Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) - podcast cover

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."
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Episodes

Audio vs. Video (Insider 239)

Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners ...

Jul 02, 202523 minEp. 665

20 Years in Radio (Insider 238)

Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, ...

Jun 27, 202523 minEp. 664

Too Hot for OnlyFans? (Insider 237)

Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs...

Jun 22, 202532 minEp. 663

Don't Do This (Insider 236)

Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or cr...

Jun 18, 202528 minEp. 662

Time to Quit Your Podcast? (Insider 235)

Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for...

Jun 15, 202520 minEp. 661

Segments Will Grow Your Podcast (Insider 234)

Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating ...

Jun 11, 202524 minEp. 660

Your Podcast in My New Book (Insider 233)

AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” ...

Jun 07, 202529 minEp. 659

The Best Merch for Fans (Insider 232)

A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin...

May 25, 202523 minEp. 658

Embrace the Enemy (Insider 231)

Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast...

May 20, 202520 minEp. 657

The First 10-Minutes of Your Podcast (Insider 230)

How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Tr...

May 14, 202525 minEp. 656

The Darkside of Influencers (Insider 229)

Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover t...

May 05, 202528 minEp. 655

The Death Clock (Insider 228)

How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they...

Apr 24, 202523 minEp. 654

5 "Rules" for Great Podcast Artwork (Insider 227)

Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in y...

Apr 22, 202524 minEp. 653

The Death of Local Media (Insider 226)

David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embr...

Apr 13, 202524 minEp. 652

55% of Women Hate This Podcast (Insider 225)

David Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with Pr...

Apr 04, 202523 minEp. 651

Gen Z Wants Audio Podcasts (Insider 224)

Learn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for ...

Apr 02, 202522 minEp. 650

The Podcasting Treadmill (Insider 223)

David Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and mee...

Mar 26, 202542 minEp. 649

Podcast Audience Growth (Insider 222)

The rise of AI as a tool for podcasters, the myth of YouTube as a podcast killer, the power of community, and shares tips on increasing podcast traffic while encouraging a focus on creativity over algorithms in this episode of Build a Big Podcast ... Episode Topics AI in podcasting The concept of a "podcast killer" YouTube's impact on podcasts Building a podcast community Using Riverside for podcasting Understanding "EEAT" for content creation. Differentiating YouTube and podcasting strategies Y...

Mar 12, 202523 minEp. 648

The Secret to Being a Top Podcaster (Insider 221)

David Hooper explores the importance of showing up big for every podcast, harnessing AI for editing, building genuine audience connections, and validating your podcast ideas for success in this episode of Build a Big Podcast ... Episode Topics Perform every episode like a big show Marketing strategies for podcast growth AI's impact on podcasting and opportunities Importance of personal connections in podcasting Multi-platform presence for audience expansion Validating podcast ideas effectively R...

Mar 05, 202520 minEp. 647

Small Audiences, Cheap Equipment (Insider 220)

David Hooper shares tips for podcasters on how to grow their audience, improve interview skills, and monetize their shows, highlighting the importance of life experience, consistency, and creating value for listeners in this episode of Build a Big Podcast ... Episode Topics Developing podcast interview skills Building a podcast audience Maximizing podcast equipment efficiency Utilizing Riverside.fm for recordings Personal growth as a podcast host Importance of listener interaction You want these...

Feb 25, 202530 minEp. 646

The Magic of a Small Audience

In this episode of Build a Big Podcast , David Hooper shares a personal story about Seal to illustrate the importance of valuing your true fans and making meaningful connections, even if your audience isn't massive yet. You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the co...

Feb 11, 20257 minEp. 645

Blame the Influencers (Insider 219)

The influence of social media influencers on new podcasters, creative brainstorming tips, podcast monetization strategies, and unique ways to enhance your podcasting experience.in this episode of Build a Big Podcast ... Episode Topics Relationship between influencers and podcasting, including the financial aspect and expectations of new podcasters The impact of influencer culture on new podcasters' expectations for quick payment and fame Creative potential and embracing constraints to unlock new...

Feb 09, 202519 minEp. 644

A Common Podcasting Problem (Insider 218)

Discover how to attract podcast listeners instead of repelling them. Plus, access 550 episode ideas, marketing strategies, and more to grow your podcast audience and income on this episode in this episode of Build a Big Podcast ... Episode Topics How podcasters repel listeners (and push them towards competitors) Common podcast issues (and techniques for resolving them) Strategies for growing a podcast (without relying on social media) Exploration of 550 episode ideas as inspiration for podcast c...

Feb 06, 202524 minEp. 643

From Prince's Studio to Your Podcast: Creative Growth with Limited Resources

Explore how limited resources can boost creativity in podcasting through inspiring stories of Prince, Mannie Fresh, and Jesse Johnson on this episode of Build a Big Podcast. You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here ...

Feb 06, 20256 minEp. 642

The 8-Sound Podcast Challenge

Discover why quality content and creativity trump high-tech solutions in podcasting, as David Hooper share insights from record producer Mannie Fresh on maximizing minimal resources You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscri...

Feb 02, 20256 minEp. 641

Get My Wife Back (Insider 217)

The power of podcasting, the art of one sentence descriptions, how non-popular YouTubers influence politics, and 100+ episode ideas to keep your content fresh and engaging in this episode of Build a Big Podcast ... Episode Topics The generational divide in media consumption and access to media creation tools The power and influence of words in podcasting, including the potential for good or harm The art of writing one-sentence podcast descriptions for effective word-of-mouth marketing Analysis o...

Jan 30, 202524 minEp. 640

Podcasting on Bluesky (Insider 216)

Explore effective podcast marketing strategies, ethical considerations, and must-have tools in this episode of Build a Big Podcast ... Episode Topics Making tough decisions under pressure, including choosing sponsors or topics you might not fully agree with Discussion on the ethics of making desperate decisions (and reality game shows) A "pay what you want" audio software package, with proceeds going to charity Lifetime podcast hosting service at a one-time fee of $79 Being prepared for unexpect...

Jan 21, 202519 minEp. 639

Podcast Production Pitch List (Insider 215)

Podcasting skills, balancing audio vs. video content, and handling tricky guest situations while highlighting a startling true story of a guest accidentally firing a gun during an interview in this episode of Build a Big Podcast ... Episode Topics Podcasting skills and their monetary value, including a spreadsheet with contact info and payment rates for freelance producers Audio versus video content in the podcast industry Guest accidentally fires a gun during a podcast interview ... Automated p...

Jan 19, 202523 minEp. 638

How to Take Control of Your RSS Feed

In this episode of Build a Big Podcast , David Hooper dives into the importance of controlling your podcast feed, debunks common misconceptions about feeds, and offers practical tips to ensure your podcast remains secure and seamless for listeners. Key Topics: Protecting your podcast feed Controlling access to your listeners The risks (and benefits) of feed copying. The importance of feed "ownership" Impact of unauthorized feed submissions Seamless feed transitions between hosts (without a 301 r...

Jan 10, 20259 minEp. 637

Podcast Episode in a Box (Insider 214)

Optimizing sound quality on a budget, the audio vs. video debate, Joe Rogan's authenticity, and personal growth insights for podcasters in this episode of Build a Big Podcast ... Episode Topics Audio Quality Improvements: Dialogue isolate feature, room noise reduction Studio Setup: Sound-absorbing materials, DIY panels Video vs. Audio: Pros and cons, unique accessibility Podcast Marketing: Subscribe, audience growth, monetization Influencer Authenticity: Connection through imperfections, long-fo...

Jan 10, 202530 minEp. 636
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