Jorge Coca, Very Good Ventures — Simple Solutions for Solving Complex Problems at Scale
Episode description
On this episode, we’re joined by Jorge Coca, Head of Engineering at Very Good Ventures, whose career spans over a decade of innovative contributions to the Flutter ecosystem and mobile engineering. Jorge’s journey includes pivotal roles at BMW, where he spearheaded Android and Flutter development, and SPR, where he led impactful consulting projects.
Jorge discusses the evolution of scalable and user-friendly engineering practices, the importance of aligning technology with business goals and fostering innovation within engineering teams. He also shares insights into balancing complexity with simplicity in solutions, the role of Flutter in transforming mobile app development, and the emerging frontier of augmented reality and wearable technologies.
Key Takeaways:
(01:12) The parallels between cooking, music and coding.
(02:21) Jorge’s journey from Spain to the US through the Erasmus program.
(04:31) User experience clicked, inspiring interest in website development.
(08:19) First Android hire at BMW, tasked with rapid delivery.
(13:06) BMW apps serve multiple brands and regional variations globally.
(17:34) Past engineering mistakes taught lessons on balancing complexity.
(25:14) Data-driven decisions led to adopting Flutter across engineering.
(28:06) Engineering leaders must foster cultures where failure drives learning.
(31:34) Scalable solutions require critical, focused ideas with broad impact.
(34:21) Avoid over-engineering by focusing on practical, impactful changes.
(36:43) Success means delivering value without compromising business stability.
(42:26) Wearables may introduce new platforms complementing tools like Flutter.
Resources Mentioned:
https://www.linkedin.com/in/jorgecocaramos/
Very Good Ventures | LinkedIn -
https://www.linkedin.com/company/very-good-ventures
Very Good Ventures | Website -
Firebase -
Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/
#Apps #Flutter #AppDevelopment