#24 Bringing Bottom-up GTM to a Top-down Market - (Snyk) Guy Podjarny & (GV) Tom Hulme | Slush 2022

For long, security used to be a top-down market – sales people selling a product to large chunks of a company in one go. Since 2015, Snyk has been on a mission to upend this model. Individual developers adopt the product long before it rolled out across the company. This motion is supported by a freemium tier and a deep focus on the user, rather than the buyer.

Now, Snyk’s Co-founder and President Guy Podjarny will get on stage with Tom Hulme of GV to unpack what other B2B founders can learn from their go-to-market innovation.