Build Your Tribe | Grow Your Business with Social Media - podcast cover

Build Your Tribe | Grow Your Business with Social Media

Brock Johnsonwww.chalene.com
Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com
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Episodes

What is "Instagram Plus"? 7 NEW Instagram Features - 894

In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users. Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story vie...

May 21, 202617 minEp. 894

The Biggest Dangers of Using AI For Your Personal Brand - 893

In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation. They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to wh...

May 18, 202639 minEp. 893

Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram - 892

In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content. Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or ...

May 11, 202625 minEp. 892

The Truth About How To Get 100K Subscribers On YouTube - 891

In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to ...

May 07, 202634 minEp. 891

Best Instagram Marketing Strategy For Small Business in 2026 - 890

In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use. Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: u...

May 04, 202635 minEp. 890

16 EASY Instagram Reels That Are Proven To Go VIRAL - 889

In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content. Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude...

Apr 27, 202622 minEp. 889

The Attention Formula: How To Make Addictive Reels (Step by Step) - 888

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates ...

Apr 23, 202628 minEp. 888

11 Ways To Use Claude Ai On Your Instagram In 2026 - 887

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track tren...

Apr 20, 202628 minEp. 887

Hashtags Are Dead | Here's How To 10X Your Followers Without Them - 886

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in you...

Apr 13, 202626 minEp. 886

NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO - 885

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement. Brock walks through key strategic changes you should be making right now, including how...

Apr 09, 202627 minEp. 885

How to BECOME KNOWN on Instagram in 2026 - 884

In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who yo...

Apr 06, 202621 minEp. 884

My *Exact* System For Getting 10M Views EVERY Month - 883

In this episode, Brock Johnson breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views. Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and...

Mar 30, 202628 minEp. 883

How Small Youtube Channels Can Make $50/Day In 2026

In this episode, Brock Johnson breaks down how small YouTube channels can realistically make $50 per day in 2026. He sits down with Sean Cannell to discuss why the common belief that you need millions of views to make money on YouTube is misleading, and how even smaller creators can build meaningful income with the right strategy. They start by explaining the math behind $50 per day, including how YouTube RPM works and why many creators misunderstand how ad revenue is calculated. Sean walks thro...

Mar 26, 202652 minEp. 882

8 VIRAL Instagram Carousel Ideas to Boost Views and Followers

In this episode, Brock Johnson shares eight viral Instagram carousel ideas that can help boost views, engagement, and followers. He breaks down why carousel posts are performing well in the Instagram algorithm and how swipe-style content encourages longer viewing time, shares, and saves. Brock walks through several carousel formats creators and businesses can use, including educational posts, storytelling slides, list-style content, and other repeatable structures designed to keep viewers swipin...

Mar 23, 202616 minEp. 881

Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers) - 880

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based part...

Mar 16, 202644 minEp. 880

1 Post Per Day Without Burnout - Complete Guide to Batching Content - 879

In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term. Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable...

Mar 12, 202633 minEp. 879

Get 10X More Views on Your Instagram Stories in 5 Minutes - 878

In this episode, Brock Johnson breaks down how to get 10X more views on your Instagram Stories in just five minutes. He explains why most Stories underperform, the common mistakes creators make—like simply resharing posts—and how to shift your approach to content that actually drives engagement. Brock walks through specific Story frameworks, including the S.H.A.R.E. strategy for content that gets shared and the S.T.D. method for Stories that drive replies. He’ll also cover how to increase profil...

Mar 09, 202634 minEp. 878

I Studied 1300 Hooks, Here’s What Actually Works - 877

In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings. Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently out...

Mar 02, 202628 minEp. 877

He Beat The Instagram Algorithm | 39K Followers in 90 days - 876

In this episode, Brock Johnson breaks down how one creator beat the Instagram algorithm and gained 39,000 followers in just 90 days. He walks through the exact posting strategy that was used, including high-frequency posting, repeatable content formats, and how consistency played a larger role than tactics like trial Reels or trends. Brock will cover how posting up to 12 times per day was structured, how content was upcycled without a team, and why this system led to a major increase in reach an...

Feb 26, 202656 minEp. 876

Is Your Instagram Dead? Should You Start Over? - 875

In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whether the issue is your content, consistency, or strategy—not your account age. Brock also explains when restarting or rebranding an Instagram account makes sense, and when it’s better to fix what you already have. He’ll c...

