Brewing Bold Ideas - Official Beer Co. With Brett McCallum | BFS Ep 2

00;00;03;26 - 00;00;18;14 Sharon Welcome to Built From Scratch, the podcast, where we dive into the real stories behind entrepreneurs and business owners who turn their ideas into reality. I'm your host, Sharon Honey. Let's jump in. 00;00;18;16 - 00;00;31;00 Sharon Welcome to the Built From Scratch podcast. I am your host, Sharon Honey Belle and I have the pleasure today of interviewing Brett McCallum. He's the founder of the official beer company. Welcome, Brett. 00;00;31;03 - 00;00;32;27 Brett Thanks for having me. This is exciting. 00;00;32;28 - 00;00;39;02 Sharon It is, I know. So tell me all about the official beer company. When did it start? 00;00;39;05 - 00;01;02;21 Brett Well, we started about 2 or 3 years ago. And the reason we started was a bit of a piss take. And the reason. Because what happened was that I said I wanted to release a beer called 2032, and then I could become the official beer of 2032. And obviously with the Olympics and everything that was going on, and that was about to happen in 2032, that if I released a beer now, then no one could do anything or say anything in 2032. 00;01;02;23 - 00;01;22;08 Brett So I was really it was a joke at the start, and it was also the fact that we don't like craft beer, right? So all the flowery, smelly, tasty beers and stuff, we don't like them as like a, I'm going to say mature age drinker. So a big thing with that was that we wanted to bring out a, a local beer. 00;01;22;10 - 00;01;31;19 Brett Yeah, that tasted like beer that you could drink all day, and then we could make it work. So someone said, well, you can't do that. And, Sharon, I've known you for a long time, and, you know, that's. 00;01;31;21 - 00;01;34;04 Sharon A big challenge for you, isn't it? Yeah. 00;01;34;06 - 00;01;54;11 Brett So, yeah. So we did that and we bought out. I've got one of the original cans here. We bought our official beer 2032. So you'll notice that the, the colors, very similar to a hue with a big event that might happen in that year. Yep. And, then, so 2032 was born. We got a brewed by, black hops at the time, before they went broke. 00;01;54;14 - 00;02;11;16 Brett Yeah. And then, and then we come up with an idea of let's actually opening my own brewery, because that was a really good idea, too. Really stupid idea in the end. But then we opened up, a local venue, that was open for probably nine months, maybe, maybe a year. And it was an outdoor bar. 00;02;11;16 - 00;02;21;06 Brett And the whole idea there was like, let's just allow beer because that's even a want to drink. How be we like you should have everyone's beer and have your beer there as well. 00;02;21;08 - 00;02;33;16 Sharon And well, I, you know, we hosted a big party venue, and I have to admit, your beer was an absolute hit. And personally, my favorite is the ginger beer. I think it's fantastic. Are you still brewing that one? 00;02;33;17 - 00;02;48;07 Brett Yeah. Yeah, that's coming out next. So what we did was the venue had to close, which was very sad. But at the same time, when you get 62 days in a row, rain as an outdoor venue, never going to work. So. And then the tram come through and all the stuff that happened on the Gold Coast so that that'll happen. 00;02;48;07 - 00;03;03;06 Brett And then we went into a little bit of hibernation, and we decided, okay, let's change our model. And our model now is based around the distribution of where the beer goes. So if we're going to distribute on the Gold Coast, let's brew on the Gold Coast. If we're going to distribute in Melbourne, let's bring in Melbourne. Yeah. 00;03;03;06 - 00;03;15;18 Brett We've just come up with an awesome, deal where we're actually going to take the B to India. And a big part of that is that will brew locally in India. So that's our recipe to our marketing. Everything is exactly the same. So it's all quality controlled. 00;03;15;19 - 00;03;15;28 Sharon Yeah. 00;03;16;00 - 00;03;34;19 Brett And we've just tested that in New Zealand. So we've just launched a beer in New Zealand called Yeti Lager. And that's based around our basketball team. The Taranaki is and we launched Yeti Lager earlier this year. And it's the exact same recipe. Everything's exactly the same, but it tastes just that little bit different. And we didn't know why. 00;03;34;27 - 00;03;52;25 Brett And it was like the same brewery, same story, same brewery, different brewery and all that. And we found that the water is nicer in New Zealand. It's something a little bit different. But and that's that's what we're learning as we go. So what we decided to do is let's