Hello there, lovely listeners! Welcome to another thrilling episode of our salon business revolution podcast. We're going to take you on a journey beyond our industry, with some fascinating tales about how we shook things up at our salon. We've taken some pretty nifty ideas from restaurants and airlines and they've done wonders for our profits. There are plenty of juicy, practical tips and real-life examples that you can put into action right away. So, what are you waiting for? Join us for this ...
Oct 17, 2023•12 min
Hello, my salon buddies! Get ready to buckle in for an enlightening chat on overcoming challenges in the salon industry. We dive into an exciting Q&A session discussing everything from identifying and solving retention issues, to understanding your clients' expectations. We also cover how to use lost client surveys to your advantage. We’re not just about attracting new clients, we’re about keeping them, because let’s face it, that's half the game. We've all been in Jay's shoes, haven't we? F...
Oct 10, 2023•15 min
Hello there, my fabulous listener! In this episode, I'm excited to delve into the magical realm of delegation and outsourcing for enhancing business productivity. Now, who wouldn't want more time on their hands? This episode is all about shedding some light on five tasks that you can delegate immediately to boost your productivity and free up precious time. I'm going to share how delegating isn't about just tossing tasks at someone else, but about placing faith in others, allowing them to bring ...
Oct 03, 2023•15 min
Hello my lovely salon aficionados! Join me in this enlightening episode where we dive into the secret formula to turn those fresh faces walking into your salon into loyal, returning customers. We delve into my tried and tested five-step strategy that has proven successful in my salon for years. We'll explore the importance of extended appointments and other components that work harmoniously to provide an unparalleled customer experience. Tune in and unravel the secrets to cultivating a thriving,...
Sep 26, 2023•14 min
Hello my fabulous salon owners! I'm back again with a podcast episode that's going to set your profits on fire! In this episode, we're diving headfirst into the secrets of maximising your profit margin. We'll chat about the golden 85-90% capacity rule and how it affects your bottom line. You'll discover not one, but two amazing ways to boost your profit margin: cranking up your income and trimming those pesky expenses. So, fasten your seatbelts and join me on this enlightening journey to not jus...
Sep 19, 2023•12 min
Hello there, salon stars! It's time to polish up your business acumen and sprinkle some shine on your salon strategies. This episode is jam-packed with insightful advice, practical tips and savvy strategies focused on marketing. We'll explore the wonders of 'recommend a friend' promotions, delve into 'lost client' marketing and revitalise your salon with my exclusive 'recovery promotion' bundle. In this Q&A session where I'll be tackling some burning questions from our fabulous listeners. We...
Sep 12, 2023•13 min
If your salon retail is currently more of a headache than a cash cow, you're in the right place. By the time we're through, you'll be armed to the teeth with innovative strategies - we'll chat about everything from pricing retail into your services, to creating enticing product bundles and how to showcase your professional retail products via new client packages. We'll be diving headfirst into the world of retail culture within your salon - I'm talking zero tolerance for mediocrity and squeezing...
Sep 05, 2023•11 min
Well hello there, fellow salon moguls! Phil Jackson here, ready to serve you another hearty helping of salon wisdom in our latest podcast episode. This time around, we're venturing into the fast-paced, ever-changing world of social media. Yes, you heard it right, the place where trends come and go quicker than you can say "wax off"! In this episode, I'm on a mission to help you rethink your salon's approach to social media marketing. I know, I know, social media can feel like a beast you constan...
Aug 29, 2023•12 min
Hello there, fellow salon aficionados! In this episode, we're on a mission to demystify the concept of salon targets. I promise you, by the time you've listened to the end, you'll not only know where these targets come from, but also how to tailor them for your very own salon. But, hold on, we're not just talking business numbers here. This is about crafting achievable goals that sync perfectly with your personal dreams and ambitions. You see, your salon targets aren't isolated business aims. No...
Aug 21, 2023•11 min
Hello there, my fellow salon gurus! In this absolutely thrilling episode, I've taken it upon myself to be your guiding light on the journey of performance management in your salon. You'll learn all about a straightforward, three-part structure that will help you handle your team's performance like a seasoned pro. We'll also cover the four key performance measures every salon should have its finger on: service uptake, client retention, client loyalty, and retail. In this whirlwind episode, we'll ...
