In this episode of Building Unbreakable Brands , Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father’s shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode ...
Jul 24, 2025•38 min•Season 2Ep. 7
In this episode of Building Unbreakable Brands , Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen ...
Jul 10, 2025•51 min•Season 2Ep. 6
In this episode of Building Unbreakable Brands , host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful ...
Jun 26, 2025•50 min•Season 2Ep. 5
What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands , host Meghan Lynch interviews her son, Henry, the founder of Henry’s Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, the mindset that keeps him going, and the belief that anyone, no matter t...
Jun 12, 2025•29 min•Season 2Ep. 4
In this episode of Building Unbreakable Brands , Meghan Lynch speaks with brothers Matt and Nathan Tuckey, third-generation leaders of the Tuckey Companies in South Central Pennsylvania. As Business Development Director and Corporate Systems Director, respectively, Matt and Nathan share how they’ve embraced stewardship, faith, and service to evolve their family business for the future, without losing sight of their roots. With candid reflections on sibling collaboration, hiring challenges, and t...
May 29, 2025•41 min•Season 2Ep. 3
What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands , Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while stayi...
May 15, 2025•31 min•Season 2Ep. 2
In this episode of Building Unbreakable Brands , host Meghan Lynch , brand strategist and advisor to generational family businesses, interviews Nicole Myles Brook , an entrepreneur, speaker, and angel investor. Nicole brings firsthand experience from leading and selling her family business, Big Eric’s , offering invaluable insights into preparing for acquisition, building a strong company culture, and fostering resilience in leadership. Nicole and Meghan explore what buyers look for in a company...
May 01, 2025•49 min•Season 2Ep. 1
What makes a brand strong enough to last for generations? On Season 2 of Building Unbreakable Brands, we’re sitting down with the leaders who know what it takes — because they’ve lived it. Co-hosts Meghan and Henry Lynch will be asking the tough (and fun!) questions to get stronger stories and deeper insights to help you build a brand that endures. Visit bubpodcast.com for the latest episodes, or subscriber wherever you get your podcasts.
May 01, 2025•2 min
In today's episode, hosts Meghan Lynch and Henry Lynch sit down with Andrew Morgans, an expert in e-commerce and founder of the full-service Amazon agency, Marknology . Andrew shares invaluable insights on the importance of setting clear, achievable goals for both personal and professional success. He draws parallels between tailored fitness plans and customized business strategies, emphasizing the need for generational brands to define objectives and track progress effectively. Andrew discusses...
Oct 22, 2024•57 min•Season 1Ep. 12
Welcome to Building Unbreakable Brands, the podcast for business leaders with a generational mindset, hosted by Meghan Lynch. Meghan, a brand strategist and advisor to generational family businesses, interviews the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy. In this episode, Meghan welcomes Matt Nielsen, a fifth-generation steward of Nielsen-Massey Vanillas . Matt sees his role as a caretaker of the family business, ensuring its...
Aug 13, 2024•36 min•Season 1Ep. 11
In this episode of Building Unbreakable Brands, host Meghan Lynch, brand strategist and advisor to generational family businesses, interviews Ruth Lund, co-founder and CEO of True North Culture Advisors. Ruth, who also serves as a Vistage Chair for a leading CEO peer group in the Greater Boston area, brings a wealth of experience in working with companies that have a generational mindset. Ruth and Meghan delve into the importance of cultivating a strong company culture that can endure and thrive...
Jul 30, 2024•44 min•Season 1Ep. 10
In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Diana Fitzpatrick, attorney, runner, and board president of the Western States 100 Mile Endurance Run, the world's oldest 100-mile trail race. Since its inception in 1974, the Western States 100 has become one of the ultimate tests of endurance, embodying a rich history and a deep-rooted culture of community and volunteerism. Diana provides an in-depth look at her role as board president and shares the fascinating histor...
Jun 19, 2024•44 min•Season 1Ep. 9
In this episode of Building Unbreakable Brands, Meghan Lynch speaks with Valonda Banks , a seasoned hiring practitioner with nearly 30 years of experience and the founder of Liberty Employment Solutions . Valonda’s expertise lies in employer branding, hiring strategy, and organizational development, making her a vital resource for generational business leaders looking to attract and retain the best talent. During their conversation, Meghan and Valonda delve into the intricacies of building stron...
