This would kill our company immediately - podcast episode cover

This would kill our company immediately

Mar 21, 2023β€’40 minβ€’Ep. 148
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Episode description

Jon's back from his first real vacation in years. In this episode, we discuss how we've been removing inactive accounts on Transistor, SVB, Section 174, Revin is shutting down their Merchant of Record service, SaaS sales tax compliance:

  • (00:37) - Jon in vacation mode
  • (02:35) - Kicking off inactive accounts
  • (04:35) - Silicon Valley Bank
  • (06:11) - What is Mercury bank?
  • (13:21) - Section 174 in the USA
  • (19:23) - Sales tax compliance update
  • (26:14) - What could we do?
  • (32:31) - Patreon integration update
  • (35:15) - MyPodStudios
  • (36:52) - Patreon Thanks

Links:


From the Revin email:

β€œThe most relevant reason [we are closing] is that the Merchant of Record model is too risky for both sellers and the MOR operator. Sellers bear the risk of platform shutdown (as seen in the example of Flurly & Stripe), and the MOR operator could potentially become involved in illicit or illegal activities quickly, which could lead to all sorts of problems.

Furthermore, it became increasingly clear that the Merchant of Record model primarily appeals to small-scale sellers or businesses with questionable and high-risk business models. This presents a significant challenge as we strive to move up the market.

The recent change in Stripe's risk behavior has caused us to experience issues with keeping Stripe accounts live.”

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Transcript

Jon

And see how I don't know how long we're gonna do this, but

Justin JacksonJustin Jackson

Let's aim for 30 minutes, and we'll end up talking for an hour.

Jon

Hour might be too much. Hey, everyone. Welcome to build your SaaS. This is the behind the scenes story of building a web app in 2023. I'm John Buddha, a software engineer.

Justin JacksonJustin Jackson

And I'm Justin Jackson. I do product and marketing. Follow along as we build transistor data fam And keep up to date on all the crazy, latest happenings in the world.

Jon

All your all the craziest sales tax and banking related.

Justin JacksonJustin Jackson

It's just the financial system is melting before our eyes. But, you went on vacation, so you you were you were maybe oblivious to some of this. How many times did you think about the banking sector and sales tax while you were on vacation?

Jon

Not at all.

Justin JacksonJustin Jackson

Oh, glorious.

Jon

In fact, it was the I it was the first time I haven't opened my laptop. Well, I was gone for, like, 9 days. Didn't open my laptop once. And that's the first time that's happened. Wow. I don't know. 8 years probably like it

Justin JacksonJustin Jackson

Dude,

Jon

it's pretty nice.

Justin JacksonJustin Jackson

That's just success.

Jon

Do you

Justin JacksonJustin Jackson

think you didn't open your laptop because the Internet was bad, or do you think was it you're just fully in vacation mode

Jon

or both? Just wanted to be in vacation mode. I mean, I I kept up to date on my phone and stuff and talked to you guys and, but it's, you know, you can do that from the beach while drinking a margarita pretty easily. And, yeah, the internet was not great. It was, you know, it worked okay, but it wasn't like it was not great.

Justin JacksonJustin Jackson

Yeah. That I mean, that's a long time to, have not kinda had a real chance to unplug. What was was there any other kind of how was it? Like, what was the other parts of that? Did it feel like you really got something back? Did it feel renewing?

Jon

Yeah. I felt yeah. It was very restful in renewing and yeah. It's nice to unplug. I mean, it you know, I like I said, I still kept in touch, so I wasn't, like, totally out of what was going on.

Justin JacksonJustin Jackson

Yeah. You're still in Slack.

Jon

Which, you know, next time I could maybe just disappear from that too till you get from my phone. But, I don't know. I still like to keep up to date. I mean, it is, you know, our company. Yeah. I like to know what's going on, but but, yeah, it was, it was quite relaxing. It's very nice.

Justin JacksonJustin Jackson

I mean, this was kind of your, the test run for, the 6 month sabbatical we keep talking about having. Yeah. Yeah.

Jon

Where Helen and Jason run the team.

Justin JacksonJustin Jackson

Yeah. Helen and Jason just run the company. And, I mean, I think one thing that is, obviously, you and I bring a lot to the team and to the product and to the company, but it is incredible to see how much Jason and Helen bring.