Aug 15, 2023•14 min
Hey there, beauty industry comrades! It's your salon queen, Phil Jackson, here. I'm inviting you to a one-of-a-kind chat about your hair and beauty business. This time, we're tossing the script out the window and answering your burning questions. What's up with your salon? Let's talk about it. And as a bonus, you'll get a behind-the-scenes look at my workspace and my rapidly multiplying spider plants. In this episode, we tackle a question that's been keeping salon owners awake at night: how to i...
Aug 08, 2023•20 min
Hey there, my fellow salon warriors! This week, we're diving deep into the sea of salon business finances and believe me, it's a thrilling adventure! We're talking about the tough, almost nail-biting, month of August and how we can maneuver our way to pay our team more without compromising profitability. Sounds like a mission impossible, right? But don't fret, I promise you it's doable. But hold on, it's not all about the moolah! We're also exploring how to motivate our team beyond just the pay-...
Aug 01, 2023•14 min
Join me on a frank and honest exploration of the salon industry, as we delve into the nitty-gritty details of what's holding us back. From pandering to clients' every whim to the dark underbelly of verbal abuse, we're going to shine a spotlight on it all. You see, we've identified five bad habits that need to go, and I mean pronto! Not just for our sake, but for the future of our beloved profession. Oh, but we're not stopping there! We're going to confront these issues head-on, from the struggle...
Jul 25, 2023•15 min
Looking to attract and retain the RIGHT customers? You gotta be in integrity! And I don't mean telling the truth - I mean acting in a way EVERY day that attracts the right clientele. 00:17 How is July for you? 01:07 The seasons in your salon business 03:02 The intimidation of a first visit for your new clients 04:15 Handling cancellations and no-shows 06:08 Acting in integrity 07:07 Raising your standard to match your aspirations 09:06 Integrity in your branding and marketing 09:56 Pricing and p...
Jul 18, 2023•15 min
Hey there, get ready to turbocharge your salon business with this episode! I'm Phil Jackson and I'll be sharing some important business insights I've picked up, all inspired by a wild experience at a local yarn shop. I'll be talking about the importance of customer rapport and transparent pricing, plus, I'll delve into the very heart of your business - your purpose. I'll guide you on how to create a clear vision, purpose, values, and beliefs to help you navigate your daily tasks and decisions. S...
Jul 11, 2023•15 min
Hey there! In this podcast episode, I share my secret to staying sane and organized as an entrepreneur by using tried and true habits and routines. I talk about my daily and weekly planning sessions that keep my life organized, my so-called "golden hour" each morning for increased productivity, and my journey towards healthier eating habits. But wait, there's more! I also reveal efficient business habits like planning meals for the week and using social media schedulers to reduce distractions. P...
Jul 04, 2023•24 min
Hey there! In this podcast episode, we dive into the world of exceptional salon experiences and uncover the secrets to client retention and success. We discuss the importance of standing out in a crowded marketplace, providing unforgettable experiences for clients, and how pricing high can help you deliver exceptional service. Plus, we explore the art of effective communication, personalised consultations, and training team members in active listening skills. Don't miss this opportunity to level...
Jun 27, 2023•20 min
Hey there, my salon friends! In this game-changing episode, I'm diving into the world of financial management for salons. It's time to say goodbye to money stress and hello to long-term success with expert advice on investing in external financial support, understanding your business's financials, and identifying your key performance indicators. Trust me, you don't want to miss this one! We'll also explore financial planning and goal setting, touching on negotiating with suppliers, managing your...
Jun 20, 2023•19 min
Hey there! In this podcast episode, I share some valuable insights and tips on how to prioritise self-care and wellness for salon owners and beauty professionals like myself. I discuss the importance of setting intentions for the year, engaging in leisure activities, and cultivating good sleep habits. I also guide you through designing a self-care routine tailored to your unique needs and making it a priority in your busy schedule. Don't miss this opportunity to elevate your mental health and no...
