Built to Sell Radio - podcast cover

Built to Sell Radio

John Warrillowbuilttosell.com
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

Episodes

Ep 469 Inside the Mind of an Acquirer: The Private Equity Roll Up Playbook

If you’re a business owner, chances are buyers are considering your industry for a roll-up. From veterinary clinics to auto body shops, pharmacies to advertising agencies—you name the industry, there’s probably a private equity firm looking to roll it up. This week’s episode is part of our Inside the Mind of an Acquirer series, where we dive into the strategies and motivations of different types of buyers. Jordan Dubin, co-founder of Guild, shares how he raised $35 million to create a roll-up of...

Nov 22, 20241 hr 11 min

Ep 468 The Hustler’s Guide to a Big Exit: How Shane Neman Conquered the Business of Partying

What does it take to turn nightlife into big business? Med school dropout Shane Neman cracked the code on the nightclub industry, transforming its back office into a finely tuned, revenue-generating machine. From pioneering one of the first SMS platforms for small businesses to setting up his companies for top-dollar exits, Shane shares the technical strategies that turned his ideas into high-value assets.

Nov 15, 20241 hr 4 min

Ep 467 From High School Dropout to $419M Exit: Mike Fata’s Journey with Manitoba Harvest

Few founders exemplify resilience like Mike Fata, co-founder of Manitoba Harvest. Growing up in a single-parent, low-income household, Fata dropped out of school in grade 10, struggled with health issues, and found himself weighing 300 pounds by age 18. A life-changing commitment to health led him to discover hemp as a nutritional powerhouse, sparking his path to founding Manitoba Harvest and building it into one of North America’s leading hemp food companies. In his interview on Built to Sell R...

Nov 08, 202453 min

Ep 466 Building a $35M Home Services Business, Overcoming Personal Tragedy, Private Equity ‘musical chairs’, and Securing a 10x EBITDA Exit with Carrie Kelsch

When Carrie Kelsch was encouraged to start a garage door business back in 2004, she had no experience in the industry. By 2022, her company, A Plus Garage Doors, was generating $35 million in revenue with 30% EBITDA margins. This week on Built to Sell Radio, host John Warrillow shares Carrie’s journey—from her first steps in the home services industry to the personal tragedy that ultimately pushed her to consider selling.

Nov 01, 202456 min

Ep 465 Negotiation, Earn-Outs, and the Pitfalls of Stock Deals in His $4.6M Exit with Pete Neubig

Pete Neubig started his entrepreneurial journey buying $35,000 houses with small down payments. After amassing 60 homes, he realized there was more money in managing properties for others. Pete shifted focus to building a property management company, handling maintenance and rent collection for over 1,000 homes, and eventually sold the business for $4.6 million or 1.75 times recurring revenue to an industry giant.

Oct 25, 202451 min

Ep 464 Built to Flip: How to Buy, Build, and Sell a Business with Jim Lindstrom

In this episode of Built to Sell Radio, Jim Lindstrom discusses how he acquired BuzzWord , a company specializing in ESG (Environmental, Social, and Governance) reporting. Lindstrom explains how he built a killer culture by transforming contractors into full-time employees and incentivizing them with a two-part profit-sharing scheme focused on cash flow and EBITDA, setting the business up for future sale.

Oct 18, 202457 min

Ep 461 Aaron Levenstadt on Narrowing Your Focus to Broaden Your Appeal, Building an Advisory Board, and the Rule of 20 for a Successful Exit

Aaron Levenstadt built Pedestal Search into a business worth selling by mastering one thing: SEO. While clients tempted him to offer other services, Aaron knew the real value lay in doing one thing better than anyone else. In this episode of Built to Sell Radio, Aaron shares how focusing on one service helped him stand out in a crowded market and achieve a successful exit.

