Think Like A Marketer

Networking can sometimes feel like sales. In this episode, Kelly challenges you to ditch the selling mode for some marketing savvy and approach networking like a strategic marketer instead.  By following Kelly's tips advice on thinking carefully about your networking goals, researching and analyzing your audience (aka, your target network), and understanding their needs well before you reach out, you'll be far more successful in your networking efforts and avoid key mistakes your sales-y peers are likely making.