Jun 12, 2023•21 min
Hey there, my salon lovelies! In this podcast episode, we'll be discussing the importance of embracing a growth mindset to overcome self-doubt and impostor syndrome, and how to build resilience and maintain a positive mindset. We'll dive into stress management techniques, the power of affirmations, visualisations, self-care, and setting goals to keep us motivated and focused. I'll also share my experience of finding a safe haven and acceptance in the salon industry, and why this Pride season fee...
Jun 06, 2023•22 min
In this episode, I dive into the world of diversifying income streams for salon owners, discussing the importance of moving away from the traditional one-to-one service model and embracing one-to-many services. I explore opportunities such as retail, online courses, digital products, in-person events, and affiliate marketing, which can increase revenue, profitability, customer loyalty, and brand impact for salon businesses. I also share some examples of successful salon owners implementing these...
May 30, 2023•18 min
In this podcast episode, I explore the importance of unplugging from technology for our mental health, productivity, and relationships. I share my experiences and how unplugging has helped me reduce stress, improve sleep quality, and boost creativity. I also discuss practical strategies for setting boundaries and finding alternatives to technology, such as reading and spending time outdoors. By being more mindful with technology usage, I've noticed an improvement in my overall well-being and a d...
May 23, 2023•23 min
In this episode, I explore the importance of email marketing for salon owners as a powerful tool for building customer loyalty and deepening relationships. I compare social media to a noisy disco, while email marketing provides a quieter space for building connections with customers. We discuss the cost-effectiveness of email marketing and its ability to reach existing customers, increase sales by targeting specific groups, and avoid generic newsletters for better results. We also delve into dif...
May 16, 2023•19 min
In this podcast episode, I explore the topic of competition in the salon industry and discuss why it's okay to ignore your competitors. Instead of focusing on what other salons are doing, I emphasize the importance of innovation, creativity, and putting the customers first. I also talk about the significance of focusing on our unique strengths and staying authentic to our brand. Throughout the episode, I delve into the importance of concentrating on your own salon business strategy and not getti...
May 09, 2023•17 min
In this podcast episode, I dive deep into the importance of specialization and niching down in the hair and beauty business. I explore how honing in on a specific area can lead to greater success, increased expertise, building trust and credibility with clients, and becoming an authority in your field. I also discuss the potential impact of eliminating less profitable services in favor of more lucrative ones, and how this can boost referrals and business growth. So join me as I share insights an...
May 02, 2023•21 min
In this episode, I explore the world of salon business success and discuss the importance of selling services and retail products. I emphasize the need for strong product knowledge and focus on the emotional reasons someone would buy a product or service, as well as the emotional transformation it provides. I also cover the importance of having a system or process in place for following up with potential customers and delve into the market message media framework. I share selling strategies for ...
Apr 25, 2023•28 min
In this episode, I dive into the world of networking and how it can benefit salon owners. I discuss the importance of connecting with professionals outside our industry, building strong relationships, and using social media platforms like LinkedIn for networking. I also explore the concept of paying it forward in networking and sharing valuable content like this podcast with others. So, if you're looking to grow your salon business and build a supportive network, this episode is packed with tips...
Apr 18, 2023•26 min
In this episode, @philjacksoncoach explores the importance of teamwork in the salon industry and offers advice on managing different types of teams, from employed staff to external support networks. He discusses the challenges of last-minute cancellations and the benefits of implementing booking fees to discourage this behavior. Additionally, he emphasizes the importance of nurturing the next generation of salon professionals through traditional apprenticeship models, managing the performance of...
Apr 11, 2023•22 min
In this episode @philjacksoncoach shares valuable insights and tips for salon owners and professionals in the hair and beauty industry. Drawing from his hundreds of years of experience, the episode covers topics such as identifying a market, financial planning, location selection, business planning, building a strong team, and enjoying your work. Phil emphasizes the importance of being adaptable and flexible in your approach, understanding the finances of your business, and creating a strong mar...
Apr 04, 2023•22 min
In this podcast episode, @philjacksoncoach discusses the importance of project planning in salon businesses to achieve their goals. He gives a practical method for planning and executing projects effectively, using the example of writing a book. The episode also highlights the importance of treating tasks as appointments with oneself to achieve success in salon businesses.
Mar 28, 2023•19 min