Sep 27, 202450 min

Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires

Jessica DeLuca co-founded Cult Beauty in 2008, creating one of the UK’s leading online beauty retailers. In this episode of Built to Sell Radio , Jessica reveals the path that led her to selling the business for £275 million to The Hut Group (THG) . DeLuca’s background in tech shaped the business, with her love for data and precision leading to a meticulously curated platform. Frustrated by the lack of unbiased information in the beauty industry, she built a database of expert advice, allowing c...

Sep 20, 20241 hr 17 min

Ep 458 Inside the Mind of an Acquirer with Tim Schumacher

On this week’s Built to Sell Radio , John Warrillow talks to Tim Schumacher, co-founder of SaaS Group, about the mindset of an acquirer. Tim shares Peter Thiel’s “zero to one” versus “one to ten” concept and how knowing which one you are can shape your business.

Sep 06, 202451 min

Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale

n this episode of Built to Sell Radio, Jim Sebenius, the founder of the Negotiation Unit at Harvard Business School, shares his advanced negotiation strategies for selling a privately held business. Jim's extensive experience includes his time at the Blackstone Group, where he negotiated on behalf of one of the world’s largest alternative asset managers with more than $1 trillion under management. He is also a frequent speaker to YPO and a consultant for privately held companies, helping them na...

Aug 30, 202456 min

Ep 455 William Brown on Turning a $50 Course into a Seven-Figure Exit, Navigating Diligence, and Creating a Million Dollar Webinar

This week on Built to Sell Radio, William Brown shares his remarkable journey from selling a $50 Word document offering trading advice to building a multi-million dollar online education business that attracted serious interest from acquirers. Based in Dubai, William's story is a testament to how a simple, bootstrapped start can evolve into a highly valuable and sellable business.

Aug 16, 202443 min

Ep 454 A Rare Glimpse Inside the Secret World of Corporate Development

Corporate buyers are notoriously secretive and rarely reveal their inner workings. This is why our latest episode of Built to Sell Radio is so valuable: It provides a rare look into the secretive world of corporate M&A. Our guest is Christopher Vollmond-Carstens, Chief M&A Officer at Ntiva, where they help businesses keep their technology running smoothly, from managing their computer systems to protecting them from cyber threats. Christopher has bought fifteen companies in the last few ...

Aug 09, 20241 hr 1 min

Ep 453 The Small Business Acquirer: Inside the Mind of Kristi Herold

Most people hear about spectacular acquisitions made by strategic acquirers or giant private equity groups. But the reality is, you’re likely to sell your company to a small business in your sector that nobody outside your industry has ever heard of. In our latest episode of Built to Sell Radio, part of our Inside the Mind of an Acquirer series, we get inside the head of Kristi Herold. Kristi is the founder of Jam, a company based in Toronto that connects people through adult recreational sports...

Aug 02, 202455 min

Ep 452 How to Turn a 3x EBITDA Offer into 5x. Creative earn out structures. Declining projects without losing a customer and selling a service business with Paper Leaf founder, Jeff Archibald.

Jeff Archibald founded Paper Leaf, a company specializing in developing websites, mobile apps and custom software. By offering a narrow scope of services to a variety of verticals, Paper Leaf built a reputation for handling challenging projects that generalist agencies couldn't. Jeff's commitment to simplicity and effective forecasting played a significant role in Paper Leaf's success. He used fixed payment contracts to ensure steady cash flow and offered a limited number of technologies, allowi...

Jul 26, 202456 min

Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition

Nicole Osmer is the founder and president of Health+Commerce, a public relations and marketing agency for companies in medtech, biotech, and digital health. Nicole grew Health+Commerce from $1M to $10M in annual revenue over seven years. Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group....