Jon

Yeah.

Justin JacksonJustin Jackson

And sometimes they're just scheming away in their own Slack channels just just deciding, hey. We should, you know, Jason just did a big well, Helen and Jason kind of schemed on this together, and then Jason went and did it where we had basically folks that have been on the platform who haven't paid in ages. Like, the card would fail, but we wouldn't kick them off. It would just be kind of in limbo.

Jon

Right. Yeah. Like, their feeds still worked, and maybe they couldn't use the platform, but their everything still worked.

Justin JacksonJustin Jackson

So they're essentially getting free hosting.

Jon

Obviously, not great, but, yeah. So Jason went ahead and figured out and wrote a whole system to, like, notify people multiple times and then automatically cancel accounts. And, yeah, it worked

Justin JacksonJustin Jackson

out well. I I I mean, there's there's obviously dunning systems. Like, we've always had a basic kind of dunning and system, but this this is, like, next level for giving people warnings at different stages depending on their status. Yeah. And, it's amazing how many people obviously, if you're not paying, then, actually, here in this coworking place, for years, we just never got an Internet bill, like, for cable Internet.

And it was just, like, fine. And then all of a sudden one day, our Internet got turned off. We were like, oh.

Jon

Yeah. Somebody found something in the system.

Justin JacksonJustin Jackson

Yeah. It's a good things to put in place. Yeah. Dude, a lot's happened though. Let's talk briefly about the modern day run on a bank, because it was silicon Silicon Valley Bank. And, that we were actually a briefly, an SVB customer.

Jon

I don't know how long we used them. I mean, they were what Stripe Atlas used when we signed up and incorporated, and they just, like, automatically open an account for you.

Justin JacksonJustin Jackson

They were the only option for a long time. Now, Stripe Atlas offers you a few different options, but

Jon

Yeah. Yeah. I mean, we used them and it was like, it was a bank. It was fine, I guess, but it was really hard. I think it felt really hard to do stuff. Mhmm. It's pretty inflexible. I don't know. We used them for maybe a year. I don't know. I mean, we didn't we didn't make money for a while. We had

Justin JacksonJustin Jackson

to count actually used thought we should switch right away because we signed our partnership docs, and I don't think I ever logged into Silicon Valley Bank. And then fairly soon after that, I think you were like, let's get off this Silicon Valley, and we switched to Capital 1.

Jon

We did Capital 1, and then they capital 1. I think they like closed that type of account down or

Justin JacksonJustin Jackson

something happened like a small business

Jon

account or something. Could log in to the dashboard or something. Yeah. Yeah. And so we found Mercury pretty early on. Yeah. When they were pretty new, I think, still.

Justin JacksonJustin Jackson

Yeah. Yeah. That would have been yeah. We it feels like we've been with them forever now. I mean, the the UX of Mercury is incredible, but I think, this whole banking crisis has made us rethink about what is a bank.

Jon

Yeah. Because Mercury Mercury is technically not a bank. They are. So tell

Justin JacksonJustin Jackson

me what is mercury? What is it?

Jon

Well, I saw this something online and I think it was the guy that runs it, said something. He's like, we're not actually a bank. We're like a, we're a software platform for your money, but we work with banks. They have partner banks.

Justin JacksonJustin Jackson

Okay.

Jon

And that's where your money goes. Right? And it can you I think they split it across multiple accounts or something. I mean, it looks like one account to you, but

Justin JacksonJustin Jackson

Yeah.

Jon

It's not, yeah, it's not technically a bank.

Justin JacksonJustin Jackson

Yes. But

Jon

it's all very seamless. I mean, it's, like, has worked great. They have free international wires and, like,

Justin JacksonJustin Jackson

The user experience is amazing, and it's it doesn't feel like something that's been taped together. It it just, like, we we've sent tons of wires. We've, you know it hooks up to our accounting platform well. It it feels like it just always works. It's been very dependable. And

Jon

Granted, we don't have millions of venture capital funding sitting in account, which I think, you know, I don't know if, like, SVP was better for that type of company. But

Justin JacksonJustin Jackson

Well, apparently not. They only had $250,000 of, of insured deposits.