Feb 23, 202618 minEp. 875

Watch This to Fix Shadowban on Instagram in 2026 - 874

In this episode, Brock Johnson breaks down how to fix a shadowban on Instagram in 2026 and explains what’s actually happening when your reach drops. He clarifies the difference between a true shadowban and normal algorithm behavior, including why many accounts feel stuck in the “200 view” range and why engagement suddenly declines. Brock walks through how to check your Instagram account status, identify potential content suppression issues, and recover from low views using strategies like sharew...

Feb 16, 202631 minEp. 874

10X Your Instagram Followers in 30 Days with These New Reels - 873

In this episode, Brock Johnson breaks down how to 10X your Instagram followers in 30 days using new Reels strategies that are working right now. He walks through the latest Instagram Reel trends for 2026, including linked Reels, outro strategies, FaceTime-style Reels, curated Reel collections, and the outro swap trend. Brock also covers high-performing formats like NAPs Reels, trending holiday content, fake green screens, challenges, and starting a Reel series to increase retention. This episode...

Feb 12, 202626 minEp. 873

NEW Instagram Algorithm - 10 Changes Direct From Instagram's CEO - 872

In this episode, Brock Johnson breaks down 10 major Instagram algorithm changes shared directly by Instagram’s CEO. He walks through the latest updates affecting Reels distribution, view tracking, hashtags, AI integration, and how Instagram is customizing the algorithm at an individual user level. Brock covers changes like linked Reels, expanded language support, how Instagram now counts views, the reduced role of hashtags, and why third-party editing apps are not being penalized. He also explai...

Feb 09, 202627 minEp. 872

How To Grow on Instagram in 2026 | From 0 Followers - 871

In this episode, Brock Johnson walks through exactly how to grow on Instagram in 2026 starting from zero followers. He breaks down the full process for launching a new account, including how to optimize your profile, choose a niche, and use the Instagram ABC method to set a strong foundation from day one. Brock also covers what to post first, how to batch and schedule content with tools like Metricool, and how to use DM automation with ManyChat to accelerate growth. He’ll talk about announcing a...

Feb 02, 202646 minEp. 871

This One EASY Trick Went Viral and Blew Up Her Business Overnight - 870

In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth. Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners ...

Jan 29, 202621 minEp. 870

Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following withou...

Jan 26, 202621 minEp. 869

Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva - 868

In this episode, Brock Johnson walks through his exact system for creating 150 Instagram Trial Reels in just 15 minutes using ChatGPT and Canva. Brock breaks down how I batch content efficiently, generate Reel ideas with AI, and turn those ideas into repeatable formats that are easy to produce at scale. Brock explains how to use ChatGPT for shot lists, quotes, and text prompts, how to use Canva’s bulk create features, and how to organize everything using simple workflows like Google Sheets and s...

Jan 19, 202619 minEp. 868

12 Tips to BOOST VIEWS on Instagram in 2026 (I answer your questions)

In this episode, I answer common questions about how to boost views on Instagram in 2026 and break down 12 practical tips you can apply right away. We cover how to reach more non-followers, what types of content perform best right now, and how Instagram SEO and niche clarity impact visibility. I also address posting frequency, Reels versus carousels, increasing Story views, and how to grow as a new or smaller account. Beyond tactics, I talk through mindset challenges like imposter syndrome, how ...

Jan 15, 202629 min

1 Million followers in 2026 | My *EXACT* Instagram Strategy - 867

In this episode, Brock Johnson breaks down his exact Instagram strategy for reaching 1 million followers in 2026. He walks through the systems, posting structure, and decision-making framework he's using to grow consistently, including how he approaches Reels, carousels, collaborations, and trial Reels. Brock also covers how he uses DM automation to grow his email list, schedule content with Metricool, and build a repeatable content system using the SHARE method. This episode focuses on posting ...

Jan 12, 202633 minEp. 867

These 11 Viral Instagram Reels Ideas Will Get You More Followers - 866

In this episode, Brock Johnson breaks down 11 viral Instagram Reels ideas that are designed to help you get more followers in 2026. He will walk through specific Reels formats that are currently driving reach and shares, including hook swaps, “this vs that” Reels, silent audio trends, partner POV content, and delayed gratification formats. Brock also explains how strategies like the Instagram NAP approach, tasteful rage bait, award-style Reels, and generational comparison content work within the...

Jan 05, 202632 min
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