With three steps, you can 100x the amount of valuable content you're publishing. Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling solopreneur to successful virtual CEO of your own expert business. Your knowledge and skills can change lives and make the world a better place. Are you ready to hit the accelerator to scale your results and impact? Then it's time to build your expert business. Most solopreneurs, coaches, and course creators publish inconsistently.
If they even publish one piece, the rest is usually low value content like memes or random quotes. Aim for 100 posts every week across your social channels for organic growth, especially if you have a small following. Increasing your volume will result in more organic traffic to your website and funnels, even if you don't have a large following. The key is to create one high value, long form piece of content every week, and then do extreme repurposing of that content. So let's break that down.
Step one is create. Your original long form content is crucial. Content can attract your ideal customer avatar, help you convert them to customers, and help you retain them, then ascend them to your higher level products and programs. Step two is publishing. After you create, you need to publish your content widely.
For my content and for clients in our content engine program, we take one long form piece of content, like a 10 minute video like this, then we edit it, turn it into a YouTube video, podcast, and blog. These long form pieces of content are crucial for the intermediate and long term goal of building up a content library and SEO. For short term growth, and to generate immediate revenue, We don't stop there. Step three is repurposing.
Most creators, if they get this far, stop and are happy with just getting something published in any given week. If that's you, you're leaving a huge amount of potential on the table. We do extreme content repurposing. The long form video gets turned into 10 reels in TikToks and 10 quote images. That's 20 additional assets from the same edited long form video. Then we take those 20 assets and publish them across 5 or more social media channels. That totals up to 100 posts per week going out.
Why does this work? Well, this strategy results in the maximum amount of reach for the smallest investment of time. Even if you have minimal followers, your odds of reach increase the more you publish. There are more opportunities for people to see your brand and your content. More chances for a piece to go viral and trigger the flywheel of growth. Even without a viral piece of content, you never know when a piece of content will resonate.
But you do know that if you don't publish, you have zero chance of reaching anyone. The other day, we got a new 3, 000 a month client who saw one of our videos on a social network that I hadn't even logged into in two months. If we weren't publishing, we would have never won that client. By publishing everywhere at scale, we found an ideal client with an immediate need. So you may be asking, how much time does it take?
The three steps can be a small investment in time because you should be delegating everything other than the original content planning and recording. Meaning for one to two hours a week of your time planning and recording the content, everything else can be delegated so you're free to focus on strategic tasks or creating more raw content.
There are entrepreneurs like Gary Vee, Alex Hormozi Vanessa Lau spending tens or even hundreds of thousands of dollars a month on their content teams, but it can be outsourced for far less than that. We do this for our clients at a fraction of that price. If you have a very low budget, you can get part of the way there with a bigger investment of time. If you have four to eight hours a week, you can leverage tools and processes to get to similar volumes, DIY. So here's how to take action.
Challenge yourself to publish 100x more content in the next month. If you have budget to invest, look into hiring a part time content team. Ours starts at only 499 a month. If you don't have budget, join my free Facebook group where I've got training on how to establish your own content engine, even if you have to DIY. The key is publishing consistently at scale.