What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business , Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA. If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, thi...
Jul 02, 2025•8 min•Season 5Ep. 55
If you could start over, what would you do differently? In this episode of Built by Business , Andy Isom shares the 3 biggest changes he’d make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start. Whether you’re launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down. Want help launching with ...
Jul 01, 2025•6 min•Season 5Ep. 54
Thousands of creators are going viral—but going broke. In this episode of Built by Business , Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You’ll learn why content alone isn’t enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income. If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap. Want help turning content into cash...
Jun 30, 2025•5 min•Season 5Ep. 53
You didn’t start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business , Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled. Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the oth...
Jun 29, 2025•8 min•Season 5Ep. 52
Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business , Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds. If you're post-launch and not sure how to scale smart, this episode gives you a proven framework. Need help decoding your ea...
Jun 28, 2025•7 min•Season 5Ep. 51
Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business , Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions. If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused. Find all my resources ...
Jun 27, 2025•7 min•Season 5Ep. 50
AI is powerful—but it can’t save a weak offer. In this episode of Built by Business , Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what’s broken. You’ll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch. Whether you’re just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell. Need help figur...
Jun 26, 2025•7 min•Season 5Ep. 49
Most sellers treat Amazon like the whole business. But the smart ones know it’s just the engine. In this episode of Built by Business , Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale. If you're ready to build something bigger than just an Amazon store, this episode is your roadmap. Reque...
Jun 25, 2025•5 min•Season 5Ep. 48
You don’t need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business , Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying. From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche. Need help finding what your com...
Jun 24, 2025•7 min•Season 5Ep. 47
The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business , Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10. You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your bluepri...
Jun 23, 2025•8 min•Season 5Ep. 46
Most Amazon sellers are addicted to revenue—but they’re starving for profit. In this episode of Built by Business , Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn. From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders. Want personalized h...
Jun 22, 2025•14 min•Season 5Ep. 45
How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business , Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You’ll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning. Whet...
Jun 21, 2025•15 min•Season 5Ep. 44
In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around? What’s one piece of advice that sounds smart—but actually holds entreprene...
Jun 20, 2025•16 min•Season 5Ep. 43
Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business , Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires. Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it. This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably...
Jun 19, 2025•23 min•Season 5Ep. 42
In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I’ll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.
Jun 18, 2025•13 min•Season 5Ep. 41
In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom , we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning. I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native b...
Jun 17, 2025•19 min•Season 5Ep. 40
Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This , Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers. We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you’re ...
Jun 16, 2025•17 min•Season 5Ep. 39
Great products on Amazon don’t sell themselves. Great offers do. In this episode of Built by Business , Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear. Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often...
Jun 15, 2025•9 min•Season 5Ep. 38
What does it take to build a brand when nobody’s watching? In this episode of Built by Business , Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you’re stuck in the early grind and wondering if it’s all worth it… this episode is for you. Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind t...
Jun 14, 2025•9 min•Season 5Ep. 37
Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it’s never been easier to launch your Amazon brand on TikTok. In this episode, Andy walks through Helium 10’s new: Listing Converter Profits Calculator Inventory Manager Influencer Finder Save BIG on Helium 10 right here: https://bit.ly/3TVo20K Plus: real-world workflows, c...
Jun 13, 2025•8 min•Season 5Ep. 36
In this episode of Built by Business , we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability. We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Don’t wait for your next shipment to surprise you, get proactive. All my resources c...
Jun 12, 2025•10 min•Season 5Ep. 35
Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business , Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand’s growth. From split-channel confusion to delegation traps, you’ll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth. Perfect for Amazon and DTC founders who ar...
Jun 11, 2025•7 min•Season 5Ep. 34
Amazon has officially begun testing humanoid delivery robots in San Francisco—and it’s not science fiction. In this episode of Built by Business , Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it. Learn why Amazon is betting big on automation, how it’s rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced. Whe...
Jun 10, 2025•8 min•Season 5Ep. 33
Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs. Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiati...
Jun 09, 2025•10 min•Season 5Ep. 32
When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success. In this episode of Built by Business , Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship. All my resources: www.andyisom.com...
Jun 08, 2025•6 min•Season 5Ep. 31
Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. In this episode of Built by Business , Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down. All my resources: www.andyisom.com...
Jun 07, 2025•8 min•Season 5Ep. 30
DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it. In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today’s economy and how to rethink your channel mix for long-term success. All my resources: www.andyisom.com...
Jun 06, 2025•10 min•Season 5Ep. 29
Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business , Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon. You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit. Perfect f...
Jun 05, 2025•10 min•Season 5Ep. 28
Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy. Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025....
Jun 04, 2025•13 min•Season 5Ep. 27
Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it. In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You’ll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands l...
Jun 03, 2025•8 min•Season 5Ep. 26