stick to one B get it right, see where we can distribute it and then bring out the other BS. 00;03;53;00 - 00;04;09;17 Brett Yeah. So the original three beers we had was obviously 2032 your favorite and my favorite, the ginger beer. And then also we had a mid strength. We found that people there's a lot of mid strength in the market. Refused to do zero strength because well I have a beer can have alcohol in it. And that's why I do like a what. 00;04;09;19 - 00;04;29;14 Brett But a big big part of we just want to have a heap of fun. Yeah. And if you when I turned 52 years ago and I decided I'm just going to do stuff that I enjoy. So a really big part of that is let's have fun with what we do. And obviously I've been a B companies a lot of fun, cost a lot of money, not that bit, but at the same time is we have a lot of fun while we do it. 00;04;29;16 - 00;04;36;25 Brett So JK lager, I got one of them. Oh, there we go. That was clever. I got one of them here as well. So that's, You like. 00;04;36;26 - 00;04;37;22 Sharon The mid strength. 00;04;37;29 - 00;04;38;26 Brett Now that's full strength. 00;04;38;26 - 00;04;42;12 Sharon This, like hub I should be on at the moment. I'm trying to do that. 00;04;42;13 - 00;04;58;14 Brett Trying to know Covid but it's actually got zero carbs. But we can't make that announcement because then we have to go and spend a whole pile of money on tests and sciences and all that sort of shit. Yeah, whereas we can, I don't know, am I allowed to swear on this podcast? Apologies for that. But yeah, that's why it's low carb. 00;04;58;14 - 00;05;02;07 Brett So juicy lager was born from that. And then ginger beer will come next because. 00;05;02;07 - 00;05;09;07 Sharon I tell you, and it's a Json lager because we're all fitness freaks here and all trying to be low carb and high protein. 00;05;09;09 - 00;05;23;10 Brett Yeah, probably. No. I'll tell you where GC lager came from. Do you remember back in the day when k b lager remember the all that were gold cans and that was big K when I remember that's all my dad used to drink. Right. And that was in a steel cane in a ring pull in that sort of stuff. 00;05;23;13 - 00;05;32;23 Brett And I went to the guys here and I said, I want some design like this. Yeah. And it was literally just a K and a B, and they come back. When I was little, Jake Lager. 00;05;32;23 - 00;05;33;18 Sharon Was born sort of. 00;05;33;25 - 00;05;49;05 Brett Based off the old school. Still got our l, Reg Mombassa sort of logo type stuff that we like to do the old mambo stuff. Yeah. Which is sort of the inspiration behind all the artwork that we do. And that's because that's what I grew up enjoying. A lot of this is about me, I please. 00;05;49;08 - 00;06;01;28 Sharon Well, I'm interested as well to know about, say, what is the craft beer or beer industry like when you are expanding into New Zealand? But I guess India as well. Is it a big market? Is a growing market. 00;06;02;01 - 00;06;23;17 Brett Well, the thing about India is the it's the largest alcohol consuming middle class in the world. And the reason is because there's so many of them. Right. That's that's the problem. Oh another problem. That's a good thing. Yeah. It's really hard not to succeed if you can make sure that you make it right. And the thing what we're finding hardest at the moment is making sure that we can actually rely on the local people to, to get the brew right, to make sure we can do it. 00;06;23;17 - 00;06;41;25 Brett And I also want stronger, I we these are 4.6. They want 6.2 alcohol level. So the bigger cans we went for the bigger cans specifically based on the fact that I like that. And I think it's different in the market. Like if you look at the old the 2032 that we did and compare that in size. Yeah, it's the full 40 mil. 00;06;41;25 - 00;06;46;14 Brett Can you get it cost us an extra little bit of money. But at the same time you get much more value for money. 00;06;46;14 - 00;06;48;25 Sharon Yeah. Nice. I love the branding there on the Yeti. 00;06;48;27 - 00;06;49;24 Brett It's good, isn't it? 00;06;49;27 - 00;06;51;27 Sharon Is that when you walk. 00;06;52;00 - 00;07;12;09 Brett Into the bottle shop? Yeah, well, that was the whole idea. Like Ziggy, who you've met here at the at, at work, he he, he designs all the cans and we've given him inspiration, but then given him free rein, go free life. And Ziggy, he's one of those guys that, is really good at what he does, and he gets his heart and passion into it, and he's done that. 00;07;12;09 - 00;07;17;17 Brett And it's just like my. That's perfect. Like every single can that he's designed so far has been pretty amazing. 