Ep 283 Ben Leonard - How Amazon Became a Blessing and a Curse for Beast Gear - podcast episode cover

Ep 283 Ben Leonard - How Amazon Became a Blessing and a Curse for Beast Gear

Apr 23, 202159 min
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Episode description

Ben Leonard is a fitness enthusiast who found himself in bed with a heart problem in his early 20's (he's fit and healthy now). His doctors told him to rest. Said not to go to the gym, he cleared out his bag and noticed some of the accessories he used had worn out prematurely. 

The experience sparked an idea. Leonard decided to launch a brand of fitness accessories made to last longer and cost less than the alternatives. He named his fledging company Beast Gear.

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Ep 283 Ben Leonard - How Amazon Became a Blessing and a Curse for Beast Gear | Built to Sell Radio podcast - Listen or read transcript on Metacast