to get the most out of Zoho, a popular CRM platform. Nagel began cultivating a small following on YouTube by sharing his advice for Zoho enthusiasts. Given his status in their ecosystem, Zoho approached Nagel about creating an SMS plug-in for their application to allow users to text their clients while using Zoho. Nagel developed the application while keeping his day job. Despite only dedicating one or two days a week to its gr...

Jul 29, 20221 hr 4 min

Ep 347 6 Things to Know Before Approaching an Acquirer - Touraj Parang

Touraj Parang has experienced the highs and lows of selling a company. In 2009, Parang sold his first company, Jaxtr, for pennies on the dollar. He took the lessons he learned and joined Webs.com, where he helped Haroon Mokhtazarda sell his company for over $115 million. Parang left Webs.com and joined GoDaddy as a leader in their acquisitions group, where they acquired dozens of companies during his tenure. In the latest installment of Inside the Mind of An Acquirer , Parang shares how companie...

Jul 22, 20221 hr 20 min

Ep 346 How this Service Business Sold for 3X Revenue - Timothy Armoo

Ten years ago, Timo Armoo was on a flight from his home country of Ghana on his way to live in a council flat in one of the U.K.'s poorest neighborhoods. Motivated to live a better life, Armoo started Fanbytes, an influencer marketing agency dedicated to connecting brands with social media influencers. The company took off. Fanbytes reached 65 employees and hit revenues of 8-figures when he decided to sell the company to Brainlabs for around 3X revenue.

Jul 15, 20221 hr 11 min

Ep 345 Up in Smoke - Lorenzo de Plano

In 2015, Lorenzo de Plano co-founded Solace Technologies, one of the first vape manufacturers in the United States. The goal of the business was to create a discreet vape pen that customers could use as an alternative to smoking cigarettes. The business boomed to revenue of more than one million dollars a month, but a looming threat had de Plano eyeing an exit. So, when a $15 million offer came in, he bit.

Jul 08, 202258 min

Ep 344 How to Make Your Email List Worth 7-Figures - Laura Roeder

In 2007, Laura Roeder started selling online courses on how to market through social media. Her courses gained popularity, resulting in Roeder growing an email list of around 70,000 people. Inspired to further serve her customers, she decided to create social media scheduling software. It was one of the first social media planning tools that allowed you to schedule your social media content. Piggy backing off the list she had built from her online course business, the company hit $1 million in r...

Jul 01, 20221 hr 27 min

Ep 343 One Bold Decision That Led to a 20X Growth in Revenue - Raman Sehgal

In 2009, Raman Sehgal started a small marketing company called ramarketing. In 2015, frustrated with the company’s progress, Sehgal decided to analyze his business. That’s when he discovered something interesting. Ramarketing’s most valuable customers (low-maintenance, sticky, high gross margin etc.) were in the pharmaceutical industry. Sehgal immediately pivoted the company to solely serve clients in the pharmaceutical supply chain. Focusing on big pharma worked. Ramarketing grew from $500,000 ...

Jun 24, 20221 hr 24 min

Ep 342 The Unicorn Exit - Haroon Mokhtarzada

In 2001, Haroon Mokhtarzada and his brothers started Webs.com, which allowed anyone to build a professional website. Eager to grow the company, they decided to raise money from a venture capital firm – a decision Mokhtarzada would later regret. They ultimately grew Webs.com to over 50 million users and sold it in 2011 to Vistaprint for over 10 x revenue, totaling $117.5 million. Hungry to start another company and learn from their mistakes in raising money for Webs.com, Haroon and his brothers b...

Jun 17, 20221 hr 19 min

Ep 341 Selling to a Publicly Traded Company - Tony Falkenstein

In 1988, Tony Falkenstein started Just Life Group, one of the first water-cooler companies in New Zealand. In 2016, Falkenstein identified the need to diversify into new service offerings and opted to start acquiring companies. Since then, Falkenstein has acquired six businesses, aligning with their overall focus of enhancing lives through healthy living and healthy homes. Just Life Group is a publicly-traded company with a current market cap of $46.799M as of June 9, 2022.

Jun 10, 20221 hr 14 min

Ep 340 Selling for a Truckload - Josh Davis

In 2015 Josh Davis and a friend, Darryl Ee, decided to start Speedee Transport, a trucking company specializing in shipping products that need to be refrigerated. Within three years of starting the business, they had grown from two to over forty-five employees, and an acquirer approached them. This kicked off an emotionally draining—and financially rewarding—journey to sell Speedee. In this episode, you’ll discover how to:

Jun 03, 20221 hr 30 min

Ep 339 The Lifeboat Exit - John Whiting

In 2017, John Whiting started Digital Kryptonite with the goal to provide business owners with more leads. Helping his clients mine LinkedIn, Whiting quickly grew his company from zero to seven figures within a year. The company was seeing massive growth month-over-month when suddenly Whiting received a message from his credit card processor that his account was being shut down.

May 27, 20221 hr 13 min

Ep 338 How This Service Business Got Almost 20 X EBITDA - Jonathan Shroyer

In 2019, Jonathan Shroyer, alongside his Co-Founder Scott McCabe, started Officium Labs with the goal to help clients turn contact centers into profit centers. After two years of seeing incredible growth, Jonathan was approached by three investors to acquire Officium Labs. Shroyer ultimately ended up selling to Arise for around 20X EBITDA.