Jon

Right. Right.

Justin JacksonJustin Jackson

Right. I I I I think this is this whole episode and honestly, it is awful. I don't wanna make light of, you know, a lot of these companies who've received funding are still small businesses who are run by people like you and I. They have employees like Transistor and, you know, not making payroll and all of that stuff is awful. And I also wanna recognize that not every company can be structured like Transistor, But it did reveal how different it is to be running a business that is just profitable.

Mhmm. And, we don't, keep a giant cash balance with Transistor.

Jon

No. We don't.

Justin JacksonJustin Jackson

Generally, it's just like every month, our our revenue is really consistent, and it it's basically always gone up even if it's only gone up by a little bit. And, that has that model is calmer at least at this stage of history. That could change. But it has it it just revealed, like, wow. Like, this whole new financial era we're in with high interest rates and now, you know, all the think pieces on medium and, other places are like, how now Silicon Valley's gotta gotta get back to the basics, get back to profitability.

You know, startups have to act like small businesses. And, you know, for us, it's just been like, well, that's that's that was the style that always appealed to us. And it I think in most cases, especially if the business you've started has a good financial engine, and that's a huge caveat. Caveat?

Jon

Yeah. Okay. I think that's the same in Canada.

Justin JacksonJustin Jackson

Sometimes I read that word, and I'm like, kavit? No. It's not kavit. It's caveat. You know, the caveat is that it's hard finding a bit you and I have tried other businesses in our past,

Jon

and Mhmm.

Justin JacksonJustin Jackson

Transistor by far has the best financial engine of anything we've tried. So, obviously, that really helps and, to make it feel calm. But, yeah, it it just did feel like and our friends that have businesses like that, you know, the Ian Landsmans of the world, the Michelle Hansons of the world, they're running small software companies like us, and, I think all of us were kind of standing on the outside of this going, wow. Like, yeah, if you had a bunch of investment and then all of a sudden you lost you you I mean, it wasn't just that they lost. This would have also affected us if all of a sudden our bank account got frozen.

Like, that would have been Right. Not fun.

Jon

Right. Or, you know, the the some of the providers we use are on out of money, and then they can't actually run their business. And

Justin JacksonJustin Jackson

Yeah. It did make me think about TransferWise slash Wise, which is similar to Mercury. I think it's just some amorphous tech chrome on top of a some something on the back end. You know? Right.

It but, breaking news from Mercury. There are obviously I think all the banks all the smaller banks or bank like things are trying desperately to retain customers because the unfortunate, side effect of all this is that a lot of businesses, even including small businesses, but large depositors especially, are moving their funds from smaller banks

Jon

Yeah.

Justin JacksonJustin Jackson

To the big banks. And you're gonna, you know, there's, especially in the states, you're gonna have a situation where all the big money is at Chase, and then it's gonna make it even harder to regulate, that the the big banks because they're gonna always all of them they're they will be much too large to fail.

Jon

Yeah. I think I yeah. Maybe. I think the government did the right thing now and kind of Mhmm. How they reacted and kinda prevented a bunch of different bank runs. But, I think I think Mercury actually got a lot of new customers what I

Justin JacksonJustin Jackson

was trying to Yeah. That's true. That may it'd be interesting to know how how this actually shook out for them because I see 2 trends. 1, people moving their money out of smaller banks like Mercury. And 2, I've heard that a lot of people were switching to Mercury.

Jon

Mhmm.

Justin JacksonJustin Jackson

But, yeah, they just announced. We've worked with our partner banks to offer additional FDIC insurance. First to 1,000,000 then to 3,000,000. Now we've gone a step further. By Monday, you have access to up to $5,000,000 in FDIC insurance, 20 times the per banking limit.

Jon

Yeah. I think that's something to do with how they split your money across accounts

Justin JacksonJustin Jackson

Yeah.

Jon

Behind the scenes. But

Justin JacksonJustin Jackson

And there's also I'm it's not clear if every depositor gets that. The other thing is that every time I've had to deal with insurance, it really sucks. So it's like, sure. You might get your money back back, but if if accounts get frozen or whatever, it still sucks because then you you're you've got even a week without access to your bank account is,

Jon

not fun. Once the once the FDIC steps in, they're pretty efficient. They're pretty good at what they do. I don't think it's gonna be it's not like working with some crappy insurance company. Yeah.

