Spend 95 percent of your time on these three to reach seven figures in your online business. First, attracting an audience. Second, converting them to customers. And third, retaining and ascending them to your higher level programs. If you neglect any of these three, your business cannot grow. Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling solopreneur to successful virtual CEO of your own expert business.
Your knowledge and skills can change lives and make the world a better place. Are you ready to hit the accelerator to scale your results and impact? Then it's time to build your expert business. Most people focus on one or two of them, which amplifies the problem of not having the others. If you attract a large audience but you don't convert them to customers, you don't have a business.
If you attract a large audience and do convert them to customers but can't retain them, then you don't have a sustainable business. And if you intract, convert, and retain, but you can't ascend them to your higher ticket programs, you don't have a profitable business. Customer journey through these is sequential, but a big mistake we see our clients make before they come to us is they tackle them sequentially.
They spend months or years building an audience, attracting, before even trying to sell them something, so they're losing time and money. Then when they finally start selling, converting, they offer only low ticket or non recurring products like entry level online courses, still losing time and money. Eventually, they realize they need higher ticket and or recurring revenue that accumulates to actually make a profit, and that's where retention and ascension comes in.
So that's why it's so important to have minimum viable products and systems for all three of those as soon as possible, then improve them over time. That's why as the founder or the CEO or the solopreneur, 95 percent of your time should be spent creating or leading the creation of the pieces needed, content, funnels, and products that attract, convert, and ascend. So here's how to take action. First, attracting a qualified audience using organic and paid traffic strategies.
Second, converting your audience into customers using front end sales funnels. And third, serving your customers well and ascending them into your higher level offers with your back end funnels. Invest 95 percent of your time in those three areas. Everything else needs to be automated and delegated.