Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.
Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.
Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.
On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.
Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.
Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.
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It’s easy to tell when a company has become “truly digital”—especially in the financial services industry. This week’s guest discusses why being “truly digital” in fintech matters, and the best ways to get there while building trust with your customers. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times ...
Non-profit owners, employees, donors, supporters—this week’s episode is for you! There are a lot of assumptions and stigmas surrounding non-profits and what it’s like to run them. This week’s guests debunk many of those, and show what has made theirs so successful for the last seven years. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build st...
Agency life is packed full of lessons and experiences you’ll take with you on every next step of your career. For this week’s podcast guest, those lessons helped him build a multi-million dollar brand that’s now a household name and has made a difference in wellness for thousands of people. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build s...
There’s a nuance between networking and relationship building. While the former can feel superficial and, at times, self-serving, our podcast guest this week explains how the latter can impact your career and life, and how it has helped her grow as a professional and human. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that...
If entering the spirits industry—as rookies, no less—were easy, everyone would do it. Childhood best friends JD Recobs and Chris Buglisi are tackling this challenge head on with a unique product: whiskey for everyone. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, a...
Live events were one of the biggest casualties of the COVID-19 pandemic. But Daniel Curtis and his teams saw this as an opportunity to slow down, reflect, and find their next path forward. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changin...
Fixing the broken food system is no piece of cake—but one brand believes they can do it, one bowl of soup at a time. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all s...
What is modern fatherhood? How do you build an authentic brand, and remain true to it over time? How do you pitch a show to Food Network? Is being in reality TV worth it? All these and more are answered in this week’s episode of Building While Flying—so buckle up, it’s gonna be a ride! Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong...
The beauty industry is often seen as shallow, and it’s not often taken very seriously. One entrepreneur is out to change that stigma and make a difference. Real-estate investor turned beauty entrepreneur Arah Sims brings her passion for purpose to the industry, while empowering people everywhere to explore a new form of self-expression. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of...
What does it mean to be a “conscious entrepreneur” and lead a purpose-driven business and brand? This week’s episode of Building While Flying answers that question (and more!) and addresses the need for more companies to start doing the same. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through str...
