Built Online - podcast cover

Built Online

Cody McGuffiewww.youtube.com
Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business. Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.
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Episodes

4,500 Sales in Just 10 Months with Karla Murphy | Ep.77

How can understanding product market fit transform your Etsy shop's success? For that and more, follow us here and subscribe to our YouTube channel ! In this episode, I sit down with Karla, a thriving Etsy seller, to explore her journey and the strategies that have driven her success. Karla shares how she achieves product market fit by meticulously planning her product releases for the year, targeting niche markets, and leveraging data-driven insights to identify market gaps. She highlights the ...

Nov 26, 202436 minSeason 1Ep. 77

How Focus and Discipline Led to $450,000 in Sales with Briggette Glymph | Ep.76

How did a nurse transition from healthcare to generating $450,000 in sales through e-commerce? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online, we chat with Briggette Glymph, a former nurse, who stumbled upon print-on-demand while researching for a digital printables store. Initially skeptical, she decided to open an Etsy shop selling print-on-demand products. She focused intensely on this one business, dedicating 4-5 hours daily to resea...

Nov 18, 202445 minSeason 1Ep. 76

How to Make Your Etsy Shop Unique with Andreas Pistolelis | Ep.75

How can you build a thriving online business while working less than 20 hours per week? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !By focusing on high-impact activities and leveraging automation, you can create a successful print-on-demand business on platforms like Etsy. In this episode of Built Online, Andreas Pistolelis shares his journey from musician to successful online entrepreneur. He discusses how he built a seven-figure print-on-demand business on Etsy, w...

Nov 13, 202443 minSeason 1Ep. 75

74. Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter

Are you ready to revolutionize your online business with video content? For that and more, follow us here and subscribe to our YouTube channel ! Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of...

Nov 04, 202439 min

73. From $100K to $1M: How Smart Hiring Scales Your E-Commerce Business with Yoni Kozminski

How can e-commerce entrepreneurs avoid common pitfalls when scaling their businesses? For that and more, follow us here and subscribe to our YouTube channel ! By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details. In this episode, we chat with Yoni Kozminski, co-founder and CEO of Multiply Mii, who discusses the challenges e-commerce business owners face as they grow. He emphasiz...

Oct 29, 20241 hr 3 min

From $0 to $1000/Month: How to Start a Successful E-Commerce Business with Julie Berninger | Ep.72

How many Etsy listings are needed to make $10,000 monthly? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online, Julie Berninger, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantity. The focus should be on understanding market demand and creating products that meet customer needs...

Oct 22, 202444 minSeason 1Ep. 72

Understanding Revenue, COGS, and Profit Margins with Nick Pasquarosa | Ep.71

Are you accidentally sabotaging your business by focusing on the wrong financial metrics? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online , Nick Pasquarosa, from Bookkeeper360, discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channel...

Oct 15, 202450 minSeason 1Ep. 71

70. From $500 to $20,000 a Month: Mastering Etsy SEO and Mockups with Alina

How can Etsy sellers boost their sales without using ads? For that and more, follow us here and subscribe to our YouTube channel ! In this episode, we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identify trending niches and optimize listings. Alina's approach involves combining multiple niches to cre...

Oct 07, 202441 min

69. Building and Selling Multiple Online Businesses with Grant Winns

What does it take to build and sell multiple successful online businesses? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Grant Winns, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses the importance of staying power, the challenges of selling to the right audience, and the lessons lea...

Sep 30, 202455 min

68. Do You Need to Be a Content Creator to Succeed? with Leslie Cole

Ever wonder if you need to be a creator to thrive in the digital world? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , Leslie from EverBee shares her journey from corporate marketing to online entrepreneurship. We discuss content creation, side hustles, and the freedom of building your own business. Learn how she helps creators thrive and gain insights on growing a successful digital brand. ------------ LESLIE COLE: - Instagram: https:/...

Sep 26, 202432 min

67. How to Use YouTube for E-Commerce: Proven Tactics that Work with Rich Khun

How can entrepreneurs leverage YouTube to grow their brand and business? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , Rich Khun shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality content regularly, even if it takes time to see results. YouTube can be a powerful tool for entrepreneurs to grow their brand and business if approached strategically and wi...

Sep 19, 202455 min

How Small, Loyal Audiences Drive Business Success with Scott Voelker - Part 2 | Ep.66

How can you turn a small audience of 1,000 true fans into a sustainable income stream? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Scott Voelker about building an audience of 1,000 true fans for sustainable income. He highlights delivering value and building relationships, sharing his experience of earning revenue from a small email list and YouTube channel. Scott suggests creating digital products or services that solve...