Justin JacksonJustin Jackson

Yep. Yep. Yep. Yeah. So interesting. It'll be interesting to watch that. I think we should talk about this next item that I'm highlighting. Are you okay if we talk about that? Yeah. Okay.

We've we've had some folks that have said maybe we shouldn't talk about it, but I think it's better to talk about it than not. Section 174. Folks, if you have a software company in the United States, you need to be aware of section 174. Basically, it is treating software development costs, and there's some confusion about this. But the more I've read into the US tax code, the more it seems like and now we actually have people who are trying who who are have been assessed by the IRS.

So we know that these these assessments are actually even happening. This will dramatically increase the amount of tax that you pay, because instead of saying a development salary is an expense, you have to You

Jon

have to categorize it as research and development?

Justin JacksonJustin Jackson

Yes. And then you have to amortize that over 5 years. Yes. Thanks.

Jon

Yeah. Which makes your which makes your taxable income way higher.

Justin JacksonJustin Jackson

The example, I'll link to it in the show notes from Ian Landsman, is, let's say, on a $1,000,000 revenue, normally, you have dev salaries that equal 500,000, and your tax rate would be 30%, so your tax bill would be 75,000. Under this new system, your new your tax bill would be 225,000. It dramatically increases. It basically, this legislation makes no sense for small software companies. It is actively harmful for small software companies.

And sometimes software companies and small software companies, we kinda live in this mad world of magical thinking, you know, where, I mean, you and I are also predisposed to this. You know? Well, sales tax, we don't need to worry about that right now. Or, well, you know, we're a small company. We don't need to worry about that. This actually could have a meaningful effect on people's businesses?

Jon

Yeah. I mean, especially, like, you know, if you don't last for 5 years. Because every year, you're gonna amortize more and more. Right? So it piles up and it gets you'd be paying less and less over the years, but but like the 1st year or 2 is gonna be like, it's massive hit.

Justin JacksonJustin Jackson

So Michelle Hanson, friend of the show, she's the cofounder of Geocodio. She has started the Small Software Business Alliance, s s sballiance.org. I'll put the the link in the show notes. If you oh, she's actually expanded this now. She's got a great TLDR here too.

If you have a small software business that is incorporated in the United States, you need to go there, Put your name and email in there. She is going to be kind of the central communication hub for all this stuff. She's in contact with people in Washington, DC, and she's working on some stuff behind the scenes she can't talk about yet. But, we we really do need to make our voices heard on this. And if you are a US citizen, you also have an opportunity to contact your representative.

This is I can sign up for this here as a cofounder of Transistor, but only John can contact his state representative and say, this is going to affect me. And, Michelle even recommends calling them. They have to they have to record every phone call. And, there's actually a big chance this goes through and a smaller chance even if we make noise that, even if we make noise, there's no guarantee, but at least there's a possibility. So

Jon

Yeah. I mean, from reading about it, it's like nobody really wanted it anyway, and yet they voted on it, but they didn't maybe didn't read it. It's like they don't read this stuff anyway, and they just vote it. They just vote it in, and then they're like, oh, wait. No. That was a bad idea.

Justin JacksonJustin Jackson

This is a classic case of it's a classic case of just fucked up politics, and it sucks. It really does suck. I actually I've I was thinking about this the other day because are are you familiar with, Peter Lovell's, nomad list? It's like a site where that you can, like, put in, like, hey. I want sunshine, but, you know, I want it to be safe and I want it to be you know, you could put all these criteria.

Mhmm. It's almost like we need a SaaS list, which is like a way of filtering what is the best place to incorporate your company. Mhmm. Because there's there's all these like, if this comes into law, that that would be a subs a substantial reason to incorporate your company somewhere else.

Jon

Yeah.

Justin JacksonJustin Jackson

But on the flip side, if we incorporated it anywhere but the US, your your Stripe your Stripe fees go up substantially. So if you're a Stripe if if you're incorporating Canada using Stripe, all of your US credit cards, I believe, are treated as foreign. Right? They're not domestic. And so you pay an additional 1% or 1.5%.

There's all of these factors that make it like, maybe we should incorporate here. Maybe we should incorporate here. Maybe we should yeah. I wonder it it'd be nice if there's a central place to

Jon

Right.

Justin JacksonJustin Jackson

Like, if the best place to incorporate your company is in Saskatchewan, Canada. Let let's do it.

Jon

You're always ragging on Saskatchewan.

Justin JacksonJustin Jackson

That felt like a that felt like a nice a nice thing to say about Saskatchewan. I'm like, well, maybe we should look it there. Let's how long have we gone now? Oh, wow. Already 20 minutes. Okay. Well, let's let's do a little sales tax compliance update because Oh, yeah. I think I think, that's what people are here for.

Jon

The exciting part of this.

Justin JacksonJustin Jackson

Yeah. We Chris, we need a little sales tax jingle here. You know? Sales tax compliance. That's the first line. I'll I'll I'll keep working on it. So I think the most relevant news here is that Revan has just shut down.

Jon

What is Revan, Justin?

Justin JacksonJustin Jackson

So Revan was one of these merchants of record that was recommended to us by folks saying, and I'm gonna yeah. I'll I'll use my voice, but, you know, like, they were like, you just gotta merchant of records, Revan, they'll solve your problems. Quit complaining. You know, we had concerns back then. Now they've shut down, and I have even more concerns about all merchants of record.

So here's the email that they sent to customers. No public announcement, by the way. Very weird. They just all of a sudden changed their homepage. Now, apparently, they do.

If you go to get revin.com, I think it goes to revin.consulting now. So now they're a consulting company. Here's here's a quote from the email. The most relevant reason that we're shutting down is that the merchant of record model is too risky for both sellers and the merchant of record operator. What are they talking about here?

Okay. Sell back to the email. Sellers bear the risk of platform shutdown as seen in the example of Fleurly and Stripe. Now I hadn't heard of this. What they're talking about here what happened to Fleurly was that some folks were using Fleurly as a merchant of record became engaged in illegal activity.

At which point, Stripe sent them an email saying, there's folks using your Stripe account who are, who are in violation of regulations and will be could be subject to substantial fines. Examples of violations including selling copyrighted products, selling pharmaceuticals. And because of that, Stripe had to shut Flurly's Stripe account down, which included all of the merchants that they were being the merchants of record for.

Jon

Yikes. And that's what Revan would do too. Right? We'd be we would have been part of that account. Right?

Justin JacksonJustin Jackson

Yeah. This is this is what would happen with any Yeah.

Jon

I mean, that would that would just kill our business immediately.

Justin JacksonJustin Jackson

So I'm gonna put that link in the show notes. So back to their email, the merchant record operator could potentially become involved in illicit or illegal activities quickly, which could lead to all sorts of problems. The problems are that the people processing your credit cards could say, no. This whole account, we're just gonna shut down. Or this whole account, we're just gonna put on pause.

Or this whole account, we're going to just think of all the times you've seen on Twitter where for some reason this is always a risk. For some reason, someone's PayPal account gets flagged.

Jon

Yep.

Justin JacksonJustin Jackson

And they're like they they send out a emergency tweet. PayPal, please help me. Someone's my my account's been shut down or my account's been flagged, and I can't get it out of here. I need to get the money. I can't it's a nightmare for the individual. But now imagine assuming all of that risk. You're just gonna go into a pool. It's like going into a email deliverability pool or a, a web hosting pool where you're all on the same IP.

Jon

Shared, yeah, shared server. Yeah.

Justin JacksonJustin Jackson

It's the same risk. And this is something I hadn't even considered before with Merchant of Record.

Jon

Yeah. That makes it much, much less appealing or not appealing at all.

Justin JacksonJustin Jackson

Especially after these bank runs. It it it's like I mean, this is a risk. Of course, this is a risk with any, credit card processing you do. Again, PayPal, Stripe, etcetera. The difference is this is like a party line.

