Craig Harrison - Building Better Basketball

Loving the game versus loving to coach ?

In today’s episode, we’re thrilled to welcome a special guest who brings a powerful mix of research, coaching, and lived experience to the table — Craig Harrison, founder of the Athlete Development Project.

Craig is one of the leading voices in youth athlete development, and he’s worked with coaches, parents, and athletes across multiple sports to answer a simple but important question:

How do we help young athletes thrive – not just in sport, but in life?

From foundational movement to motivation science, Craig is all about the long game – developing robust, resilient, and well-rounded kids who stay in sport because they love it.

So whether you’re coaching U12s at the local stadium or leading a junior program for your club, this conversation is packed with insight, real talk, and ideas you can apply right away.