EP6: This is it: first product announcement!

Whoo. This is it. This is the day I announce the first product I'll be working on for Build & Launch. I wanted to start really small: I think the mistake most people make when they're building their first thing, is they choose something way too big.

Product announcement

The first official Build & Launch product is... The Product Hunt Handbook.

There’s two important things you need to cover when building anything:

1. Who is this for? What specific type of person am I targeting?
2. What’s their pain? Why would the hire this product? What’s going to convince them to take out their wallets, and buy?

New show format!

Initially, was going to do a 30 min episode a week, but people are loving these smaller 10-15 minute episodes.

Here's what I'm going to try out: I'll do 3 mini-episodes a week:

1. Start project + previous week’s stats
2. Mid-week checkup
3. Launch day!

Stats update

• Podcast listens: 3584 listens so far (up from 814 listens today)
• Most popular episode: How do you say Creeper in French?
• 37 ratings in the US iTunes Store (up from 12 yesterday)
• My favorite review so far
• Mailing list: 421 subscribers so far
• 347 views on buildandlaunch.net (down from Tuesday's high from 1,334 views yesterday)

Beard update

Current photo.

Show Notes

• Pre-order The Product Hunt Handbook
• Rate the show on iTunes!
• Gumroad's 30 Day Challenge
• Build & Launch newsletter
• Follow Justin on Twitter: @mijustin

Podcast hosting provided by Transistor.fm.

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.