May 20, 20221 hr 5 min

Ep 337 Eddie Whittingham - Saying No To 7 Times Revenue

Eddie Whittingham started a company called The Defense Works in 2016. His idea was to provide companies with information on how to avoid getting hacked. Whittingham created a series of animated video clips explaining cyber security best practices and offered his content on a subscription model to companies. By 2020, Whittingham had bootstrapped his business to 8 full-time employees when he attracted an offer of 7 times revenue from Proofpoint, one of the largest players in the cyber security ind...

May 13, 20221 hr 3 min

Ep 335 James Ashford - How to Sell A 12 Employee Company for 8-Figures

James Ashford had a burning drive to become an entrepreneur and start a successful business. After a failed attempt to grow a marketing agency, Ashford knew that to build the business he had always dreamed of, he needed to make some drastic changes. In 2016, Ashford took what little was left after his business failed and invested £ 4,000 in developing proposal software for accountants which he named GoProposal. By 2020, GoProposal was a slick application with £1.5 million in revenue and hundreds...

Apr 29, 202257 min

Ep 334 Paul Nielsen - From Product-Driven to Purpose-Driven

Paul Nielsen built HomeTech, a company focused on creating healthier homes by installing skylights for natural lighting and advanced systems for better air quality. The business was generating around $1.4 million in EBITDA when an industry competitor approached Nielsen about acquiring HomeTech.

Apr 22, 202249 min

Ep 332 James Benham - The Clean Exit: 7X Revenue, No Earn-Out

After graduating from business school, James Benham interned at one of the large accounting firms. Benham quickly realized corporate life was not for him. Instead, Benham started a business and lived on less money than he made as an intern for ten years.

Apr 08, 202253 min

Ep 331 Ben Tossell - Maker vs. Manager

In 2019, Ben Tossell was a frustrated entrepreneur, launching products nobody bought. His contacts showed little interest in his concepts but were curious about how he built his online offerings – especially because Tossell admitted he didn’t know how to code.

Apr 01, 20221 hr 12 min

Ep 330 Anna Maste - Bootstrapping a 2-Sided Market to a 7-Figure Exit

Anna Maste built Boondockers Welcome, a kind of Airbnb for RVers, to $100,000 in Annual Recurring Revenue (ARR) when she received an offer of 3.9 times ARR. Maste was about to accept the offer when some soul searching led Maste to believe she could do much better. That kicked off a two-year journey of building the value of her business.

Mar 25, 20221 hr 3 min

Ep 329 Sue Bryce & Craig Swanson - The 8-figure Expert

Imagine turning your expertise into an 8-figure exit. That’s exactly what Sue Bryce did. Bryce built a $1 million photography studio in an industry where owners are often limited to low six-figure businesses that are dependent on them.

Mar 19, 20221 hr 35 min

Ep 327 Calvin Johnson - Selling for Parts

Calvin Johnson built Lykki, an office supply company, to more than $7 million in annual revenue. Johnson had two divisions, one had office kitchen supplies (e.g., coffee), and the other sold office supplies. The kitchen supplies business was more attractive to acquirers than the office supplies side, so Johnson decided to separate the divisions and sell them separately.

Mar 04, 20221 hr 19 min

Ep 326 Robert Glazer - Inside the Mind of an Acquirer

Robert Glazer started an affiliate marketing agency called Acceleration Partners in 2007. Glazer never took outside capital and grew Acceleration to almost $28 million in sales before he sold a majority interest to Mountaingate Capital in 2020.

Feb 26, 202250 min

Ep 324 Sandy Hansen-Wolff - The Unexpected Exit

Sandy Hansen-Wolff was a newlywed when her husband of only a few months, Randy Hansen, was diagnosed with leukemia. The doctors told Randy that one in four patients in his position succumbed to the disease. The couple scrambled to deal with the diagnosis and what would happen to Randy's feed business, which was generating revenue of around $1 million, if he were to pass. Randy died a few months later, leaving Sandy with little more than a handwritten list of his assets, including a heavily lever...

Feb 12, 20221 hr 14 min

Ep 323 Melissa Kwan - How to Know When Your Idea Has Legs

Melissa Kwan and her co-founder built Spacio, a company that helped real estate agents win and manage leads that come from hosting open houses. Kwan built the company to roughly 100,000 agents using Spacio when a chance encounter at an industry conference led to an acquisition offer from HomeSpotter.

Feb 04, 20221 hr 9 min

Ep 322 Kate Field - What You Should Know Before You Pitch Your Company on Shark Tank (or Anywhere)

In 2013, Kate Field started The Kombucha Shop offering home-brew kits that people can use to make kombucha. By 2018, the kombucha craze was in full swing and Field was invited to pitch her business on Shark Tank. Field asked for $350,000 in return for 10% of her company which was generating around $1.2 million per year selling kombucha kits. Field got an offer for $200,000 in cash and another $150,000 line of credit in return for 10% of her company from Barbara Corcoran and Sara Blakely, the Spa...

Jan 29, 202258 min

Ep 321 David Darmanin - Built to Sell vs. Planning to Sell

David Darmanin co-founded Hotjar, a software company that helps website developers and owners understand how their users interact with the sites they build. Darmanin and his partners bootstrapped Hotjar to around $40 million in Annual Recurring Revenue before selling it in 2021.

Jan 22, 20221 hr 34 min
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