Jul 19, 20241 hr 7 min

Ep 450 Exiting Mainstreet: Michael Lynch on How to Sell a Smaller Business

In this week’s episode of Built to Sell Radio, John Warrillow interviews Michael Lynch, the creator of TinyPilot, a hardware device that allows users to remotely control their computers without installing any software. Like most small companies, TinyPilot was a Main Street business with around $1 million in revenue and roughly $250,000 in profit, so Michael’s story is a revealing snapshot of a typical exit for the majority of small businesses

Jul 12, 20241 hr 9 min

Ep 449 Transforming a Personal Brand into a Sellable Company with Amazon guru Kiri Masters

In this week’s episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri’s marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com. Kiri successfully transformed a significant social media following into a valuable company.

Jul 05, 20241 hr 4 min

Ep 448 How David Sinkinson Bootstrapped AppArmor to a $40M Exit (Avoiding a Costly Negotiation Mistake)

In this week’s Built to Sell Radio episode, John Warrillow interviews David Sinkinson, co-founder of AppArmor. David and his brother Chris created a mobile app that allows students to alert campus security by pressing a single button on their phones. Their journey from developing AppArmor to selling their company for $40 million is packed with insight. During the interview, you’ll discover how answering a simple question posed by an acquirer almost cost the Sinkinson brothers $20 million. Learn ...

Jun 28, 20241 hr 13 min

Ep 447 The Psychology of Entrepreneurship with Bill Hudenko

Have you considered the psychological toll of building your business? In this week’s Built to Sell Radio episode, John Warrillow sits down with Bill Hudenko, a psychologist, Dartmouth professor, and serial entrepreneur, to discuss the psychological impact of building and exiting a business. Bill shares his personal journey through multiple exits and offers insights into the mental health challenges that come with selling your life’s work. As someone who has experienced these challenges firsthand...

Jun 21, 202437 min

Ep 446 Exiting a Family Business on Top with Tom Deans

In this week’s episode of Built to Sell Radio, we are joined by Tom Deans, a renowned expert on family business transitions and the author of the trilogy, Every Family's Business, Willing Wisdom, and The Happy Inheritor. Drawing from his extensive experience, Tom shares invaluable strategies to help you navigate the complexities of selling a family business.

Jun 14, 202450 min

Ep 445 How Connor Tomkies Led Support Ninja to an 8-Figure Exit

This week on Built to Sell Radio, we feature Connor Tomkies, founder of Support Ninja, who shares his story of transforming an outsourcing firm into an industry leader. Support Ninja provides outsourced customer support services, handling tasks such as customer experience, social media management, and technical support.

Jun 07, 202434 min

Ep 444 Inside the Mind of a Venture Capitalist with Stanford’s Ilya Strebulaev

In this week’s episode of Built to Sell Radio , we are joined by Ilya Strebulaev, a leading expert on venture capital and private equity and author of The Venture Mindset . Drawing from his extensive research and teaching at Stanford’s Graduate School of Business, Strebulaev shares strategies to help you think like a venture capitalist and make smarter business decisions.

May 31, 202459 min

Ep 443 Anne Mahlum on selling [solidcore] for $100M

Today’s episode of Built to Sell Radio features Anne Mahlum, a fearless entrepreneur who redefined the fitness industry. After wandering into a Pilates studio in L.A. and thinking, “I can do this better,” Anne threw all her savings—$175,000—into launching her own version of the company, founding [solidcore], a fitness powerhouse that she later sold for $100 million. Anne shares her remarkable journey, detailing the strategies she used to transition leadership, navigate fundraising efforts, and b...

May 24, 20241 hr 10 min

Ep 442 Matt Dixon on Teaching Your Employees to Sell

This episode of Built to Sell Radio features Matt Dixon, author of the global bestseller, The Challenger Sale . Dixon became the de facto leader of the sales training world when Neil Rackham, author of "SPIN Selling," praised The Challenger Sale as "the most important advance in selling for many years.” If you’re wondering how to get your people to sell as well as you do, this is your master class.

May 17, 202455 min

Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn). Join us as Seth unpacks strategies to make your business more appealing to potent...

May 03, 202438 min
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