00;07;17;20 - 00;07;30;17 Sharon Nice. And say if you are expanding into other states in Australia that you want to set up locally, so is that up to, a champion, for example, in another state to approach you and say, hey, we want to we want to bring some of you be here? 00;07;30;17 - 00;07;31;05 Brett I would love. 00;07;31;06 - 00;07;32;07 Sharon That. 00;07;32;09 - 00;07;54;08 Brett No, I would love that. Yeah. That's how that's how India happened. He's we had a guy come to us and he's got the company over there called Boomerang Ventures, which is taking Australian products into India. And he said, look, I would love to get you guys involved. What can we do? How can we make that work? And it was like, well, if we got the right people and we could still make the beer, then we're happy to look at any options on that front. 00;07;54;10 - 00;08;05;03 Brett But the big thing for us, we're aware of marketing company. So to me, as long as the quality's there and at the end it's good, then that's that's what we're looking for and what we're trying to sort of achieve, I suppose. 00;08;05;06 - 00;08;15;19 Sharon Excellent. So it would people that are running specific groups or events for example, can you custom brew for them as well, or is this really you just. 00;08;15;21 - 00;08;19;15 Brett You've hit the nail on the head. Yeah. Official beer can become the official beer of anything. 00;08;19;15 - 00;08;20;01 Sharon Yeah. 00;08;20;04 - 00;08;38;01 Brett That's that's pretty much what we do and where we're at. A big part of it is the fact of the branding itself, and the name itself was done on purpose, as I mentioned with 2032. But it also meant that we can be the official beer of any football team. We can be the official beer of any location event, any of that sort of stuff. 00;08;38;04 - 00;08;56;02 Brett The only thing is to get the cans colored and done like this, which is actually printed on the can and candle. That's the stuff as a minimum of 1036 cans. Just because that's the way we can only buy them in in certain ways. The beer itself, depending on what be you're after. So now we're, we've actually got four beers in the market or about to go in the market. 00;08;56;04 - 00;09;11;20 Brett There's, obviously the, the lager, there's, ginger be about to come out again, which is just the best. There's there'll be an IPA or XP, and then with we're still discussing whether we do the mid strength or I'm still against it, but yeah, you guys are sometimes good at listening to. 00;09;11;20 - 00;09;18;00 Sharon People in the market that's saying, that's really cool. All right. So where where can people buy the beer. 00;09;18;01 - 00;09;37;03 Brett Now at the moment we're at, Play Zone in Service Paradise. That's a really good event. Location right in the middle of servicing Cavill Avenue. So we actually do play Zone Lager, which is actually JC lager just rebranded, as Play Zone Lager. Those guys are doing a great job in there. So that was our first location here. 00;09;37;14 - 00;09;54;03 Brett And now come back, to us, as we're looking to call it now, and then from here, from, from from the office here, we can actually sell wholesale now. So you look at the we're in negotiations with people like AWS and a number of different, buyers. It's a really, really hard market to get into which we're learning. 00;09;54;03 - 00;10;10;05 Brett And that is because you big boys have got most of the taps in the pubs. Yeah. So most pubs are got one tap for a local craft beer. But what we're finding now is when people taste the beer then like, oh, actually I'd really like that on tap. So we're doing kegs and, well, we can sell to parties. 00;10;10;05 - 00;10;13;16 Brett We can sell them anywhere. But that's all done by state of our office here in Burley. 00;10;13;19 - 00;10;35;10 Sharon Nice, I like it. So let's talk a little bit more about Brett then. Okay. Here we go. Sort of the journey to to this because you've done so many different things. So this is obviously a great experiment. Lots of fun. What's the most challenging business venture that you've, that you've sort of approached over the last few years. 00;10;35;10 - 00;10;59;22 Brett Over the years? Jeez. Well, I'm a serial entrepreneur, as you know, I've done a lot of different things, good and bad. I've been very, very successful and very unsuccessful. I wrote a book about that. But the most challenging, I would say, would be actually having a venue. I think the hardest thing with when we opened the venue was, dealing with staff. 