#15 Building the Product Proposition - (Spotify) Sten Garmark | Slush 2022

Fundamentally, a product proposition answers the question: why should someone buy this product? This is a question that any startup is going to have to answer very clearly before they can dream of product-market fit. So how do you narrow down from a rough idea to a specific product proposition?

Now, for many companies, the work doesn’t stop there. That was the case for Spotify, who’s Global Head of Consumer Experience Sten Garmark join us for this talk. After achieving exceptional success in music streaming, Spotify chose to start building product #2 – podcasts. Guided by Slush CPO Elmo Pakkanen, Sten will delve into why and how that happened.