“We’re the Oldest Startup in the Nation” - Aly Wente, Wente Vineyards
Episode description
Aly Wente is the VP of Marketing and Customer Experience at Wente Vineyards. Wente is the country’s longest, continuously operated family-owned winery; Aly is the fifth generation of the Wente family to lead the business.
In this episode, Aly shares the history of Wente Vineyards, what drives their success, the respect the current team has for past generations, and how they build upon past generations’ work to keep the brand thriving. She talks about balancing the retail and hospitality sides of the business, and how they pivoted to keep the brand top of mind for customers during the pandemic. Lastly, Aly discusses the “new wave of wine drinkers” and how Wente Vineyards can still fit into their lifestyles.
IN-FLIGHT TOPICS:
- History of the Wente family and business
- How Aly joined the family business
- Pandemic pivots and what will stick
- Dynamics of a multi-generational family business
- Balancing family and work
- Trends in the new wave of wine drinkers
- The future of Wente Vineyards
- …and more!
RELEVANT LINKS:
Wente website: https://wentevineyards.com/
Wente Insta: https://www.instagram.com/wente/?hl=en
Aly LinkedIn: https://www.linkedin.com/in/alywente/