Everybody's sharing the same Stripe account. And so that exposes you to a risk in the same way that if you sign up with a merchant of rec a merchant of record, you start paying, you you have to start submitting taxes and collecting taxes for basically every tax region in the world because you've already hit all the thresholds. Why? Because it's the merchant of record is is being treated as the business there. Well, now you're also exposing yourself to all of that merchant of record's customers.

Anybody else they are being a merchant of record for and that and you have no idea who they are. So at any point and this could happen to Paddle. I don't know who Paddle and Lemon Squeezy and these other folks use as their credit card processing. I'm guessing that a lot of these services do just use Stripe. Stripe has their own, risk assessment people.

Jon

Mhmm.

Justin JacksonJustin Jackson

And if somebody on that account fucks up or does something illegal, it affects everybody in the merchant of record pool.

Jon

Yeah. That's wild. Or, like, you know, if Fleurly or Revan was a bad actor, they just be like, we're just taking your money, closing the account, and going to Jamaica.

Justin JacksonJustin Jackson

Mhmm. Back to the email because this even this I don't again, this is just one company's perspective from Revan. But, furthermore, it became increasingly clear that the merchant of record model primarily appeals to small scale sellers or businesses with questionable and high risk business models. This presents a significant challenge as we strive to move up the market. The recent change in Stripe's risk behavior has caused us to experience issues with keeping Stripe accounts live.

End of email quotes. Yikes. This is a a big deal. Now I'm sure especially some of the more mature merchants of record like Paddle, I'm sure they have ways of mitigating some of these risks, which I'd be I'd love to hear from them. But it shows, first of all, that, trusting I mean, even Revans, they describe themselves as an m v they they built an MVP and to test out the market.

That I don't want to hand my business over to an MVP. Right. Any company that's brand new, there's there's just something about it that is stressful. It feels too risky Yeah. To hand your business over to something that's new and unproven. Yeah.

Jon

I mean, hand your bank account over to somebody like that. Yeah.

Justin JacksonJustin Jackson

Yeah. So, yeah, we've talked we kept talking about solutions. One solution was maybe we should get your brother to help us out.

Jason

Yeah. I mean, he

Jon

he had listened to our episodes, and and I talked to him for a bit. And he was like, you know, when I was in Texas working at the capital, like, he actually worked on some legislation when they were, they were working on sales tax legislation for Amazon at the time. It was a, I mean, it was a long time ago, but so he, I mean, he read all the legislation and probably helped write some stuff and he knows people who still work there at at certain, parts of the government are like these tax accounting firms who know the ins and outs of not just Texas, but basically they have to keep up with, like, what every state's doing. Yeah. Whatever we decide, it might be turning on Stripe tax and using tax jar for some stuff, but then Yep.

Having someone like my brother actually manage some of that stuff behind the scenes and do the payments and registrations and

Justin JacksonJustin Jackson

I'm for it.

Jason

Yeah. We'll see. I mean, you know

Justin JacksonJustin Jackson

I I I am still interested in us publishing as much of this stuff publicly. We've got it on the podcast. But I think it'd be nice to have a you know, maybe something like Michelle's Small Software Business Alliance, and maybe that's the platform. But to be able to publish more of this publicly, to share our experience, and to share some of these things that just aren't being talked about

Jon

Mhmm.

Justin JacksonJustin Jackson

I again, I think what's challenging about this is if you're brand new, if you're a small company, a lot of this probably feels like superfluous or, you know, maybe you and I are overreacting or complaining too much. But once you're actually in it and actually having to figure all this stuff out, it just becomes clear so quickly that there's no way. It's not humanly possible, even for these merchants of record, to be 100% completely compliant with every tax region in the world at any given moment.

Jon

Right.

Justin JacksonJustin Jackson

The legislation's changing all the time. The rules are changing all the time. And even, like I said, I've I've noticed errors on multiple platforms, Multiple merchants of record platforms where they're making the calculations wrong or they're showing the wrong information on the receipt. It's very very difficult to do this. And as has been mentioned before, tomorrow, Moose Jaw Saskatchewan could say, well, now any anybody who buys SaaS products in Moose Jaw is subject to a 35% tax.

Jon

Right.

Justin JacksonJustin Jackson

Could could send emails to all all the companies in the world. Hey, you know, hey, DigitalOcean. Hey, Amazon. Hey, Microsoft. You are now in violation of the Moose Jaw tax code, section 102, section b. And, you know, like, then and and they could

Jon

take take a week out of your life to make it to make it, work right.

Justin JacksonJustin Jackson

And and, you know, payments to the Moose Jaw tax office must be done in person between the business hours of 10 and 3 PM, Tuesday to Thursday.

Jon

Please fax this form to this number.

Justin JacksonJustin Jackson

Please call this number and do the the male moose, mating call, and then you will be greeted with a 5 digit code. Uh-huh. It's ridiculous. Yeah.

Jon

It's a lot. I mean, it just consumes you after a while, and you're like, I don't wanna think about this. I'm just gonna ignore it, and then, I mean, you know, it's

Justin JacksonJustin Jackson

just like All the shit. You know what? It the going through this, software is a pretty nice business to be in. Some of this stuff just feels oppressive. It just feels like I know.

Some people are gonna say that's an over exaggeration. But, like, the things that you have to until you've actually done it, until you've owned a business, some of the stuff is just feels like why are cities, states, and provinces, countries, and then platforms like Stripe, why are they making it so difficult to be a small business? It it feels like it's it's it's actively it actively makes business more difficult. And this is everything. It's insurance.

I was talking to my friend who runs a little Main Street business here. Guess how much he pays in insurance every month?

Jon

$5.

Justin JacksonJustin Jackson

No. Not quite 5 grand.

Jon

No. 5. What's the biz I don't know. What does it do?

Justin JacksonJustin Jackson

It's a little shop, little little record shop, tiny store, like, under a 1000 square feet, probably 500 square feet. Just insurance.

Jon

Is it like insurance or inventory insurance or what?

Justin JacksonJustin Jackson

It's liability and some inventory insurance, but $500 a month. And I was thinking about it. I'm like, I don't think I I I should look at our insurance bill, but I would be surprised if we're paying that much.

Jon

Right.

Justin JacksonJustin Jackson

And and his like, that's more than, that's like a significant portion of his expenses is just insurance. These kinds of things, I think entrepreneurship is amazing. I think that small businesses are kind of like the lifeblood of any economy. And I I don't think enough people are talking about it. Maybe because they don't wanna seem like complainers.

Jon

Right.

Justin JacksonJustin Jackson

But it's hard. It's hard. Yeah.

Jon

I mean yeah. I mean, US US certainly doesn't make it easy. I mean, Canada, probably not either. But

Justin JacksonJustin Jackson

City planning departments and and Chicago SaaS sales tax. It's like I I could tell you one thing that they should all do right away is increase your exemption limit. Don't make it one transaction and then you've crossed the threshold. Just increase the exemption limit and give small businesses some breathing room.

Jon

Mhmm.

Justin JacksonJustin Jackson

Anyway, that ends our sales tax compliance section. Sales tax compliance. On a positive note, you just released some new software.

Jon

I did. Yeah. We we've been kinda working on this for a while. It's an integration with Patreon, which has been interesting. Yeah. We'll probably have some I'm sure we'll have more and more updates as people use it and time goes on. But, essentially you can hook up. You can connect your Patreon account to your podcast, and it'll pull in all your supporters and display them on your website. And,

Justin JacksonJustin Jackson

show notes as well.

Jon

Show notes and have a nice little section where it you know, people can join the Patreon campaign and shows you, like, you know, if you have progress towards a goal and how that's going and shout out new supporters in your show notes. Yeah.

Justin JacksonJustin Jackson

Oh, yeah. Yeah. There's even a little we have these liquid tags, that you can specifically highlight new supporters since the last episode.

Jason

Yeah.

Justin JacksonJustin Jackson

Yeah. It's really cool. And then a little widget on the bottom of the website that says, this podcast has 16 supporters or whatever. So, yeah, that that was really cool to to roll that out. Lots of folks have already implemented it.

It's one of those things where, like, we announced it and that even before we announced it, people were discovering it and adding it, you know, adding it to their show. So felt cool to be able to do something with monetization. We think that, you know, even earning a little bit of money from your podcast can go a long way. So, yeah, it's fun.

