Leaky Marketing Explained: How to Identify and Fix It
Episode description
Leaky marketing can cost you leads, sales, and opportunities. In this episode, marketing strategist Gwen Montoya dives into what leaky marketing is, how to identify it, and practical ways to fix it. From improving clarity in your messaging to ensuring smooth follow-through and creating seamless customer journeys, Gwen provides actionable tips to patch the holes in your marketing strategy. Every business owner faces these challenges, but with the right approach, they’re entirely fixable!
What You'll Learn in This Episode:
- What leaky marketing is and why it’s common for small businesses.
- How lack of clarity in messaging can confuse potential clients.
- Why visibility in the right places is key to reaching your audience.
- The importance of consistent follow-through in building trust.
- How to identify and fix issues on your website, emails, and other marketing channels.
- Steps to create a smooth customer journey and boost conversions.
Actionable Takeaways:
- Clarify who you serve and how to communicate it effectively in your marketing.
- Review your visibility strategy to ensure you’re showing up where your audience is.
- Implement systems to manage follow-through on leads, emails, and networking opportunities.
- Check for broken links and confusing navigation on your website.
- Focus on making the customer journey as easy and stress-free as possible.
Interested in working together? Start with my intake form here.
Learn more about the Build Your Marketing Muscles membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx