In this episode, we challenge the common misconception that operating at 100% capacity equates to optimal performance in business. Keila explores how the pursuit of being "full" can hinder a company's ability to innovate, adapt, and thrive in the face of changing circumstances. She emphasizes the importance of maintaining flexibility, leaving room for growth, and prioritizing the well-being of your team. Discover why embracing a more dynamic approach to organizational management is crucial for l...
May 22, 2024•14 min•Ep. 120
In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience. (00:00) - This is Build to Enough (01:46) - Exploring the Long-Term Impacts of Dis...
May 15, 2024•19 min•Ep. 119
When your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situation, strategizing next steps, and maintaining team morale during the transition period. Keila shares hard-won insights on redistributing tasks, revising goals, leveraging existing resources, and promoting work-life balance while you rebuild your team. (00:00) - Welcome to Build to Enough (02:37) - Understanding the Impact of Losi...
May 08, 2024•17 min•Ep. 118
Keila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Through insightful examples and personal anecdotes, she delves into the importance of aligning work with personal passions, embracing diverse experiences, and fostering a mindset of innovation. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode will inspire you to chart your own unique path to success, be...
May 01, 2024•11 min•Ep. 117
In this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, she explores practical strategies for navigating financial hurdles, achieving work-life balance, fostering resilience, and embracing pivots. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons on overcoming setbacks and building a thriving business. (00:00) - This is Build to Enough (...
Apr 24, 2024•13 min•Ep. 116
In this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of defining what enough means for you personally and professionally, and setting goals aligned with that vision. Keila shares tips on mindful planning, efficient resource allocation through outsourcing non-core tasks, staying adaptable, and continuously investing in your own learning. The key is pursuing growth at an intentional pace...
Apr 17, 2024•11 min•Ep. 115
In this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond to create exceptional customer experiences can be a game-changer for businesses of all kinds, not just restaurants. Keila shares practical strategies for infusing warmth, surprise, and authenticity into every client interaction. (00:00) - This is Build to Enough (01:15) - Unreasonable Hospitality (03:13) - Applying Hospitality in Ac...
Apr 10, 2024•12 min•Ep. 114
Automating routine tasks can significantly improve efficiency, but it's important not to lose sight of the human element in business. In this episode, Keila talk's about smart ways small business owners can implement automation to increase productivity, while still prioritizing human connections with customers and staff. Discover how automating certain processes can enhance scalability and empower your team to focus on the work they really want to be doing. Chapters (00:00) - Introduction to Bus...
Apr 03, 2024•13 min•Ep. 113
In today's episode, Keila explore's the importance of sustainable growth and how it contrasts with rapid, uncontrolled expansion.Learn why well-planned, steady gains are better for your business's long-term success than rocketing to the top as fast as possible. Discover how to grow with intention, not acceleration, to achieve success on your own terms while maintaining brand integrity. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co RESOURCES: Learn more...
Mar 27, 2024•16 min•Ep. 112
On this episode of Build to Enough, Keila discusses strategies for small business owners to navigate uncertainty, including having financial reserves, adapting business strategies, and seeking expert guidance. Keila offers practical tips on how entrepreneurs can prepare for unpredictable changes in the economy or their industries. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co RESOURCES: Learn more about Little Fish’s suite of services and sign up for o...
Mar 20, 2024•9 min•Ep. 111
Outsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs. Keila explains how outsourcing core business functions like accounting, HR, IT, and more can help free up mental bandwidth, alleviate stress, and empower you to focus on your zone of genius and accelerate strategic growth. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co RESOURCES: Learn more about Little Fish’s su...
Mar 13, 2024•13 min•Ep. 110
Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing should be prioritized over chasing every dollar.Keila encourages entrepreneurs to assess fit, watch f...
Mar 06, 2024•21 min•Ep. 109
Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make space to be human even when the work still needs to get done. Connect with Keila! LinkedIn - www.link...
Feb 28, 2024•14 min•Ep. 108
Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.c...
Feb 21, 2024•14 min•Ep. 107
Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empower your team. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht...
Feb 15, 2024•13 min•Ep. 106
Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough! Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co RESOURCES: Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com Fo...
Feb 14, 2024•5 min
Many of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it? In this episode, Liz Kolar brings more than 35 years of accounting and professional education experience to the table as she joins Keila to provide her ...
May 24, 2023•28 min•Ep. 105
You landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out. So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and the pitfalls she sees many entrepreneurs fall into. An episode not to be missed for all small businesses...
