Spreading Happiness One Stroopwafel at a Time - with Anouck Gotlib, CEO of Belgian Boys

Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies.

In this episode of Building While Flying, Anouck joins Katie Hankinson to talk about Belgian Boys’ unique origin story, and how she and her team are bringing their favorite treats from Belgium to the U.S. She also discusses the differences between American and European consumers, and how building a strong brand foundation has led to their success.

If you’re craving something sweet after listening, see where you can find Belgian Boys products near you.

In-flight topics:

• How Belgian Boys was born
• Going into business with your partner
• Developing authentic products
• Making an impact during the pandemic
• Building a strong brand foundation
• Differences between American and European consumers

Connect with Anouck:

• Belgian Boys website: https://www.belgianboys.com/
• Belgian Boys Instagram: https://www.instagram.com/belgianboys/
• Belgian Boys on TikTok: https://www.tiktok.com/@belgianboys?is_from_webapp=1&sender_device=pc
• Anouck on LinkedIn: https://www.linkedin.com/in/anouck-gotlib/