Jon

Yeah. I think, yeah. There's, you know, there's other features we're thinking about related to this or on top of this or other platforms that we can integrate with that do something similar to Patreon or, but Yeah. We'll see see how this one goes, but so far people are using it.

Justin JacksonJustin Jackson

Yeah. Yeah. It's exciting. I'm I'm I think monetization is one of those things that, we wanna be thinking more about. And it is a little bit more complicated. One of the reasons we chose Patreon was because the complications of, like, using Stripe or PayPal, it it it's just a bit of a harder lift. And this was like, okay. A lot of our customers already use Patreon. Let's just do this as the initial thing to get us going.

Jason

Yep.

Justin JacksonJustin Jackson

I've been hiring Josh Anderton to help me work on a bunch of marketing site stuff, and we've been rolling that out. It's been really fun to Yeah.

Jon

It's been great.

Justin JacksonJustin Jackson

Have a big refresh. And, Yeah. It just feels like every day we've got something new to look at. He's also, worked on a new podcast website theme that is getting pretty close.

Jon

Yeah. It's been pretty close to being done.

Justin JacksonJustin Jackson

So that's been exciting. It's a it's a much different theme than we've had so far, which is which should be cool. And, I released a little side project, mypodstudios.com that I'd like folks to go check out. It's Yeah. I I'm thinking more about my studio.

My studio's embarrassing. And, Your astroturf? Yeah. The I got some astroturf on the ground, but it's just it's not for for the amount of time I'm on camera for Transistor, and for the amount of time I have to show up on interviews and Yeah. You know, like, I did that Descript livestream.

Jon

You need a bookshelf back there that makes you look smart.

Justin JacksonJustin Jackson

I know.

Jon

All the things you're reading. Tax compliance law.

Justin JacksonJustin Jackson

Tax compliance law. That I would love that. I should just frame some tax compliance law, and then people are like, hey. What's that in the background? Oh, that's section 32 b from Moose Jaw, Saskatchewan. I don't talk

Jon

about read that. Just read that during lunch.

Justin JacksonJustin Jackson

I love it. I'm a big fan. So I've been thinking about how to improve my studio, and I thought, okay. One way to get inspired is to look at studios I like. Yeah.

And, so I started this little site, using, Indie Hacker and longtime supporter of the show, Val Soapy. His, he's got a little product called Blog Static and, just made a little site and featured Stephen Robles, who's got a really bunch of cool podcasts on transistor, Apple Insider, HomeKit Insider, Movies on the Side. Anyway, if you wanna see some pretty studio photos, head over to mypodstudios.com.

Jon

Cool.

Justin JacksonJustin Jackson

Alright. Well, John, now's the time to use our feature. And thank our Patreon supporters.

Jon

Yeah. Thanks, everyone, as always. We have rewardful.com. Those guys are great. Greg Park, Mitchell Davis from recruitkit.com.au, Marcel Falais from wearebold.af, Ethan Gunderson, Anton Zorin from proudcamp.com, Bill Kondo, Alex Payne Ward from memberspace.com, Russell Brown from Fotivo.com, Avenger Sassy, Austin Loveless, Michael Siper, our friends at Fathom Analytics, my brother, Dan Buddha,

Justin JacksonJustin Jackson

sales tax compliance expert.

Jon

Yeah. Soon to be Colin Gray, Darby Frey, and Dave Junta.

Justin JacksonJustin Jackson

Junta. Junta. We need a new podcast just called Junta, j g I u n t a. Yeah. Junta. It's just Dave.

Jon

It's just Dave.

Justin JacksonJustin Jackson

Just talking about Chat

Jon

chats with Dave.

Justin JacksonJustin Jackson

Yeah. Dave, if you wanna start the Junta podcast, let us know. We'll we'll we'll we'll we'll show up for that. Actually, that would be fun. It just it's like whoever wants to show up, shows up. Dave just announces the time, shows up.

Jon

Yep. Someone just pops in.

Justin JacksonJustin Jackson

That's the show. Yeah. Sounds good. Alright, everyone. Thanks for listening. Please reach out if you've got comments or thoughts. We'd love to hear from you, And, we'll see you next week. Beauty.

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