00;10;59;24 - 00;11;16;29 Brett Dealing with casual staff. Yeah. And the amount you got to pay people to actually serve beer is just insane. I was paying more to someone to wash dishes than I was to like someone to actually be in the office here doing, day to day work and amazing. And and the thing is, it's. And that's fine. I'm not the not. 00;11;17;00 - 00;11;33;04 Brett I just didn't know. Yeah. And then also the transient worker that comes through as well. And then as I just couldn't be bothered gone today. So then I'm down there. Yeah. So like you do a full day's work and then you're working the night in the bar and just those sort of things that we never took into consideration. 00;11;33;07 - 00;11;51;20 Brett Yeah. Because I obviously look into everything so deeply before I just jump at things. Yeah. Which is obviously ironic. That was one of the things we learned from that. Other than that, we've had just lots of different business ventures, and I just enjoy it. I think, I think the key for me is just jumping in both feet. 00;11;52;08 - 00;12;15;05 Brett We bought a basketball team two years ago. We own a basketball team in New Zealand called the Taranaki is. That's what the dialog is for, right? That's been a really interesting thing from from the New Zealand side of things is because we're not local. And it's a small town and it's very, a very chatty town, like we're, we've gone in there to try and make it a professional team and make everything professional. 00;12;15;05 - 00;12;20;27 Sharon How did that come about? Like, how did you learn that this was an opportunity, an opportunity to acquire a basketball team? 00;12;21;02 - 00;12;44;03 Brett So we went to, open, team here on the Gold Coast. So I met with the Australian NBL. And the amount of money that they wanted for a license was insane. And, the business model that they had was insane as well, and I didn't want to pursue that. After the amount of money that was supposed to be on the table, I didn't think there was a value there. 00;12;44;05 - 00;13;01;25 Brett So then I got approached from someone that learned that we were looking at that to say, hey, why don't you have a look at New Zealand? And then a guy by the name of Justin Nelson who's actually just joined the Australian NBL. Great guy. He, he reached out to me and we had a conversation and there was a team in Taranaki, in New Plymouth that was struggling. 00;13;01;25 - 00;13;19;04 Brett And we're about to go under and said, look, you could tell them by coming on board and taking them over and running it as a professional business. And so that's how it came about. I then looked at the opportunity went, how cool is that? I can own a basketball team. And then once again, we've learned lots of lessons in the. 00;13;19;06 - 00;13;27;01 Brett So it's cost a lot of money, but at the same time is I own a big company and I own the professional basketball team. It's like midlife crisis, maybe. 00;13;27;01 - 00;13;49;29 Sharon Yeah. I mean, I'm a little bit like you, as in, I've got some in many, many pies. Yeah, yeah. And, when the local so-called soccer clubs was one of the things I was involved in, sort of, getting off the ground and, one of the things I've always thought was that, it's certainly the best, I think the best role you could have, or the best value for money, is to be the sponsor. 00;13;49;29 - 00;13;59;27 Sharon Yes. Rather than be the person that's managing the team 100%. You get all of the fame and you know, and none of the headaches because there are so many headaches right behind running a sporting team. 00;14;00;06 - 00;14;15;06 Brett Yeah. It's interesting, all the things you don't think of like, where the players in the live are, they get transported. What do they eat? What I like, I sit there and go, you're a professional athlete. Surely you know what to eat. That they we find that we have to do everything for them because that's what they used to. 00;14;15;06 - 00;14;15;16 Sharon Yeah. 00;14;15;16 - 00;14;26;16 Brett And like, you literally hand feed these people because that's what. But then same time they then go and play and they win. And they do all the things that you want them to do. It's like that's that's a juggling act, which I found really difficult. 00;14;26;18 - 00;14;27;08 Sharon Yeah. 00;14;27;10 - 00;14;37;13 Brett But it's finding the right people around you the same as any business, really. Surround yourself with people that, way more intelligent than you are, what you do and then make it work. I think that going back to that, to the new model. 