You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment. Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have ...
Jul 03, 2025•31 min•Ep. 70
Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment. This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authent...
Jun 26, 2025•22 min•Ep. 69
Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in? Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to ...
Jun 19, 2025•29 min•Ep. 68
Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior. Key Highlights 01...
Jun 12, 2025•39 min•Ep. 67
Saying yes to everything can feel like progress, but it often leads to burnout, distraction, and misalignment. Join Dr. Lona and Dr. Bobby as they explore how to develop the clarity and confidence to say no without guilt. With practical filters and personal stories, it offers a framework for evaluating opportunities based on vision, values, and profitability. It’s about learning to protect your time, energy, and momentum so you can scale with intention, not overwhelm. Key Highlights 01:53 – Why ...
Jun 05, 2025•46 min•Ep. 66
Conviction isn’t something you’re born with. It’s something you build through experience, intention, and alignment. Dr. Devin Vrana joins Dr. Lona to share what it really takes to lead with purpose, stay rooted in your why, and keep your energy lit even during hard seasons. From navigating grief and single motherhood to building successful clinics and leading with fire, Dr. Devin shares the habits and mindset that have helped her show up boldly. This episode is a reminder to stop playing small a...
May 29, 2025•38 min•Ep. 65
Most associate relationships don’t fail because of bad intentions, they fail because of bad structure. Dive deep into how to set up a successful associate model, including the three major areas that make or break the relationship: culture, marketing, and leadership. Whether you’re preparing to hire your first associate or trying to fix what’s not working, this conversation walks through the systems, mindset, and accountability required to scale with people, not problems. Key Highlights 01:09 – D...
May 22, 2025•47 min•Ep. 64
It’s not the big things that kill your growth—it’s the simple things you stop paying attention to. Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you’re building or scaling, this conversation shows you exactly where to double down if you wa...
May 15, 2025•53 min•Ep. 63
If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you'll learn exactly how to take your message beyond your four walls and into your community. Whether you’re nervous about public speaking or need a system to scale, this episode will help you break through limiting belief...
May 08, 2025•48 min•Ep. 62
As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges and reflections on leadership, alignment, and energy—especially when juggling multiple doctors, large teams, and complex operations. This conversation is a reminder to reconnect to your “why,” trust you...
May 01, 2025•43 min•Ep. 61
Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and identifying your highest ROI activities. You'll learn how to overcome the belief that you have to grind harder to grow and instead start building systems and teams that free up your time and energy for wha...
Apr 24, 2025•41 min•Ep. 60
Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic and Dr. Lona Cook show how to engage your team at every level through clear leadership, personal accountability, and strategic vision casting. You’ll learn how to structure your board meetings for clarit...
Apr 17, 2025•36 min•Ep. 59
If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby share how these meetings evolved from casual vision chats to a strategic system that powers growth, focus, and leadership. You'll learn how intentional time away, vision casting, and revisiting personal goals are key to bu...
Apr 10, 2025•40 min•Ep. 58
Sustainable success isn’t about going faster—it’s about building a business that supports your life, not the other way around.Dr. Lona sits down with Dr. Devin Vrana to discuss the seasons of growth, the importance of pacing yourself, and knowing when to shift gears in business and life. Dr. Devin shares her journey from high-volume, fast-paced solo practice to creating a business model that allowed for balance, family, and long-term fulfillment. They discuss how to avoid burnout, the power of m...
Apr 03, 2025•37 min•Ep. 57
Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured onboarding, systematized patient communication, and ongoing skill development in creating a high-performing team. Dr. Danny shares his journey from student to clinic director, the lessons he’s learned ...
Mar 27, 2025•45 min•Ep. 56
Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new ventures before mastering their current business and share how sequencing, focus, and skill acquisition determine long-term success. Learn why clarity of vision, investing in mentorship, and developin...
Mar 20, 2025•38 min•Ep. 55
Growth isn’t just about strategy—it’s about mindset, belief systems, and the ability to push past personal limitations. Dr. Sebastian Bonnin joins Dr. Lona Cook to discuss the hidden roadblocks that keep leaders stuck and how to break through mental barriers that limit success. They dive deep into limiting beliefs, leadership struggles, and the power of self-awareness, sharing real experiences of hitting plateaus, overcoming self-sabotage, and making radical mindset shifts. If you’re ready to ta...
