Built to Sell Radio - podcast cover

Built to Sell Radio

John Warrillowbuilttosell.com
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

Episodes

Ep 319 Anthony Fracchia - How to Attract the Acquirer You Crave

Anthony Fracchia built Altruis Benefit Consulting to $2.5 million in revenue when he started to get unsolicited calls from potential buyers. He initiated conversations with an acquirer only to learn they planned to gut his staff and kill his brand.

Jan 07, 20221 hr 4 min

Ep 316 Jon Claydon - 3 Ways to Play an Industry Roll-Up

In 2013, Jon Claydon started Streamline Marketing to help brands manage their affiliate programs. Claydon bootstrapped his business to around 30 employees but avoided hiring for some senior roles in favor of doing much of the work himself.

Dec 11, 20211 hr 11 min

Ep 315 Prantik Mazumdar - The Happy Exit

Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA, 40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.

Dec 04, 20211 hr

Ep 314 Josh Delaney - The $26 Million Dollar Man

Josh Delaney started FAB CBD, a CBD e-tailer, in 2017. Delaney's Mom was his first customer, but his sales quickly went beyond family members. By 2020, through a combination of savvy marketing and good fortune, FAB CBD had risen to more than $10 million in annual sales. In early 2021, Delaney caught the attention of High Tide, a Calgary-based cannabis company that offered him $13 million in cash plus $8 million High Tide shares in return for 80% of FAB CBD (an implied valuation of $25.8 million)...

Nov 27, 202158 min

Ep 313 Ben Kellie - From Elon Musk to Exit of His Own

Ben Kellie got his start in the aerospace industry, helping Elon Musk figure out how to get his rockets to land on a floating barge without blowing up. In 2015, Kellie left SpaceX to start The Launch Company, where they supply hardware parts and consulting to a growing list of new aerospace companies like SpaceX. Less than five years after starting, Kellie was approached by Voyager Space, a private equity-backed group rolling up new space companies.

Nov 20, 202159 min

Ep 311 Nick Leighton - Getting Around Your Non-compete

Nick Leighton started a marketing agency called NettResults with the idea of helping technology companies access consumers in the Middle East. Based in Dubai, Leighton built NettResults to around $2 million in revenue when he decided to sell. Leighton attracted a number of offers including one from a much larger agency that wanted an office in the Middle East.

Nov 06, 202144 min

Ep 310 Leona Watson - 3 Things to Consider Before Shopping Your Business

Leona Watson started Cheeky Food Events, where they offered companies cooking lessons as a team-building activity. Over 17 years, Watson produced 3,000 events for more than 85,000 people. Watson hit $3 million in sales when she realized it was time for her to start thinking differently about her business.

Oct 29, 20211 hr 11 min

Ep 306 Jay Gould - Once Bitten, Twice Shy: The (Real) Reason Jay Gould Sold Yashi for $33M

Jay Gould co-founded Yashi, a platform that helped advertisers buy ads on video content. Yashi grew to more than $25 million in revenue and more than $5 million in EBITDA when Gould received an offer of $33 million from Nexstar Broadcasting. The offer represented around 6 x EBITDA and Gould was conflicted. He knew he could probably get more, but he had also seen how quickly a successful company can go to zero.

Oct 02, 20211 hr 27 min

Ep 305 Andy Cabasso - Inside Uptime's 7-Figure Acquisition of JurisPage

Andy Cabasso co-founded JurisPage, a marketing agency specializing in helping law firms in 2013. Three years later, JurisPage had service contracts with more than 200 law firms when they got a call from Uptime Legal, an Inc. 5000 business specializing in technology and practice management software for law firms.

Sep 25, 20211 hr 3 min

Ep 304 Mehul Sheth - Punching Above Your Weight When It's Time to Sell

Mehul Sheth started VMS Aircraft in 1995 with a plan to sell spare parts to airlines. Sheth had just $25,000 to invest in inventory, so VMS got off to a modest start. However, by 2016 Sheth had crested $8 million in revenue. VMS counted some of the largest airlines in the world as customers.

Sep 18, 20211 hr 4 min

Ep 303 Paul Farrell - From Zero to $1.2 Million ARR Exit In 2 Years

Paul J. Farrell built Nehemiah Security, a software company that helped organizations understand and calculate the risks associated with a cyber-attack. In just two years, the business grew to around $1.2 in Annual Recurring Revenue (ARR) despite sales cycles of up to nine months.

