Built to Flow: Life-Aligned Business Strategy with Heather Crabtree

Heather Crabtree | Business Strategist & Built to Flow Creator•www.heathercrabtree.com

Your business isn’t broken, it’s evolving.

Welcome to Built to Flow, the podcast that helps seasoned entrepreneurs and service providers grow with intention, not hustle. Hosted by business strategist Heather Crabtree, this show is your permission slip to do business differently, aligned with your energy, your season, and your truth.

Each episode blends strategic clarity and soulful insight from Heather’s Built to Flow Framework™, guiding you to recalibrate, realign, and reclaim how you lead.

If you're navigating a life or business shift (or both), you're in the right place.

It’s time to trade burnout for clarity and chaos for aligned action.
Let’s build a business that flows.

Last refreshed: July 27th, 2025 at 6:03 PM ⓘ

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Episodes

Welcome to Built to Flow

Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life. In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business , into a deeper, more sustainable way of leading. She opens up about what shifted in her life and business after the loss of her daughter in 2023, how he...

Jun 27, 2025•3 min

Refining Your Framework to Market + Sell Your High Ticket Offer with Mallika Malhotra

In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind. Learn more about how you can work with me in 2024 . What's in this episode: [00:01:23] Framework Refinement [00:03:41] Mallika's Framework [00:11:33] Conversion Event Created from Framework [00:13:41] Optimizing Framework for Con...

Jan 19, 2024•29 min

Using Free + Paid Branded Virtual Events to Sell a High Ticket Offer with Amanda Shuman

Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events. In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.) What's in this episode: [00:01:13] Branded virtual events [00:04:22...

Dec 20, 2023•19 min

Using Facebook + Instagram Ads to Grow Your Business with Ads + Funnel Expert, Ashleigh Chanél

In this episode Ads + Funnel Expert, Ashleigh Chanél and I talk all about growing your business with Facebook + Instagram Ads. Are you ready to grow your business as an experienced online coach or service pro? Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded. What's in this episode: [00:08:00] Getting qualified people by creating ads based on goals and customer buyer journey [00:14:20] How to know it is time to run ads [00:24:50] When to start run...

Nov 15, 2023•49 min

Mindset + Emotional Intelligence Work for Business Owners with Topsie VandenBosch, LMSW

Warning: We talk about cancer and depression in this episode. We also use language that may be sensitive to you or little ears, so if this may trigger you, you may want to skip this episode. In this episode Mindset & Emotional Intelligence Coach, Topsie VandenBosch and I talk all about mindset and emotional intelligence in regards to entrepreneurship. Are you ready to grow your business as an experienced online coach or service pro? Get signed up to grab your copy of my new digital, interact...

Nov 01, 2023•1 hr

Organizing Your Business For Growth with Workflow Strategist, Krystal Clark

In this episode, Workflow Strategist Krystal Clark, CEO of Organize Your Empire®, joins me to discuss how to organize your business to set it up for growth. Krystal shares her expertise on creating systems and workflows that work with your business and how organizing your digital back office operations with systems and workflow automations can let you stress less and live more life outside of the office. What's in this episode: [00:04:56] 4 parts of the Organize Your Empire® framework [00:09:12]...

Oct 18, 2023•58 min

From Listeners to Buyers: Using Your Podcast to Grow Your Business with Podcast Strategist, Caroline Hull

In this episode, Podcast Strategist Caroline Hull, CEO of Wildhome Podcasting, joins me to discuss how to use your podcast to grow your business. Caroline shares her expertise on podcast strategy and management, offering valuable insights on leveraging your podcast to attract and convert listeners into buyers. What's in this episode: [04:20] How is Your Podcast Aligning with Your Business Goals [06:42] How Does Your Podcast Fit Within Your Overall Marketing Strategy [14:45] How Will Your Podcast...

Aug 17, 2023•57 min

From Pins to Profits: How to Drive Business Growth with Pinterest expert, Jana O

In this episode, Pinterest expert Jana O. discusses how to drive business growth using Pinterest. Jana shares her expertise on leveraging Pinterest as a search engine. She covers how to create a Pinterest bio that attracts followers. We discuss how to use Pinterest for lead generation. She covers the three phases of Pinterest growth. Jana talks about the Pinterest plan that she uses how long you need to focus on pinning before looking at the ROI. Whether you're new to Pinterest or have dabbled i...

Jul 12, 2023•41 min

From Viewers to Clients: Using YouTube to Grow Your Business with Jamar Diggs

In this episode, I discuss the importance of using YouTube to grow your business by attracting high-quality leads and increasing sales with my guest, Jamar Diggs of J Diggs Media. Jamar emphasizes the importance of having a strategy and creating content that targets the problem-aware stage of potential clients. He also explains the difference between using YouTube as a creator/influencer and using it as a business owner. The episode covers the importance of visual branding, the five types of vid...

Jun 21, 2023•53 min

Your Signature Framework: Why You Need One + How to Create or Refine One for Your Business

In this episode, we discuss all the reasons why having a signature framework is important for your business as an experienced online coach or service pro. We also discuss how you can use your signature framework with your clients + customers, internally with your team and to market + sell your offers. I walk you through my signature framework and share ways you can create or refine your signature framework right away! Links Business Minded Magazine Your Next Steps Strategy Sesh 1:1 Private Coach...

Jun 07, 2023•22 min

Business Upgrade: Creating a Plan for Your Business Growth

In this episode, I discuss creating a growth plan for your business as an experienced online coach or service pro. I walk you through my tool, Your Business Growth Blueprint™, to show you how to assess your business, identify your growth opportunities, set growth goals, create a growth action plan, and track your progress. This blueprint is a tool I use as a part of my framework, Your Savvy Business™ GROWTH Wheel. It is part of the G (Gather Your Business Goals + Desires) in the GROWTH Wheel. Wh...

May 24, 2023•20 min

5 Lessons I Learned When I Took a Break from My Coaching Business

In this episode, host Heather Crabtree shares the 5 lessons she learned from taking a break in her coaching business. Heather also chats about why she took a break which includes her daughter's cancer relapsing, having a baby, homeschooling her children, buying a new home all when COVID hit in 2020. LINKS: Message Heather on Instagram: @heatherbusinesscoach Website Business Minded™ ,digital magazine for experienced online coaches + service pros Loved the episode? Have a question? Text me here!...

May 11, 2023•41 min

Confetti Moments: Celebrating Your Wins as an Experienced Business Owner

In the first episode of the Your Savvy Business™ podcast, host Heather Crabtree encourages listeners to celebrate their wins, no matter how small, and shares some of her recent successes including returning to 1:1 coaching relaunching this podcast getting ready to launch a new digital business magazine, Business Minded and launching Your Success Squad™, her three-month intentional, action-focused cohort for online coaches and service pros who have been in business for 5+ years She emphasizes the...

Apr 25, 2023•15 min

Welcome to Your Savvy Business™

Welcome to Your Savvy Business™ , a podcast for experienced online coaches + service pros who want to unlock your next level in business without compromising your goals, priorities and values, or sacrificing your boundaries. I’m your host, Heather Crabtree, Your Savvy Business™ Coach + Growth Strategist. I know you are not new to this business thing, friend. You are more than five years in and you feel like you should have everything figured out by now. But you have learned that every time you g...

Apr 12, 2023•1 min

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