Sep 11, 202435 minSeason 1Ep. 66

Your Email List is Your Most Valuable Asset with Scott Voelker - Part 1 | Ep.65

What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Scott Voelker, who discusses strategies for building an online business beyond just selling on Etsy. He emphasizes the importance of attracting an audience, building relationships through email marketing, and then monetizing that audience. Scott shares his ARM framework - Attention, Relati...

Sep 03, 202452 minSeason 1Ep. 65

64. Unlock Your Marketing Superpowers with Jon Davids

How can you build a magnetic brand that attracts customers effortlessly? For that and more, follow us here and subscribe to our YouTube channel ! In this episode on Built Online , we chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, leveraging platforms like TikTok, Instagram, and YouTube, and using influencer marketing to amplify your reach. -----...

Aug 21, 202442 min

63. From Zero to $33K: How Automation Helped Them List Hundreds of Products on Etsy Daily with Louis Vetri

How can Etsy be a playground for proving product demand before scaling to other platforms? Etsy allows entrepreneurs to test and validate product demand with minimal upfront costs, making it easier to transition to larger platforms like Amazon or Shopify once a product proves successful. In this episode, I chat with Louis who discusses the advantages of starting an online business on Etsy. Louis shares his journey from launching an Etsy shop to achieving significant sales in a short period. He e...

Aug 14, 202448 min

62. Physical to Digital: From Flipping Homes to Building an E-Commerce Business with Lynn Stables

How does optimizing Etsy ads regularly lead to a profitable print-on-demand business? By diligently optimizing her Etsy ads daily, this Etsy seller was able to control her advertising spend and ensure profitability, which contributed significantly to her success in the print-on-demand business. In this episode I chat with Lynn, an Etsy seller and e-commerce entrepreneur, who shares her journey from flipping houses to building a successful print-on-demand business. She emphasized the importance o...

Aug 06, 202442 min

61. Embracing the Slow Burn: How Consistent Effort Leads to Long-Term E-Commerce Success with Sarah

How did a mom of three manage to grow her Etsy print-on-demand business to over $42,000 in just four months? In this episode I chat with Sarah, a successful Etsy print-on-demand entrepreneur and mother of three. Sarah shares her journey from making $70,000 in revenue last year to achieving over $42,000 in just the first four months of this year. She discusses the importance of consistency, the power of leveraging tools like Everbee for SEO and product validation, and the necessity of maintaining...

Aug 01, 202454 min

60. Bouncing Back: From Losing $100,000 to Generating $259,000 in E-Commerce Revenue with Melissa

How did a failed $100,000 retail venture turn into a $259,000 online success story? In this episode, Melissa shares her journey from opening a party supply store in January 2020, only to face the crushing impact of COVID-19, which forced her to shut down before even opening. She invested around $100,000 into the store, leading to significant financial strain. After closing her physical store, Melissa discovered print on demand through YouTube and started her online business in April 2022. Her fi...

Jul 17, 202443 min

59. Achieving $240K in Revenue: A Mom's 15-Month E-Commerce Success Story with Emily

How did a mom of two achieve $240,000 in revenue on Etsy in just 15 months? Emily, a higher education professional turned e-commerce entrepreneur, shares her journey and strategies for success. In this episode, I had the pleasure of chatting with Emily, who transitioned from a career in higher education to becoming a successful e-commerce entrepreneur. Starting with Amazon FBA in September 2022, she launched her Etsy shop in January 2023 and has since achieved over 10,000 sales and nearly $240,0...

Jul 10, 202435 min

58. From Brick and Mortar to E-Commerce: An Artist's Journey to Location Freedom with Vicky

How can e-commerce provide the freedom to travel and work from anywhere? In this episode, Vicky, an artist who sells her work on Etsy, discusses how e-commerce has given her the freedom to pursue her passion while not being tied down to a physical location. She started her Etsy store in 2012 but didn't have the marketing knowledge to succeed at first. In 2021, she relaunched her store using print-on-demand services, which allowed her to offer a wide range of products featuring her designs withou...

Jul 03, 202437 min

57. From 3 Sales a Day to 400 Orders Overnight: How SEO Can Launch a Viral Product with Beth

How does a seller of handmade products handle the overwhelming success of going viral overnight? Today's guest rose to the occasion by leveraging her existing infrastructure, optimizing her processes, and maintaining a focus on long-term sustainability. Beth, who started her Etsy journey in 2016, experienced a sudden surge in orders when her shop went viral in late 2021. Despite the initial chaos, she was able to handle the influx due to her pre-existing infrastructure and support system. Beth's...