00;14;37;15 - 00;14;43;10 Sharon Yeah. And do you get to get much downtime or is that is your joy just in creating businesses around the things you love? 00;14;44;03 - 00;14;55;20 Brett Do I try and have much more down to them now? Over the last sort of 12 months, I've, I've sort of started to slow down. But I do I'm like you, the ADHD kicks in and you just sit there and. 00;14;55;20 - 00;14;56;16 Sharon Good idea. 00;14;56;18 - 00;15;17;12 Brett Oh, there's a squirrel over there. We try and we go now, I think a big part of that personally, is that I just enjoy it so much. And I think it's really tough. Like everyone says, just concentrate on one thing, and I, I say back to them now, like, if you were in my head and you saw how my brain worked, you don't understand how I can't concentrate on one thing. 00;15;17;15 - 00;15;35;27 Brett Right? But what I have learned is if you surround yourself with the right people, then they'll say no on your behalf. Yeah. So I hire people specifically to say not like my business. Part of any business. Now with for probably 16, 17 years, he's always is in the background. How many people know him. But at the same time he's the one that says, you're an idiot. 00;15;36;07 - 00;15;53;24 Brett Most, most days. But he also now takes a much more sort of, bigger role in everything we do. And, he's like, not we're not doing that because of this. And I'm always one of those people. Why not why, why, why? But at the same time is I also start to listen now where I never used to. 00;15;53;25 - 00;15;56;24 Brett Yeah. Like, cost me lots of money, but that's been fun. 00;15;57;01 - 00;16;19;05 Sharon Yeah. I think the other thing is about knowing sort of where your zone of genius is. So if you are an ideas person and like there aren't, there's not that many people out there that actually have that ability to be able to visualize something in their mind and, and actually turn it into something in reality. So as long it's the same thing, as long as you got those right people that that can drive it after you've created it. 00;16;19;05 - 00;16;31;13 Sharon Yeah, that's good as well, because I imagine you're the you would be exactly the same as me, which is that as soon as it's running smoothly and there's a pattern and repetition to it, it's really hard to stay focused on it, without doubt. 00;16;31;13 - 00;16;31;16 Brett Yeah. 00;16;31;17 - 00;16;50;12 Sharon And I know that it's been a while. I know that I know that like from a psychological perspective, it was like really like doing having a routine, doing the same thing should be better. But for me, it just it does not feel energizing. I'll just go. My brain will go everywhere else except for the thing I'm meant to be doing 100%. 00;16;50;12 - 00;17;05;21 Brett The day I first tasted the beer. I'm I'm done now. My my job is done under you guys. Come on, let's get this. But what I've what I've done with the beer, actually, because I've enjoyed it so much, is now. Okay. Well, with the next one. Yeah. And the good thing here is I can have 37 bit so I can do this 37 times. 00;17;05;21 - 00;17;19;14 Brett Yeah. And it's like I prove my point with 2032. You can't do anything about that now. So let's move on. Oh JK. Like that's a good idea. Let's do Yeti like let's let's go to India. Let's do it. And I think what this business allows me to do is actually look at that a little bit differently. The most. 00;17;19;16 - 00;17;25;11 Sharon Nice. And do you still have your your beer cart to go out to events? We do. 00;17;25;13 - 00;17;34;14 Brett We do. Yeah. We, we've got that where we can just put the kegs on the back and then hook that up and take it to an event. Not something we do very often anymore, but we we should. I think it's a great idea. 00;17;34;15 - 00;17;43;04 Sharon Yeah. I thought it was good fun thing. Like, people always loved it when this little golf cart thing just started beeping beeping, beeping as it pulled up with the the BMW. 00;17;43;04 - 00;17;46;04 Brett Yeah. And is let's see the taps on the back in your wire. It's great. 00;17;46;05 - 00;17;48;24 Sharon Yeah. Very cool. 00;17;48;26 - 00;18;13;25 Brett But yeah. No didn't answer your question though. It's to to take that to the next level and to get things on that level. Next level. I actually am I put in patentable, repeatable processes. So therefore people can do that. Yeah. And then it's finding the right people to do that. That's the hardest thing I think the hardest thing is when you create a business or you create something and you get it to a point where you go, okay, that can go boom, now it's finding the right person to make that go boom. 00;18;13;25 - 00;18;14;14 Brett That's not you. 00;18;14;18 - 00;18;25;28 Sharon Yeah. I'm finding and that's the same passion for the idea. And that really understands