May 17, 2023•14 min•Ep. 104
Inclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run. Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how she decided that the impact, culture, and legacy of her small business was worth more than the “big doll...
May 10, 2023•40 min•Ep. 103
The more offers you have, the more money you will make, right? WRONG! While it may sound counterintuitive, in this episode, Keila discusses why reducing the number of offerings you provide can amplify and exceed your previous profit and revenue targets. Take Little Fish for example, who doubled their revenue in just two years after eliminating their buffet of services! So tune in and find out if narrowing your service offerings is right for you and how you can get paid more to do less. KEY POINT...
May 03, 2023•16 min•Ep. 102
In this special episode, Keila invites her first guest of the season - Natasha Pierre! A social media manager turned video marketing coach, speaker, podcaster, and creator, Natasha helps clients who struggle with strategy and confidence when it comes to content creation. Through her signature group programs and educational content, she helps clients build their brand with a confident video marketing strategy that ultimately grows their business, community, and impact simultaneously. Tune in as N...
Apr 26, 2023•35 min•Ep. 101
Today is a special day in our little corner of the world as it is the 100th episode of Fish Food ! And what better time to honor this labor of love than Little Fish’s 5-year anniversary! Tune in as Keila shares some insight on Little Fish’s growth, where they started, where they are now, and what we can expect in the future. Plus, a little bonus from members of the Little Fish team that you don’t typically hear from! So lean in and join Keila and Little Fish’s journey of pivots, changes, and fig...
Apr 19, 2023•25 min•Ep. 100
Today Keila brings you the last in her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Taxes seem to be every entrepreneur's favorite topic, from the fear around them to how to do them right to ways they affect our business. So today, Keila goes b...
Apr 12, 2023•16 min•Ep. 99
In this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Tune in today as Keila talks budgets and forecasts and how they can help you make some quick decisions about the direction you want to go with your business and w...
Apr 05, 2023•13 min•Ep. 98
In this episode, Keila continues her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And how the story behind the numbers is what we really need in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. Tune in today as Keila talks balance sheets! From what's included on the balance sheet to a breakdown of what those accounts mean, dive into what you can learn fr...
Mar 29, 2023•17 min•Ep. 97
In this episode, Keila is excited to bring you the first of her “Beyond the Numbers” series, a deeper look into why numbers themselves aren’t necessarily good or bad. And while they don’t mean anything as a standalone, the story behind the numbers is what we really need to know in order to make decisions for our business that not only make the most sense but also build a life and business that we can be proud of. So tune in as Keila dives into profit and loss statements and why it is the foundat...
Mar 22, 2023•19 min•Ep. 96
More money does not protect your reputation. More money doesn’t necessarily cover all the new expenses that come with it. More money often means more complications and changes. So is more money really more problems? Tune in as your host gets real about why the pursuit of money is not enough. And if you got it, how do you keep it? How do you make more money, create a team, build a business, and keep your sanity as well as your profit? KEY POINTS: Is manifestation a trap? More money, more problems...
Mar 15, 2023•11 min•Ep. 95
Your business is going to grow and change and mold. What you started at the very beginning is not going to be the same in 2 years, 5 years, and 10 years. So what then? It’s around this time that you start trying to make decisions about whether you should just burn the whole situation down or maybe just do something different. So in this episode, your host breaks down the difference and shares the things you need to think about when you're trying to determine if you should start over or make a pi...
Mar 08, 2023•12 min•Ep. 94
While your host isn’t necessarily a fan of the consistent pursuit of growth, she also doesn’t believe you have to go at it alone! If you want to avoid burnout and breakdowns, you need to delegate! Even if you’re staying small, you need a strong team behind you in order to serve clients in the exact manner you want. So in this episode, Keila helps you decide when it’s time to hire help and the steps you should take to do so. KEY POINTS: - How do you know when it's time to develop a team? - Invest...
Mar 01, 2023•11 min•Ep. 93
We didn’t start businesses to feel trapped by them. But the bigger we get, the more complex, involved, and expensive they tend to be. So in this episode, your host asks you to start questioning growth. Do you really want to scale? Or do you just want the fame, attention, cash, and clients behind it? If you want to get paid, create a life you enjoy, and dump the constant chase for more, this podcast is for you! KEY POINTS: - What is a micro-business? - The biggest mistake when starting a business...
Feb 22, 2023•16 min•Ep. 92