Mar 13, 2025•39 min•Ep. 54
How do conviction, certainty, and leadership shape patient outcomes and long-term success? Dr. Pete Camiolo joins Dr. Lona to explore the power of belief in healthcare, how to build unshakable certainty in your recommendations, and why patients commit to care when they feel seen, heard, and led with confidence. Learn how to shift from fear-based healthcare to a hope-driven model, communicate your vision with clarity, and create a space where true healing happens. Key Highlights 01:30 – Dr. Lona ...
Mar 06, 2025•32 min•Ep. 53
Your calendar determines your success. Dr. Bobby and Dr. Lona break down the power of auditing your time and ensuring your calendar aligns with your goals. They discuss the patterns and habits that hold people back, how to identify high-value vs. low-value activities, and the importance of protecting your energy for peak performance. From delegating tasks to optimizing work rhythms, this episode provides a step-by-step process for reclaiming time, increasing productivity, and creating a schedule...
Feb 27, 2025•29 min•Ep. 52
Contradictions in your mindset and actions can silently hold you back from growth. In this episode, Dr. Bobby and Dr. Lona unpack how misalignment between your goals, values, and behaviors can create frustration and limit success. They explore real-life examples of contradictions—like expecting patients to commit to care while procrastinating on your own decisions, or preaching health while neglecting personal well-being. Through self-reflection, alignment with core values, and decisive action, ...
Feb 20, 2025•32 min•Ep. 51
Great teams don’t just happen—they’re built with intention, leadership, and structure. Dr. Bobby and Dr. Lona break down the key principles of building world-class leaders inside your organization. They share hard-earned lessons on how to hire the right people, train them effectively, and create an inspiring vision that keeps them motivated. From defining core values to implementing structured training and leadership development, this conversation will help you scale your team, reduce stress, an...
Feb 13, 2025•31 min•Ep. 50
Success doesn’t happen by accident—it’s a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven business. They discuss the biggest lessons learned along the way, from finding strong mentorship to mastering communication and building certainty in all areas of life and business. If you’re ready to tak...
Feb 06, 2025•48 min•Ep. 49
Balancing it all doesn’t mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what matters most. They discuss leveraging teamwork, setting boundaries, and finding support networks to thrive both personally and professionally. For anyone ready to embrace growth with grace and lead with ...
Jan 30, 2025•25 min•Ep. 48
Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for creating a 12-month marketing calendar, tracking results, and refining your process to align with your goals. Whether you’re starting with minimal resources or scaling a large team, this episode offers v...
Jan 23, 2025•23 min•Ep. 47
Start 2025 with a focus on the mindset needed to achieve remarkable growth. Dr. Bobby and Dr. Lona share practical strategies for setting a clear vision, building belief, and using triggers to stay in a productive state. They dive into a three-step process for success, emphasizing the importance of anchoring positive energy, creating a compelling vision for the year ahead, and aligning actions with goals. Whether you’re looking to level up personally or professionally, this conversation offers t...
Jan 16, 2025•32 min•Ep. 46
Mistakes can be costly, but they’re also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks down common pitfalls chiropractors face during the build phase and provides actionable strategies for overcoming them, including defining roles, mastering patient conversions, and leveraging strengths for...
Jan 09, 2025•40 min•Ep. 45
Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice capacity to financial readiness and team preparedness. Dr. Day shares actionable advice on setting a clear vision, managing expectations, and implementing airtight systems to ensure a seamless associate ...
Jan 02, 2025•31 min•Ep. 44
Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and shift into a leadership mindset that maximizes both personal and professional impact. From hiring the right people and leveraging their skills to investing in your own growth through mentorship and coa...
Dec 26, 2024•29 min•Ep. 43
Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn how to optimize your practice for sustainable growth. Discover why aligning your pricing with inflation, investing in your team, and cleaning up your backend systems are essential moves to create a thr...
Dec 19, 2024•30 min•Ep. 42
How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the importance of systems to create scalable, durable, and profitable practices. Through the Rubik’s Cube analogy, he lays out a framework for success while encouraging chiropractors to approach 2025 with pu...
Dec 12, 2024•34 min•Ep. 41
