Built This Week Ep2: We Built an AI SEO Machine That Writes and Publishes Itself

And I learned a lot. Amazon's one of the highest most ranked website or most pages ranked on the Internet since they have so many products and every page is ranked, etcetera. And then when I moved into the Prime Video department, we found this, like, SEO opportunity. And so I worked and actually got a two pizza team funded there to build out an SEO opportunity for Prime Video because SEO is just such a great business for Amazon. And so I've always been kind of into SEO and search engine optimization overall.

And so as we started to build out our websites here at Ryz Labs a few years ago, we started to build everything on WordPress mostly because it's free, easy to host. I can launch WordPress websites pretty quickly, and it has pretty good SEO. And then maybe about a year ago or so, we started to redo our websites and moved over to Webflow, mostly for the purposes of just, like, not having to maintain the sites as much as compared to WordPress. But some of the good things of Webflow is that the SEO has been just as good as as WordPress, if not even better. And so essentially creating kind of competitive content around what our website's about has been valuable to drive additional traffic.

And we know that because, like, we've been tracking it through both Google Analytics as well as Google Search Console, which is this tool that tells you, like, how many people search for your website every day and what search terms and what pages they landed on. So, essentially, the long story short is that writing content on your website about your business is good for your business and will drive traffic to your business. Now, obviously, we're in the state where things are changing quickly, especially due to LLMs taking over so much of search, like ChatGPT and others like that. But what we've noticed already is that some of our sites are already being indexed pretty well inside the LLMs. Long story short, you know, writing content is kind of a pain.

Obviously, now with ChatGPT, it becomes much easier. You can just, like, ask ChatGPT to write you an article. But we have, like, 10 or 15 websites or something like that, and we wanna constantly be writing content. We also know that content with images performs better. And so, you know, this week, we're gonna show off our auto blogger tool.

But just from a high level, what it does is it connects to our web flow websites for each different business. We add the brand. We add the things that are relevant to that brand, the kind of topics and things that we wanna wanna talk about and write blogs about. And then from there, what the blog auto blogger will do is either on demand or at a scheduled time, ideally daily, it will write a blog post and post it automatically into our Webflow account, which then publishes that into our Webflow website. So we found it to be a great tool to drive up increased traffic, and, you know, we kinda have this feedback loop where we can go inside of ChatGPT.

We can go inside the Google Search Console, see what people are searching for, and then continue to kinda double down on content like that. So, you know, in the case of our off-site deal business, our top search term is something like off-site planning checklist. And so, you know, we've just continued to double down on creating content around the off-site planning checklist so that we can drive more content and drive more traffic back into the site in the full circle. So alright. Now we can kinda jump into it.

But any questions there?

Why do people search? What is Google trying to accomplish by solving people's search questions? And so when you start to think about those things, you start to think about maybe yourself as a consumer, but just really, like, what are people searching for that would drive traffic into my website? So, you know, if we use the case of Offsightio, and I'll use Amazon in a second, but, you know, people weren't searching for offsight.io. It's not a known brand.

It's a small business, etcetera. But what people are searching for was off-site planning checklists. And so while we couldn't provide Google you know, while we could provide Google our name or brand name offsideo, that's not a high traffic driver because people aren't searching for it. But what people are searching for was off-site planning checklists, and so therefore, we can use our brand authority to create that content and then drive that traffic into the website. I think if you look in the case of Amazon, of course, like, every detail page, you know, is indexed.

So, you know, if you're looking for, like, you know, Amazon basics batteries, of course, that's all indexed. And, you know, if you're looking for, like, an anchor charger or even, you know, any Amazon product, of course, those are all indexed. And Amazon has so many pages that they actually do a bunch of different tricks to publish the site maps because they're just so large. But, you know, some of the things that you may not think about would be things that you would might search for that you'd might wanna get to Amazon. So maybe best iPhone case for iPhone fifteen, sixteen, or maybe softest pillow for children, or, you know, best, you know, towels for the beach.

And any of those, you know, might not be a detail page. They might be more of a list. Right? And so Amazon's generated tons of additional content pages like, you know, here's all of the pages for best beach towels, and then they've gone through and found, you know, what makes the best beach towel, and then they rank these pages. So in the case of Prime Video, the opportunity we found was kind of searching for content, not not the actual direct title because Amazon had, like, the detail page for, you know, let's say, like, man in man in the sea, but, you know, something more directional.