Jun 26, 202440 min

56. Consistency, Mindset, and Grit: The Keys to Building a Million Dollar E-Commerce Store with Christina

Ever wondered how a digital marketer turned a side hustle into nearly a million-dollar Etsy business in just three years? Meet Christina, who started selling pet portraits on Etsy in 2021 and has since built a thriving print-on-demand business. Through hard work, dedication, and a strong mindset, she was able to quit her 9-to-5 job within a year and pursue her passion full-time. In this podcast episode, Christina shares her inspiring journey from struggling with various side hustles to finding s...

Jun 05, 202434 min

55. From Red to Riches: A $130,000 E-Commerce Success Story with Salma

How did a part-time Etsy seller make over $130,000 in less than a year and a half? By leveraging market research, optimizing her product listings, and maintaining a relentless work ethic, Salma, a personal trainer and Etsy seller, achieved remarkable success on the platform. In this episode I interview Salma, an Etsy seller who has made over $130,000 in her shop within a year and a half, all while working part-time. Salma shares her journey from initially struggling with her Etsy store to findin...

May 23, 202424 min

54. From Zero to 150+ in Sales in Months: Launching an Etsy Shop While Balancing a 9 to 5 with Andrea

Curious about how an ecommerce seller leveraged online tools to skyrocket her Etsy sales in just six months? Andrea, a full-time competitive intelligence analyst, started her print-on-demand Etsy shop in August 2023 and quickly achieved over 150 sales, utilizing Everbee for market research and optimization. In this episode of the Etsy Seller Podcast, I chat with Andrea about her journey from launching a shop to achieving significant revenue while still maintaining her day job. Andrea discusses t...

May 14, 202452 min

53. From Healthcare to E-Commerce: A Nurse's Guide to $300K in Sales with Briggette

How do you achieve over 9,000 sales and $300,000 in revenue on Etsy? In this episode I chat with Briggette who discusses her journey from nurse and novice Etsy seller to a successful entrepreneur. Briggette shares her initial struggles and slow start, emphasizing the importance of persistence and resilience. She highlights the significance of being customer-centric and adapting her product offerings based on direct feedback and observed buying patterns. Briggette also discusses her plans to expa...

May 08, 202449 min

52. E-Commerce Growth: How to Skyrocket Your Sales with AI and Community with Mesha

Can you leverage misspelled keywords to boost your Etsy sales? It turns out, yes you can! In this episode, we chat with Mesha, an Etsy seller who has increased her shop's visibility by utilizing commonly misspelled keywords. Mesha shares her unique strategy that has propelled her sales. Her story begins with creating hand-drawn art for her twin daughters, who wanted school supplies that reflected their identities. This personal project evolved as Mesha integrated her professional AutoCAD skills ...

May 01, 202451 min

51. Serial Entrepreneur to Etsy Pro: The Path to $10K in 3 Months with Anouche

Can an entrepreneur bounce back after losing their business to a global pandemic? Absolutely, and Anouche's story is a testament to that. In this episode, we're joined by Anouche, an entrepreneur who turned the loss of her language school during COVID-19 into a new opportunity on Etsy. With $10,000 in revenue in the first 3 months and over 530 sales in 8 months, Anouche's journey is a powerful example of resilience and adaptability. She shared insights on the importance of niches, the Armenian c...

Apr 24, 202437 min

50. Turning $0.20 into Thousands: Building an E-Commerce Empire on Printables with Lindsay Ashworth

Ever wondered how a creative passion can turn into a profitable Etsy business? Lindsay's story is a shining example of just that. In this episode, I chat with Lindsay, an Etsy seller who has mastered the art of selling printables and is now helping others do the same. From starting with physical party decorations to transitioning to digital products, Lindsay shares her journey of overcoming postpartum depression by diving into her creative passions. She emphasizes the ease of starting on Etsy an...

Apr 16, 202449 min

49. Transforming Etsy Research into Six-Figure Shopify Profits with Adrian

How does a Shopify seller use Etsy to skyrocket his business? By leveraging the power of design validation and strategic brand building on Shopify. In this episode I had the pleasure of interviewing Adrian, an entrepreneur who has mastered the art of using Etsy for market research to fuel his Shopify success. Adrian's journey from real estate to e-commerce reveals the power of strategic moves and the value of mentorship. He shared his process of building and selling a six-figure print-on-demand ...

Apr 04, 202452 min

48. An E-Commerce Expert's Blueprint to Making $70k in 30 Days with Kate Hayes

How does an Etsy seller go from zero to multi-six-figure revenue? In this episode, I sit down with Kate Hayes, an Etsy expert who shares her remarkable journey from initial setbacks to crushing it with over $70,000 in sales in just 30 days. Kate's story is a chronicle of thoughtful strategy, unwavering faith, and business acumen. She discusses her early failures, the pivotal moment of re-entering the Etsy marketplace with a researched approach, and the savvy tactics that skyrocketed her Etsy sto...

Mar 29, 202453 min
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