Jun 05, 2024•46 min•Season 1Ep. 8
Join Meghan Lynch on Building Unbreakable Brands as she engages in a captivating conversation with Ira Bryck, a former fourth-generation clothing business owner turned family business educator and advisor. With over 25 years of firsthand experience in running his family's business and now coaching business leaders, Ira shares his unique insights on navigating generational brands. In this episode, Meghan and Ira explore the importance of asking the right questions to uncover transformative insigh...
May 21, 2024•34 min•Season 1Ep. 7
Welcome to Building Unbreakable Brands, where Meghan Lynch, a seasoned brand strategist and advisor to generational family businesses, engages in insightful conversations with the stewards of enduring brands. Today, Meghan sits down with Katie Rucker, co-owner and president of MacKenzie, a second-generation consumer insights research firm. Katie, alongside her twin sister Jenny, also co-founded the Next Generation Collaborative, a platform dedicated to empowering next-generation leaders to shape...
May 07, 2024•44 min•Season 1Ep. 6
In this episode, we talk with Avi Siegel, the dynamic CEO of Vital Signs, who entered a family business that his mother-in-law founded as an administrative assistant, but she had ideas that he would become her succession plan. Avi's story exudes passion and unwavering dedication, as he built legitimacy along with the growing company an industry that could easily consider him an outsider. We learn how Avi fell in love with ASL, and made it his own mission to continue his mother-in-law's legacy to...
Apr 04, 2024•42 min•Season 1Ep. 5
Growing up, Sally Ekus had a unique childhood—one that simmered with the legacy of culinary media. Yet, when it came time to take over the family business, she found herself navigating a path she hadn't originally planned to follow. In our conversation with Sally, she shares her personal story of transition, revealing how she embraced leadership and infused the company with a vision for the future. We discuss the blend of tradition and innovation, how the Ekus Group has stayed true to its roots ...
Mar 18, 2024•37 min•Season 1Ep. 4
When Andrea Bordenca took the reigns of her parents' medical equipment repair business decades ago, she assumed that she needed to be the same kind of leader they were, with the same style and structure. She never expected doing so would hurt her relationships and undermine her legitimacy with her team. Now Andrea has embraced her own unique leadership style as CEO of DESCO, and helps other women and nonbinary leaders do the same as an executive coach. She joins Building Unbreakable Brands to ta...
Feb 29, 2024•43 min•Season 1Ep. 3
Meghan and Henry talk to Beth Spong, the new CEO of Dean's Beans Organic Coffee. Beth recently oversaw the transition from founder Dean Cycon to a worker-owned cooperative, ensuring that the brand continue using fair-trade organic coffee as a vehicle for positive change. Beth discusses how the company prepared for this transition, its growth strategy, and the emerging vision for its future. You can learn more about Dean's Beans Organic Coffee at: https://deansbeans.com https://www.facebook.com/D...
Feb 28, 2024•38 min•Season 1Ep. 2
Meghan Lynch is an advisor to family businesses, and founder of Six-Point, a brand strategy agency that helps generational companies honor their past while evolving for the future. Henry Lynch is a budding lawyer, comedian, and kid. Together, they talk to leaders of generational brands to get tips and insights on how to build a legacy that endures. In this first episode, Meghan and Henry talk about what listeners can expect, what a brand really is, and why Henry felt he needed a contract before ...
Feb 28, 2024•5 min•Season 1Ep. 1
It seems like everyone is starting a business (and a podcast!) these days. But starting is the easy part. Sustaining that business so that it truly endures is much more difficult. Welcome to Building Unbreakable Brands, a podcast for leaders with a generational mindset. Your hosts, Meghan Lynch (Co-Founder and CEO of Six-Point ) and Henry Lynch (her inquisitive 8-year-old son) will talk to people who consider themselves "brand stewards." These are business leaders who are taking care of the repu...
Feb 15, 2024•2 min