So for example, movies with Tom Cruise or, you know, action movies, you know, starring Arnold Schwarzenegger. So as these you know, as users are searching on Google for more dynamic content, you know, ideally, Amazon can create or in the case of Prime Video, can create pages that serve that content and then serve that up to Google, which then can serve those results to drive traffic back into the website. So, you know, I think the takeaway here is just like think about what your business is. Think about what people are searching for that that might be orthogonal to that business. Create content around that, and then constantly monitor that content to see if you can kinda double down to continue to drive that traffic flywheel.

And a brand is really just a website. So you add a brand. You can add your API key. All the information you need that's in your Webflow collection. In our case, we're using Webflow, so, you know, all these brands are built around web Mhmm.

You can then include your topics, your most common topics that you want to create articles about. And then these are just some additional fields that are required for the Webflow mapping. So once you do that, you'll get a bunch of brands like you see here. And what's cool about all these brands, they have different topics, and they generate posts automatically. So if we go back to our dashboard, here you can see kind of previously created posts that have been published.

And we've gone back and forth with, like, automating the publishing as well as doing it manually. But let me just show you a little bit about how that works. So here I can select, you know, generate content for all brands, and it'll actually create 11 blog posts and publish those all to our websites. Or I can create a blog post for a specific brand by selecting a brand here, picking one from the drop down, in this case, HipTrain. Here, I can see the topics, all about HipTrain, and then I can I can click here and click generate content?

It'll generate content for that brand.

And, yeah, any other questions? I'm happy to answer.

Cool.

It works well with WordPress or other sites. And even if you don't automate the part of connecting it automatically to your website, it still works as a great tool to just generate the content that you can then copy over and paste into your blogging tool of choice.

And since the brands we're building are AI and in a new innovative high high searchable space. We're getting traffic almost immediately. So, you know, in the case of NTRVSTA, our brand new AI interview tool, we're seeing traffic come in both through Google as well as through LLMs like Perplex City and ChatGPT, and yet we hadn't really haven't really marketed the business or application yet. People are searching for AI interviews online. And, you know, since we have content about AI interviews, real time interview tool AI interview tools, our context getting indexed and then driving traffic through into the website.

And that's led to some significant leads already. And I think even what's more interesting is that it's global. You know, we're seeing traffic come in from, I think, yesterday, Malaysia, Holland, The UK. So we're seeing, you know, new leads come in, not just from The United States, but all over the globe. And I think it just shows kind of the proliferation of tools like ChatGPT and some of these other AI search tools, that people are using all across the globe.

I do wanna transition into kind of the tool of the week.

I have to kick them out. But I specifically use granola mainly. I do there's a few other use cases, but mainly for one use case, and we own a staffing and, recruiting business, and I do a lot of interviews. It's not uncommon for me to do 15 interviews in one week. There have been weeks when I've done any even more.

And what I really like about it is, you know, post, you know, receiving the transcript, it immediately summarizes it, but then I can choose a a kind of AI filter or a template is what they call it from an hiring template, and then it kind of aligns the transcript from a a very structured kind of resume interview perspective. And, you know, for me personally, moving from five interviews a day where, you know, frantically taking notes to try and understand and and remember these candidates and and and give them the best shot that they possibly can to not having to do that, but being, like, significantly more engaged in the interview and and not just as tired at the end of the day, really. It's made a huge impact. And I also think, you know, our our recruiters who are help kind of helping these candidates go through our process have more detailed and thoughtful notes. It's also been important for them.

So really quick demo just kinda what it looks like.

It's something that you wanna kind of reinforce to this transcript as it's happening or just, you know, something you've caught yourself, and it will layer in your own notes to the to the summary. And then when the meeting's concluded, you just kind of stop the recording from granola, and it automatically generates a general summary, an auto summary. And then depending on what the meeting was, usually, in my case, an interview, I use the template for hiring, and that's essentially it.

If I click on this Nicholas candidate, I didn't change the template here. Just I changed it back actually, but, you know, I had this full stack interview. It kinda goes through background and experience, current role, and challenges. Now if I this was the output immediately after our interview, and then I can change to hiring. They also have kind of these one on one templates.

As you can see, this candidate was at MercadoLibre for quite some time, then transitioned, fairly front end heavy, goes through his tech stack. And I didn't include notes. Usually, I include my own personal notes in the ATS and not directly on the notepad, but that's just how I do things. Like, you can jump in here and include your own notes. And, yeah, it's been a really helpful tool.

