Brent Beshore - Founder & CEO Permanent Equity On Self Awareness, Growth, & Building A Private Equity Company

#239: Brent Beshore is the founder and CEO of Permanent Equity, a private-equity firm he launched in 2007 that takes a mission-driven, long-term approach: investing in family-owned and founder-led companies and rarely exiting them.

Raised in Joplin, Missouri, Brent studied politics (with a focus on poverty) at Washington & Lee University. Before starting Permanent Equity, he was an entrepreneur and operator across service and marketing ventures. He’s well-known for his patient, “slow-growth” philosophy — raising ultra-long (30-year) funds, avoiding heavy leverage, and emphasizing value-creation over quick returns. 

He also authored The Messy Marketplace: Selling Your Business in a World of Imperfect Buyers, reflecting his belief in thoughtful transitions and is also the founder of Main Street Summit which gathers business owners, operators, investors, and teams in Columbia Missouri. 

For more on Brent you can find him on social as well as www.permanentequity.com 

Enjoy the show!