that sort of drive and the and and your vision for it to be able to drive it forward I think. Yeah. 00;18;25;28 - 00;18;39;29 Brett Yeah. It's interesting I, I had lunch with, goodbye to my Trevor, who you met today as well, the other day. And he said to me, you're one of the only people on earth that can actually see the future of, like, what a business is going to look like. Get it to that point and then walk away from it. 00;18;40;00 - 00;18;54;10 Brett Yeah. And it's like, yeah. And you guys don't walk away from it. That's not a good idea. And I said, yeah, true. But the big thing for me is that I can get it to that point. And I'm more than comfortable to do that. Yeah. And then we just need to find the right people to run that and make that happen. 00;18;54;10 - 00;18;57;02 Sharon And it's creating opportunities for those people to be. 00;18;57;02 - 00;19;18;00 Brett And that's that's legacy. That's what it's all about, leaving that legacy there that you can then bring someone in to actually run that. Because that's the other thing with entrepreneurs. And there's always like, there's not many entrepreneurs in the world that make money. There's not many entrepreneurs succeed, but there's all these people that shouldn't be entrepreneurs but should be the number two man or number one man even. 00;19;18;00 - 00;19;32;29 Brett Yeah. And actually, Kevin, because they're so good at what they do, whether it's a salesman, whether it's the CEO, whether it is if you follow an entrepreneur, someone like us that can Gary and he's a vision, here's how you do it. And then you run with that. They can make so much more money. 00;19;32;29 - 00;19;33;10 Sharon Yeah. 00;19;33;17 - 00;19;34;27 Brett That's my that's my thoughts on. 00;19;34;27 - 00;19;39;06 Sharon That I totally agree. So look, we, nearly at our 20 minute. 00;19;39;10 - 00;19;40;15 Brett Oh here we go. 00;19;40;15 - 00;19;46;10 Sharon Hey, what we like to do now is, we're going to do a, final five. Oh, I. 00;19;46;10 - 00;19;49;20 Brett Think nervous about this. Can I do it before I do that? I'm going to have as a gift for you. 00;19;49;20 - 00;19;50;06 Sharon Oh, nice. 00;19;50;07 - 00;19;51;17 Brett There you go. You don't have to put on that. 00;19;51;19 - 00;19;54;29 Sharon Yes, I've got the headphones on that, that that actually goes very nice. 00;19;54;29 - 00;19;55;17 Brett It does me the. 00;19;55;17 - 00;20;04;08 Sharon Outfit as well. Okay. The black. All right. So you got 60s to answer each of these questions okay. All right. Number one what gets you out of bed each day. 00;20;04;10 - 00;20;18;25 Brett My alarm clock at five I am a does true story five I am. Every morning I get up I drop my son to the train station at 520, and I walk from North Bailey to Berlin, back every single morning. And then I go for a swim in the ocean, and then I get out. And that's not my day. 00;20;18;28 - 00;20;19;17 Sharon Good on you. 00;20;19;18 - 00;20;32;23 Brett And I do that. I got crook earlier this year, and then to get better, I had to lose a lot of weight and that's how I lost the white. And it's just like a now become a habit. And I think that's one of the best habits that I have, is the fact that I go out there, I work with 2 or 3 other guys. 00;20;32;25 - 00;20;37;29 Brett We solve all the world's problems just talking shit to each other, and it just gets your head in the right space for the day. 00;20;38;03 - 00;20;45;10 Sharon That is a great way to start the day. All right. Second question. Do you have a quote or motto that you live by? 00;20;45;13 - 00;21;03;10 Brett I do, I have a few, the one my family lives by is that Don't Be a Dick is our number one quote and memoir in our family. It's written on the board in my office. That's what we do in the office here. The the the big thing for me is, like, guys like Steve Jobs and stuff like that. 00;21;04;09 - 00;21;18;00 Brett Some of the stuff that they've left us with just in regards to, I'll kind of actually announce any quotes at the moment, but just some of the things and like Gary Vee, I follow a lot of Gary Vee, you know, follow a lot of that sort of stuff where it's just get off your ass and have a crack. 00;21;18;00 - 00;21;33;04 Brett Yeah, that's done leaving me behind. Like, you get one life to leave, so just leave it. And I think a big part of that is that, if you don't, you're going to regret stuff. Have no regrets, no regrets, no regrets. As they say in the movies. 