Sep 10, 20211 hr 5 min

Ep 302 Michael Kaplan - The Shotgun Breakup

Back in 2006, Michael Kaplan and his partners bought into a Zerorez Carpet and Living Surfaces Care franchise. The business was generating $300,000 in revenue and losing $40,000 a year. By 2019, the company was generating $17 million in revenue when Kaplan and his partner had an irreconcilable dust-up which led to Kaplan triggering their shotgun partnership agreement.

Sep 04, 20211 hr 10 min

Ep 301 Justin Adams - From Broke to Big Time Exit in Just 2 Years

In 2017, Justin Adams co-founded Digitize.AI to help hospitals get paid. They used artificial intelligence to get medical treatments pre-approved by insurance companies ensuring their patients could pay their medical bills. The business was hungry for cash, and Adams and his wife put everything their young family had into the idea. At one point, Adams was so short of money that when their clothes dryer broke, the Adams family started hanging their laundry because they couldn’t afford the repair....

Aug 27, 202153 min

Ep 300 Cheryl Contee - Cheryl Contee on Selling Attentive.ly

Cheryl Contee co-founded Attentive.ly along with Rosalyn Lemieux. Together, the partners offered a Software as a Service (SaaS) app that helped non-for-profit organizations perform “social listening”. Their offering was used by organizations to identify and drive engagement among their influencers.

Aug 20, 20211 hr 18 min

Ep 299 Built to Sell Intel - Turning the Tables on John

By now, you're accustomed to hearing John Warrillow ask the tough questions. Every month, we turn the tables and grill John on his favorite anecdotes and transferrable lessons from the latest batch of guests on Built to Sell Radio. In this episode, Dr. Jeremy Weisz gets John to reflect on what stood out, any missed opportunities, and how each story imparts the Built to Sell Methodology.

Aug 13, 20211 hr 7 min

Ep 297 Robert Hartline - The $4 Million Haircut

In 1994, Robert Hartline started selling phones in the back of his car. By 2019, he had built Absolute Wireless into a chain of 56 wireless stores and 350 employees. Hartline was able to systematize his business while he grew by creating employee onboarding videos and delegating key processes.

Jul 30, 202151 min

Ep 296 Ben & Ariel Zvaifler - The Inside Story of Petco’s Acquisition of Shark Tank-Featured PupBox

Like many young couples, Ben & Ariel Zvaifler got a puppy and found themselves trying to figure out how to train it. They wondered what toys were safe and what kind of food to give to their brand-new puppy. The couple figured they weren't alone and decided to launch PupBox, a subscription box for new puppy owners that offered owners training guides, treats, and toys for puppies appropriate for their age and stage of development.

Jul 23, 202157 min

Ep 295 Nick Huber - Sweat Equity

Nick Huber was a track star at Cornell when he fielded a call from a parent that would change his life. A fellow student needed to store their stuff over the summer, and Huber was offered money to pick up his classmate’s stuff and keep it until the fall. Huber realized that other students who lived out-of-state might need a similar service, and Storage Squad was born.

Jul 16, 202157 min

Built to Sell Intel - July 2021

On this month's episode of Built to Sell Intel, John will be sharing key insights from the latest group of entrepreneurs interviewed on Built to Sell Radio. John recaps his favorite anecdotes in this monthly live broadcast, highlighting helpful strategies and transferable lessons.

Jul 15, 20211 hr 8 min

Ep 294 Cary Moretti - The Carve-Out Exit

Cary Moretti is the founder of NewSportMedia, an IT consulting company that does work with sports leagues. Along the way, Moretti created a software application called LeagueStat. The app helped hockey leagues like the AHL and CHL provide fans, journalists, parents, and scouts with real-time statistics on their favorite teams.

Jul 09, 202158 min

Ep 293 Dr. Kristin Kahle - How One Founder Moved Her Multiple From 2 to 8 Times EBITDA

Dr. Kristin Kahle helps businesses pick a benefits program for their employees. She started three insurance agencies and the first two were service businesses that sold for a modest 1.5-2 times EBITDA. With her third business, Kahle wanted to attract a higher multiple, so she decided to transform it into a technology company.

Jul 02, 20211 hr 3 min

Ep 292 Jodie Cook - How to Sell a Service Business Without an Earn-Out

In 2011, Jodie Cook started an eponymously named social media agency, JC Social Media. Over the next nine years, Cook built the business up to 16 employees. Then, she decided to sell at the end of 2020 and thought her company could be worth in the 5-7 times EBITDA range.

Jun 25, 202159 min
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