As you can see in the different templates, there's obviously the auto. If you're on a one on one with your direct or your manager, great to keep that kind of source of of what you talked about, customer customer discovery, general stand ups. I'm sure there's tons and tons of templates. But overall, for me personally, it's just really allowed me to free up my time and be more engaged in our interviews without frantically taking notes throughout the whole thing. And if you multiply that on three, four, five interviews a day, it's been a pretty big game changer.

How have you used it? Similar use case?

Calendar integration is pretty sexy. Push notifications help too because it just, like, helps you join the meeting. Overall, like, yeah, it's a great tool. It's pretty inexpensive, and it's kinda, like, fun to use, I think. Sometimes I even, like, miss what somebody says, and I can easily just, like, kinda scroll back up without having to disrupt them and hear, like, their last statement again.

So Mhmm. Yeah. I love Granolah. It's been a, you know, great hint for us. And, yeah, it seems like, you know, AI notes is definitely, know, just the early stages as well.

Who knows, like, what they actually were? He, you know, he announced who these researchers are. They came from OpenAI, Anthropic, DeepMind, Sesame. And, yeah, I just think it just shows, like, how how cutthroat this, you know, AI war is, how important it is to the biggest companies in the world, and how it's just like the early innings. I mean, we're just the way way beginnings.

And I think even, like, more interesting than that maybe is, you know, just like this fight for talent across these top tier companies. You know, some of the anti compete laws that exist in California all started when, you know, Apple and Google were poaching talent from each other. And, you know, now here we are seeing kind of like, you know, Facebook meta poach talent from OpenAI, and I'm sure we're just gonna keep seeing it all across the bay because, you know, the demand is so high. But So I think that's the first piece of of crazy news.

So it's just a huge power grab. I I think the question is, does it matter? And absolutely, I think it matters. I think it's, you know, probably gonna have a huge impact. I I'm guessing Meta's gonna leapfrog and be one of kind of the top contenders in a very short amount of time. I could be wrong, but, you know, it's it's a very aggressive play.

Yeah. Just went to Cursor. So, I mean, this feels kind of like, you know, baseball or basketball with, like, you know, players switching teams in real time in the middle of the season. But the offers would seem to be probably pretty big, and, you know, it seems like, you know, people can't turn them down. But, again, you know, Alex Wang, you know, he's been on the job maybe a week, so it's just, like, the early, early days, it seems.

Yeah. One other story I wanna talk about is, you know, yesterday, Figma filed their s one to go public. And, you know, this is after the Adobe acquisition failed. But luckily, we're able to get a lot of information from the s one and just what an interesting company it is. But just first wanna chat about Figma and kind of your use cases of it, you know, especially as being not being a designer, of course, and then what you think of the IPO as well.

I would say we have 10 Figma licenses across, if not more, across our organization. And, you know, I can I can get around Figma, and I can whip some things up pretty quickly? So I think it's a great tool. I mean, it it's it's a lot more cost effective than other solutions, and they've got a great story. I think it's been growing rapidly.

You know, I I would say that I think it's a great business, and I'm not here to make, like, a bold prediction. I would say the one thing with, you know, over the last two years or last year and a half with AI's ability, I would say our daily use case or weekly use case of Figma has decreased. I mean, there's other great elements of the business. It's growing quickly. Lots of revenue, 70,000,000 in in Bitcoin ETF, etcetera, that make it interesting.

But just from that kind of perspective of your own use case, do you see that dwindling with AI or increasing with the ability to use Bolt or, other solutions that create great UI pretty quickly?

And it seems like they haven't picked up the AI baton yet of kind of what the tool with AI could really do. It still to this day seems like it is the number one, like, web based design tool, especially for designing web and mobile. And Adobe doesn't even come close. But, yeah, I do hope they kind of figure out a means or method to adopt AI or, you know, use their capital to acquire and integrate some more tools to just make Figma a more valuable tool to, you know, designers and developers. But I think you're absolutely right.

I mean, like, can go into cursor or you can go into bold and say, you know, design me a beautiful interface that does this. And, you know, it's way faster than actually doing it yourself. And maybe you can do some of that in in Figma today, but I just haven't seen it become front and center in kind of like the core elements of of what Figma can be. But, you know, it's got a lot of potential. It has a huge community.

It's got great community assets, incredibly smart young entrepreneur who is a field Theo fellow. I don't know if you knew that as well. Mhmm. So high college dropout. And, yeah, I think, like, in general, you know, he's got Silicon Valley behind him kinda backing this thing. So I think it's gonna be a mega IPO. And, yeah, probably for the next few years, we're still gonna see a lot of growth here.