00;21;33;07 - 00;21;38;14 Sharon All right, what's the best thing that's happened to your business this year? 00;21;38;16 - 00;21;58;21 Brett Oh, me slowing down? Yeah, I think that's what it is. I think May actually listening to my wife, I hope she watches this, but, yeah, me listening to my wife and actually sort of sitting there and God just slow down a little bit. You need to slow down a little bit. And by me being able to do that and then concentrate a lot more on what we're actually doing, I think in the end I was to take that next step. 00;21;58;24 - 00;22;15;22 Brett Yeah. Whereas I think going for a million miles an hour at every single thing you do is great, if that's why you work. But to me, it's finding sort of that, that gap. Yeah. I actually said to my wife feeling, you know, I want to become a pro golfer. I'm never going to become a pro golfer, but I want to play enough golf. 00;22;15;25 - 00;22;31;01 Brett Yeah. To actually like, practice like I would. Yeah. So 2 or 3 days a week, I haven't played golf yet this year, but that was the plan. But it also means that you can slow down. It gives you four hours a time. Yeah. Where your phone's off and you just sort of don't look at that as much. I think that's probably. 00;22;31;03 - 00;22;38;05 Sharon The biggest thing. And you've created that daily practice in the mornings now. Yeah. So then it's just a matter of creating that sort of weekly practice 100%. 00;22;38;05 - 00;22;41;02 Brett Yes. Just getting that daily right and making sure you can do that and fitting things in. 00;22;41;04 - 00;22;50;19 Sharon Amazing. All right. So, all right, so what is, the greatest lesson you've learned on your business journey? 00;22;50;21 - 00;22;54;02 Brett Greatest lesson I've learned. 00;22;54;05 - 00;22;59;09 Brett Don't trust anyone until they prove they can be trusted. 00;22;59;11 - 00;23;00;09 Sharon Nice. 00;23;00;12 - 00;23;16;23 Brett And the reason that is, is because I've been burned by so many people, I trust everyone, I give everyone a crack. I think everyone's good. And then you get burnt so many times as if you flip that on its head. And when I say don't trust them, it's not don't listen. Yeah, it's just sort of actually sit back, watch, make sure it works. 00;23;16;23 - 00;23;25;19 Brett Make sure you can actually put trust in that person. And then once you gain more trust, you get 100%. You burn me once you're out. That's that's that's that sort of simple. I think that's probably the best thing. 00;23;25;22 - 00;23;30;07 Sharon I totally agree with you. That's definitely a lesson that I've had to learn as well on the way. 00;23;30;08 - 00;23;32;06 Brett I think most of us have, have. 00;23;32;08 - 00;23;42;16 Sharon And my final question, what is your top goal for this year, and how can our podcast listeners and viewers help you with it? 00;23;42;19 - 00;23;58;14 Brett Oh, I'd love to get the beer out into every state in Australia. I don't think we'll get that done this year. I think it's probably going to be in the next couple of years. However, I'd love to bring out a range of beer that people enjoy, that they sit there and go, oh, it's such a good beer. And we've done that because everyone really likes it. 00;23;58;14 - 00;24;19;15 Brett Like, I got feedback this morning from my son's boss. Just things like that make it make me happy that we've produced something that people got. Oh okay. Good that. But I think the biggest goal for this year would be to establish the brand, establish distribution, and just make sure that we can, we can push this out across the country or globally now because we're in India and New Zealand. 00;24;19;17 - 00;24;24;05 Sharon Yeah. So our viewers can just encourage people to, to seek out. 00;24;24;05 - 00;24;30;07 Brett Seek out official. Yeah, yeah. Or if you want to make your be official then we can do that as well. 00;24;30;08 - 00;24;45;18 Sharon Yes. Amazing. All right. Well it's been super cool talking to you about this today Brett I love I actually I absolutely love this initiative. So so well done. Can't wait for 2032 when we're all trying to film. 00;24;45;21 - 00;24;49;14 Brett And the lawyers are coming after us and all that fun stuff. That'll be fun. So looking forward to that. 00;24;49;14 - 00;24;52;21 Sharon Be very cool. All right. Thank you for visiting today. 00;24;52;21 - 00;24;55;07 Brett Thanks so much, Aaron. Appreciate it. Good luck with the podcast. 00;24;55;08 - 00;24;55;25 Sharon Thank you. 00;24;55;27 - 00;24;58;17 Brett Just. 00;24;58;19 - 00;25;14;01 Sharon Thanks for listening to Built From Scratch. If you enjoyed today's episode, make sure you hit the subscribe button for more conversations with inspiring entrepreneurs. You can take a look at our show notes for our socials and where to find us online. Until next time, keep building.